It’s an outstanding social media for business pdf document with great picture illustrations, which make it ideal for printing out and getting started right away. More than that, the information about social media marketing is up to date and can help you to get started with this essential tool immediately.
The author works with SME’s (Small to Medium Sized Enterprises) in the UK; she has produced six other books on online marketing using WordPress, Social Media Marketing, Content Marketing, Email Marketing, Internet Marketing and Affiliate Marketing. I particularly liked the idea of researching the numbers for social media, so if you have a small business you can discover how many customers are in your local area alone who are also using social media. Here are a couple pdfs that might help you
Generating Small Business Customers With Social Media Marketing
https://www.hubspot.com/hs-fs/hub/53/file-13208212.pdf/small-business-social-media-ebook-hubspot.pdf
Generating Small Business Customers
With Social Media Marketing
Small Business Case Studies
www.HubSpot.com or @HubSpot
www.Grader.com or @Grader
Table of Contents
Part I: Introduction: Small Business Owners’ Opportunity With Social Media
Part II: Small Business Marketing Obstacles
Part III: 10 Elements of Small Business Social Media Success
Part IV: Small Business Case Studies
Triumvirate Environmental: Generating $1.2 Million in Revenue Using Social Media
AJ Bombers: ROI From Social Media Events
Echo Partners: Driving B2B Small Business Leads
River Pools and Spas: Reach Consumers Using Social Media
Part V: Conclusion and Additional Resource
Part I: Introduction
Small business owners are discovering that social media marketing is quickly
becoming an important method for driving business growth. While the idea of
using “free tools” to drive marketing can be exciting, this excitement is often
followed with the realization that these tools take time and commitment. At the
end of the day, the million-dollar question is: can social media help small
business owners make more money?
Through interviews with small business owners, HubSpot has examined best
practices for small business owners who want to use social media to help grow
business revenues.
Questions This eBook Will Answer:
- How does social media drive business revenue?
- How do small business owners resource the time needed for
social media? - How can blogs drive small business leads?
- How does the B2B application of social media for small
businesses work? - How can social media support offline marketing activities?
- How do small businesses get started using social media and
keep generating content? - How is the cost of customer acquisition lower when using social
media compared
https://www.hubspot.com/hs-fs/hub/53/file-13208212.pdf/small-business-social-media-ebook-hubspot.pdf
EBOOK The All-in-One Social Media Strategy Workbook
https://socialbusiness.hootsuite.com/rs/hootsuitemediainc/images/Social%20Media%20Strategy%20Workbook.pdf
The All-in-One Social Media Strategy Workbook The tools, networks, and tactics you need to succeed
Getting started with LinkedIn on Hootsuite
If you haven’t already, create a LinkedIn company page for your brand, with a focus on visual appeal. If no one at your company has prior experience on LinkedIn, there are structured training courses available. Hootsuite University offers a number of resources with information on how to manage and maintain your LinkedIn company page.
After you’ve connected your LinkedIn company page to your Hootsuite dashboard, you cancustomize the streams to monitor your company, personal, and scheduled updates, as well as any relevant keyword searches.
You can also separate important discussions that
happen in LinkedIn Groups into individual streams. This way, you can monitor those discussions without the risk of having them pushed down in the stream as new discussions come in. To create individual streams, hover your mouse over the message you’d like to separate, click on the arrowhead, and then click Save Discussion as Stream. The stream will
populate on the far-right side of all streams with “Comments” as the heading.
Engage with your followers by starting a
conversation. Post status updates that either link to rich content, invite discussion, or include creative and thought-provoking images, but be sure to stay on-brand and industry-relevant with every post.
https://socialbusiness.hootsuite.com/rs/hootsuitemediainc/images/Social%20Media%20Strategy%20Workbook.pdf
Social Media Strategies for Small Businesses
Joanne Sachiko Chinen-Moore
Walden University
https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=10143&context=dissertations
Abstract
Small business owners who fail to implement an effective social media marketing strategy lose the opportunity to increase sales and revenue. Small business leaders areconcerned with the lack of proper resources to adopt and implement social media as part of a marketing strategy. Grounded in the diffusion of innovation theory, the purpose of this qualitative multiple case study was to explore social media marketing strategies small business owners use to increase their sales and revenue. The participants comprised 6 owners of small businesses in Honolulu, Hawaii, who successfully increased sales and revenue by implementing social media marketing strategies. Data collection consisted of semistructured interviews, company documents, and social media platforms used by each company. Data analysis consisted of thematic analysis. Four themes emerged: factors leading to positive decision-making regarding social media marketing, assessment strategies for efficacy, social media marketing strategies, and perceived barriers. A key recommendation is that leaders of small businesses recognize the importance of using the appropriate social media strategies, overcome personal perceptions about the difficulties of social media learning, carefully evaluate social media marketing program options, and empirically assess the revenue-generative efficacy of each social media program. The implications for positive social change include the potential for small business owners to create jobs and support the economic growth of their local communities by adopting effective social media marketing strategies used by other successful small businesses.
https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=10143&context=dissertations
SOCIAL MEDIA FOR SMALL BUSINESS
https://dr6j45jk9xcmk.cloudfront.net/documents/443/medi-booklet-social-media-accessible-e-final.pdf
The rapid adoption of social media is becoming more apparent by the day and is changing the way we do business. It is nolonger a matter of asking “should” you use social media to market your business, but “how” you should. This booklet will help you craft a social media strategy as part of your overall marketing mix. Key Concepts Social media is a broad term used to describe all the different online technology tools that enable people to communicate easily via the Internet through sharing information and resources. Methods used include posts on blogs or forums, sharing of photos, audio clips, videos and links, creating profiles on social networking sites, and posting status updates—usually with a feedback mechanism. Although social media started out as a
medium for friends and family to share information, smart marketers quickly caught on to how they could leverage it. Key Social Media Platforms and Tools
There are many different types of social media. The following graphic highlights these various types and some corresponding examples that are popular now. However, this is a rapidly changing landscape and new social media sites are popping up all the time. Be on the lookout for new and emerging resources.
Benefits of Social Media
From a marketing perspective, social media tactics can help you:
• Extend your marketing reach affordably.
• Increase brand awareness.
• Drive traffic to your website.
• Personalize customer service.
• Create excitement for events.
• Promote product/service launches.
• Build a community of customers who, by virtue of membership, endorse your products/services.
• Test market ideas.
• Open up new markets.
• Complement other marketing efforts such as paid marketing campaigns.
• Integrate a social element in your business by
personalizing your company.
Getting Started
- Planning
If, like many small business owners, you find social media overwhelming, don’t try to do it all at once. Take small steps when you are starting out and bear in mind that it will take time, because it’s all about relationship building.
Steps for Creating a Social
- Steps for Creating a Social Media Strategy
Having a solid social media strategy can really make a difference to the success of your marketing campaigns. Note that your plan will likely evolve and change accordingly as you learn what works for your business and what doesn’t.
3. Do-It-Yourself Option
Getting involved in social media is easy. The do-it-yourself (DIY) option is viable because social media tools are the most affordable and easy-to-implement technical offering available online, and can be totally controlled by you.
4. Choosing a Specialist to Work With
Typically, small businesses do not hire a specialist initially, but eventually you may decide you need extra help if you lack the expertise and time in-house. Whether you arehiring a social media manager or outsourcing this work you will need to look for certain skills in order to represent your brand online powerfully.
5. Understanding Best Practices and Pitfalls
Do’s
• Listen to the conversations related to your type of business and industry on social media sites such as LinkedIn, Twitter or Facebook. For example, if you have graphic design offerings, you should follow other graphic artists or marketing companies to see how they are conversing with their audience.
Don’ts
• Refrain from blatant promotion and selling.
• Do not spam.
• Avoid being too personal or social rather than business-oriented.
• Don’t react emotionally online to negative comments about your brand or product or service.
https://dr6j45jk9xcmk.cloudfront.net/documents/443/medi-booklet-social-media-accessible-e-final.pdf
Conclusion
Social media sites such as Facebook and Twitter always promise to be an excellent way of promoting your business. However, there is a good deal of misinformation and myths about social media marketing for small businesses. The five tips listed here will help you get started with social media marketing if you are a small businessman or woman. They will help you use social media to grow and establish your online presence and extend your physical reach.