Have you ever heard of social web analytics? Social web analytics is the practice of tracking and analyzing how users interact with your brand on social media and which social media platforms produce the highest ROI. It can be a challenge to determine this information organically because it is hard to measure natural interactions.
But now there are several tools on the market which can help you gather this valuable data. Here are the top analytic tools out there!
Medusa
Medusa is an end-to-end social media management tool that promises to bring you more leads with less effort. Its core functionalities allow its users to gather and analyze digital data from Social Media (Web, Dark Web, Forums, and Closed databases).
It is dealing with a large amount of data, it used Artificial Intelligence algorithms to reduce the time to analyze the data and take the benefits from it.
It supports public and private organizations.
Features:
- Data Collection
- Social Media and Automated Analytics
- Deep and Dark Web
- Relation Analysis
- Automatic Translation and Semantic Analysis
- Training
- Collect historical and real-time data
- Identify targets and trends
- It can highlight trends in real-time
Official website: https://www.medusa-labs.com/
ScheduPic
ScheduPic is a social media management tool for Instagram. Apart from helping you schedule posts, It helps you to get shadowbanned, you can manage multiple accounts, and more.
ScheduPic wrote in Ruby language.
Features:
- support multiple Instagram account
- totally safe
- hashtags in caption
- aspect ratio check
GitHub: https://github.com/jakubgarfield/instagram-scheduler
SocialBook
SocialBook provides AI-powered data analytics for any Instagram, YouTube, or Twitch influencer. It provides you with detailed data analytics for any influencer. Although you will need a membership for serious analysis, you can view some data for a limited range of influencers on the free Startup Plan. You do need a paid plan to do an advanced search, however.
You will find a wide variety of stats for your influencers. Obviously, the data for Instagrammers varies from what SocialBook provides for influencers on Youtube or Twitch.
Each Instagram influencer profile begins with basic stats, like total followers, likes, and posts. This is followed by a cost in “BoostCoins” to see more details about the influencer, and the channel’s primary language. BoostCoins are a virtual currency on SocialBook. Importantly, SocialBook also givers each influencer a Boost Score, a score from 0 to 100 based on how powerful they believe an influencer to be.
They follow this with the Top Ten Tags the influencer uses in his or her posts. The next section includes a range of recent posts made by the influencer, showing the number of likes and comments for each post.
SocialBook then provides an estimated price range based on an influencer’s historical performance and subscriber behavior, as well as an estimated Cost per 1000 Likes.
The rest of each influencer’s page includes much more detailed analytics. These include multiple impression and engagement stats, split up in almost every way imaginable. It also analyzes audience demographics and interests.
SOCNETV
SOCNETV abbreviation of the word Social Network Visualizer is a cross-platform software for social network analysis and visualization.
It is free and open-source software released under the GPL-3.0 license, written with c++, it can be installed on Linux, Windows, and macOS.
Features:
- Matrix routines
- Advanced measures for social network analysis
- Fast algorithms for community detection,
- Structural equivalence analysis
- Multinational network loading and editing.
- Comprehensive documentation,
- Built-in web crawler to automatically create social networks
- Random network creation using various random network generation models
- Draw social networks in few clicks
- Layout models based either on prominence indices
GitHub: https://github.com/socnetv/app
Pixlee
Pixlee offers a free tool where you can create shareable weekly reports with analysis and metrics that help you drive more engagement and attract new followers.
You can use Pixlee’s data to identify social media influencers, find brand advocates posting about your brand, and connect with social influencers and brand advocates. You can also monitor conversations and identify top-performing content
It includes hashtag statistics and tracking, growth in Instagram followers, and the data needed to identify your most engaging posts.
Socialbakers
Socialbakers provides a free Instagram analytics tool for both Personal and Business Profiles. It gives you statistics on your most popular Instagram posts, so you can track your success, and learn what gets your audience double-tapping.
If you have more advanced Instagram needs, then you will find more advanced capabilities in Socialbakers’ unified marketing platform – an AI-powered social media marketing suite. You can manage your social media accounts smarter by using AI to discover what posts to promote, when to publish them, and which audience segments to target. Socialbakers allows you to take their suite for a test run in a quick-to-learn personalized trial.
Facebook Ads Manager
If you’re running paid campaigns on Instagram, Facebook Ads Manager is a key resource in your analytics toolbox. It provides performance and cost information for all the ads you place on the Facebook family of products, including Instagram.
You can get performance information for your Instagram promotions within Instagram Insights, but to perform a thorough cost analysis, you’ll want to incorporate Ads Manager as well.
Union Metrics
Union Metrics provides a range of analytics to build an effective social strategy and inform day-to-day execution on social media. This includes:
- Profile analysis
- Keyword listening
- Campaign reporting
- Competitive analysis
- Research
You can analyze engagement with your posts, discover fans, and identify your top content. It monitors engagement with your Instagram accounts continuously, giving you the latest insights as they happen.
Although plans range from $49 to $199 per month, you can take a free Instagram account checkup. The free Instagram analytics checkup connects with Instagram to analyze the last 30 days of activity on your account, including your posts and engagement from your fans, to give you critical insights into how to improve. These include:
- the best times to post new photos and videos to receive the most significant response from your audience
- which posts resonate with your followers and which posts fall flat so you can do more of what works.
- the kind of posts you share and what else you can add to your feed for more engagement
- what hashtags result in the most engagement for your posts to get in front of new audiences
Squarelovin
Squarelovin includes a free Instagram Insights tool that provides most of the information you’d need to analyze your progress. It gives you a monthly analysis of your posts, and a history of your posts broken down by month, day, or hour. It offers insights into your followers’ interests, and how to drive further engagement to your posts. Squarelovin analyzes your entire post history to provide insights on how you can optimize your account.
boarders
The first platform for successful multiple Facebook account management
f-boardpro is a multiple Facebook account management platform trusted by businesses, agencies, and individuals to help you to log in to multiple Facebook accounts from your iOS or Android device.
f-boardpro has special features include: you can schedule a post by selecting an image with a caption text and scheduling time and date. It is used for publishing, engagement, and team collaboration.
This platform is user-friendly, timely, easy, and more. It has a full installation guide for android and iOS devices. It is written with Java and Objective-C languages.
Features:
- Multi accounts manager
- Home feeds
- Comments view
- It has a section for people who liked
- Pages feed
- With it, you can see your friends list
- You can see the profile timeline post
- Open source
GitHub: https://github.com/socioboard/f-board
Agorapulse
AgoraPulse is one of the greatest social media analytics tools that helps you identify your best content and see what users need. And we all know that social media sucks time like a plague… But AgoraPulse is good medicine for it.
This tool is a huge timesaver for social media marketers. It helps you execute virtually all your social media tasks in one place.
Pro: You’ll be impressed by Agorapulse’s Twitter reporting functionality. The tool generates specific reports for your Tweets, mentions, retweets, and favorites as well as other engagement stats. This makes social listening pretty easy for you.
You can also post or schedule content across all your profiles at once. Plus, the tool’s chrome plugin helps you do all this at once — saving you time.
Con: Agorapulse’s listening is only available for Facebook, Twitter, and Instagram. So, if you’re interested in tracking LinkedIn and Pinterest you’ll have to use another tool.
Pricing ranges from $99 – $199 per month.
Oktopost
Oktopost is focused on helping B2B brands manage, monitor, and measure all of their social media activities from a single platform.
Do you have global social media teams? Manage social media teams in more than one country all from one platform.
Social media management, social employee advocacy, and social media promotions are some of Oktopost’s best features.
You can measure your social media marketing performance and optimize your efforts accordingly.
Pro: One huge Oktopost plus is that you can integrate other applications such as Google Analytics to access even more detailed social media marketing insights.
Also, did you know Oktopost has recently partnered up with Keyhole? Powered by Keyhole, Oktopost now offers advanced social listening capabilities as well as in-depth research and analytics required to remain competitive.
Con: Unfortunately, the platform does not have the ability to cross-post between networks.
Price: Contact Oktopost for pricing.
Brandwatch
Data is huge these days and BrandWatch is all about it. They set you up with the right industry data to make smart marketing decisions.
Monitoring your brand online has never been easier. BrandWatch provides you with in-depth insights into your target customers’ thinking per time, which makes it super easy to sell to them.
Pro: You can search the Internet for specific conversations about your brand, segment those conversations into categories, and analyze them to spot out critical information. Additionally, they have an image analysis tool that can uncover logos.
Con: Brandwatch can be quite technical for someone new to brand monitoring tools and the query structure can be tedious. However, for someone with medium to expert experience, this is one of the best tools to monitor online brand mentions.
Pricing begins at $1,000 according to PC Mag
BrandMentions
BrandMentions is another powerful tool for measuring your social media marketing impact.
From brand monitoring, reputation management, business intelligence to competitor spying, the tool provides you with the relevant information about the success of your brand awareness campaigns.
BrandMentions also provides real-time notifications; you get notified once your site gets a new backlink or is mentioned in places that matter across the web.
Pro: BrandMentions is a great option even for small businesses and is easy to use even for a novice.
Con: Be sure to include/exclude mentions based on keywords otherwise you’ll get results that include spamming sites or results that are too generic.
Price: $99 – $499 USD per month.
Did you know that Keyhole users have reported saving at least 5 hours every week? Start working smarter not harder! Start your free trial today!
Meltwater
Meltwater is the go-to social media tool if you want to focus on brand engagement, while also monitoring what is being said about you and your industry online.
This social media analytics tool can also help you connect with influencers and quantify your PR impact.
One of the best ways to drive engagement is by using influencers. Meltwater makes it easy to connect with and vet influencers for your brand. You can also use the tool to manage influencer relationships and measure their ROI.
And like most other social media analytics tools, Meltwater provides email alerts that matter and reporting capabilities.
Pro: The site has over 1 million influencer accounts that you can easily filter and sort. This makes prospecting new high-profile accounts that are relevant to your brand easy.
Con: Meltwater offers a limited number of users and you have to pay more for more users. Additionally, the price can increase easily for basic functions such as reporting.
Price: Contact Meltwater for pricing.
Conclusion
It’s not always easy to determine the social media analytics tool that is right for you. Social media is a crowded space with many players, all claiming to provide the best reporting experience. However, it isn’t always clear which one will give you the most accurate insights for your social marketing efforts. The good news is that there are several awesome tools out there to choose from.