Are you thinking about marketing management and strategies? The best way to learn how to manage advertising is through information, research and example. If you have never been in the business of managing your business, you should know what the experts look for in a top advertising management tools. This article aims to inform you on what some experts say are the top marketing management tools.
Advertising management tools are now the most popular tools in the market. The main reason of its popularity is that it is helping companies to keep their budget ends meet. Advertising budget is very important ends that they have no compromise with it. A single platform can bring several different advertising methods under one roof, has made the advertisement management tools the most sought after this year.
HubSpot Ad Management Software
HubSpot’s Ad Management & Tracking software helps you with your inbound marketing strategy and campaigns. You can run all of your campaigns out of this tool from start to finish — meaning, the HubSpot supports ad creation, management, and reporting across different networks.
Other unique and notable features you get from HubSpot’s Ad Tracking Software are:
- Automate ad targeting using Lists which will sync your leads and audience for targeting opportunities.
- Manage ad campaigns on Facebook, Instagram, LinkedIn, and Google.
- Report on ROI and leads from the platforms you share your ads on (e.g. LinkedIn, Google).
- Understand audience behavior by identifying which contacts took action and engaged with your ads.
- Align ads with your other marketing efforts — this is simple because HubSpot Ads live with Marketing Hub.
- Use data from your HubSpot CRM to inform your campaigns and help you determine which ads are most likely to convert contacts into paying customers.
Price of HubSpot Ad Tracking Software
Free, or you can start with/ upgrade to a paid plan depending on your needs and goals.
RollWorks
RollWorks is an account-based platform meant to help you identify target accounts, engage them via ads and various channels, and measure your impact and success in doing so. The tool is capable of target account identification, target account prioritization, automating various sales tasks, and account-based advertising. Here are some more things you can do with RollWorks:
- Reach and engage highly-qualified accounts with ads, lead-gen tactics, and targeted account-based marketing (ABM) programs.
- Use account-based ads to identify your target audience and encourage those people to visit your website.
- Create retargeting ads to bring leads back to your site.
- Integrate RollWorks with your HubSpot CRM to reach contacts that matter most to your business and view RollWorks data within the CRM.
- Use dynamic messages to personalize your ads and make them relevant.
- Automate your sales emails and follow-ups to save time and increase chances of engagement.
- Easily track the success of your campaigns, account-based programs, sales automation sequences.
Price of RollWorks
The Starter plan costs $975 per month, and you can upgrade from there.
Drip
If you’re in the eCommerce or DTC business, Drip is a great tool to on top of the campaign marketing tools list. The tool allows you to track exactly how someone has interacted with your brand through direct integrations to popular stores like Shopify, and use that data to inform what type of emails you send them. Their enhanced marketing automation and workflow split testing are valuable tools for brands of all sizes.
Cost: Free trial, accounts start at $49 per month
Snovio
Snov.io is an all-in-one cold outreach automation platform that lets you take full control over your lead generation and sales organization processes, helping you to contact prospect you are interested in with a highly personalized message at a right time A wide choice of its tools and features, from email finding and verification to building complex email sequences, will enable you to streamline your outreach efforts and scale your business.
With Snov.io you can easily:
- Find single and bulk email addresses
- Check email lists for validity
- Send highly personalized triggered email messages
- Automate follow-ups
- Track engagement
- Research competitors, and many more.
Use this marketing and sales automation tool to fill the sales funnel way faster and reduce the campaign’s cost-per-lead.
Cost: Forever free plan. Paid plans start at $33/month.
EmailOctopus
EmailOctopus is a really great choice if you want to focus purely on email campaign management. It comes with all the tools you need to create beautiful campaigns, including an easy-to-use email editor and a library of templates. Plus, there’s an automation feature for setting up time-based autoresponders like welcome emails and onboarding sequences. You can also segment your mailing list into groups using custom fields and recent campaign activity to send more targeted campaigns to the right people.
Cost: EmailOctopus offers a generous free plan for up to 2,500 subscribers with prices starting from just $24/month for larger lists.
Todoist
Todoist is one of the simplest productivity apps that allows you to group tasks together based on projects, and you can filter by tags, which you can color code.
A favorite Todoist feature is its “Karma.” Karma is basically its way of game-ifying productivity so you keep using the app. It assigns points to tasks you complete and other things you do in the app. View your Karma in the top, right-hand corner of your app.
Cost: Todoist is free for basic, personal accounts and supports up to 80 active projects and five people per project. The premium version, which offers extra features and more projects/people, is $28.99 per year.
Quorum
Quorum is a campaigning tool built to help campaigns, NGOs, political parties, and unions organize their teams and actions on the ground. In other words, it helps them organize and engage their community of supporters. Quorum is also used by corporations planning to launch powerful and targeted campaigns locally or on the field and that wish to manage teams of local ambassadors.
The web platform and mobile app help push information and actions to local ambassadors, centralize the information collected by the ambassadors on the field and, for the most advanced campaign, target priority areas in the field based on geoprofile function in Quorum.
Cost: Free demo upon request, starts from $65/month.
Streak
We like Streak as a CRM and campaign management tool because it’s front and center in your inbox — it actually brings your leads into your email and automatically captures data from emails. You can customize your flow however you want, or you could use one of the app’s “flavors” or templates.
On top of the CRM, you get email tracking, mail merge, reminders, scheduling, and many more features that makes it easy to plan and track the leads that have come through a campaign.
Cost: You can track up to 200 emails per month for free, or pay a premium of $49 or $99 per month for more features and usage.
Google alerts
Staying on top of your brand’s reputation is a critical part of your job as a marketer. With Google Alerts, you can make sure that you always know when your company is being discussed online.
You can use this tool to set up email alerts for your company’s name, your CEO’s name, well-known products, and any other distinctive words or phrases.
When these alerts are delivered directly to your inbox, you never have to worry about missing the opportunity to share a positive news story or respond to a negative one.
Google Keyword Planner
Selecting the right keywords for your SEO and PPC campaigns requires a lot of research and planning. And whether you run ads on AdWords or not, Google’s Keyword Planner is extremely useful for research.
Enter your keywords into the planner and see how many searches each keyword generates per month. Plus, you can see how competitive they are to rank for using AdWords.
You can also use this tool to find other keywords that are similar to yours or relevant to your website.
MozBar
There are thousands of different SEO tools available to marketers today, and they can be completely free or cost thousands of dollars a month. The expensive versions, of course, provide more in-depth analytics and information, but as far as free tools go, MozBar is one of the best.
It’s a Chrome and Firefox extension that lets you see information like domain authority and page authority for your site and your competitors’ sites.
You can also use the extension in “DA mode,” which shows the domain authority of each site you visit to the right of your browser’s search bar.
Stiddle
Stiddle is a tool made to help you easily create and optimize your Facebook Ads and entire funnel.
You can easily create and target your Facebook ad campaigns using Stiddle’s AI-Targeting – over 50k+ AI-Audiences, design your ad graphics with their Canva integration, and create a landing page to collect your leads, all without leaving the platform.
They also provide easy-to-understand analytics, with customizable dashboards and tons of metrics, so you know exactly how your campaigns perform.
A very sought-after feature is the auto-budget allocation, allowing you to allocate budget to ads that are performing well and automatically stop the ones that aren’t, with the quick toggle of a switch.
After running ads with Stiddle, you can see the exact CPA, ROI, and ROAS after collecting leads through their native landing page forms, e-scheduler integrations, or by using their native integration with Shopify and MailChimp.
Stiddle also has many great free resources, including marketing blogs, ebooks, and community marketing discussion groups.
Conclusion
These are just a few of our favorite campaign management tools from several different phases and sections of the campaign planning and review processes. Don’t be afraid to experiment with various options to find the one that meets your needs and goals