Have you been running surveys for a while now? Are the results worth the effort of putting together them together? Let us have a look at some best survey tools that can be used to find out how your website is performing.
What is the best survey tool? Survey tools can range widely in price and features. Each survey tool will have its own potential uses but here are some examples of best survey tools that you might want to consider.
Typeform
Typeform is a SaaS company that lets users create their own surveys. It runs smoothly on all devices and has a unique interface that only shows one question at a time. The Typeform editor enables you to drag-and-drop the form fields into the spots that you choose. While we are at the topic of choosing, why don’t you check out these top Typeform alternatives?
‘Core plan’, the free version of Typeform comes with features such as unlimited questions and answers, custom-designed themes, data export options as well as ready-made templates and basic reporting features for the fast-paced world.
Pricing: Starts at $35 per month.
Qualtrics
A powerful Online Survey App, Qualtrics pushes the limitations of traditional surveys. Qualtrics offers around 100+ types of questions, various ready-made survey templates.
They don’t stop with that, they have enabled features such as logic branching, email triggers and display logic for a pleasant experience. You can also choose from over 30 different graph types and export results to CSV or SPSS in their real-time web reports.
Pricing: Contact to get a quote
SurveyGizmo (Now Alchemer)
An easy-to-use survey tool, that is what SurveyGizmo is. It also comes with pretty good automation capabilities, such as piping answers to new questions, sending emails/notifications based on responses, and such. In addition, it provides a wide variety of question types and filtering options in order to ensure the proper questions are being asked.
However, the pricing is rather steep and the reporting needs some work. Despite the unpopular pricing, SurveyGizmo still remains one of the best survey apps in the market.
Pricing: Starts at $25 per month.
Zoho Survey
Zoho Survey is an easy-to-use online survey and questionnaire building software. It has a rich array of features and is a highly user-friendly tool. It works seamlessly as long as your needs are basic. The tool is just not capable of handling complex requirements.
Zoho Survey has a range of templates, but limited customizing options. Once you outgrow the free version you have to bite the bullet and get the standard version, which is not the best there is. Furthermore, Zoho surveys haven’t got the most modern user interfaces.
Pricing: The pricing plan starts at $20 per month.
JotForm
JotForm is one of the leading creative online form builder apps known by its intuitiveness and ease of use. With fairly decent analytics and integrations, JotForm combines powerful features in its online form. If you need to generate leads, distribute surveys, collect payments and more, JotForm is for you.
The overall layout and design of default JotForm forms are very pleasant and easy to use. However, the customization options are very limited and the billing structure is often found to be fluctuating. Moreover, logic branching isn’t sophisticated enough to handle complex requirements. Their customer service does slack and you may never hear back from them, especially if you are a free user.
Pricing: Starts at $15.83 per month
SoGoSurvey
Automating data collection is simply a cakewalk with a tool like SoGoSurvey in place. Apt for both small and large enterprises, SoGoSurvey lets you painlessly create surveys that are sophisticated enough to meet your requirements. From quizzes to customer feedback to employee experience surveys, the online survey tool covers all the vital areas that demand surveys to succeed.
With its deep analytical reports, robust data security intuitive UI and responsive customer support, the mobile-friendly platform is indeed a tool to be considered. However, on the downside, you will have to deal with a steep learning curve and the free version of the software comes with very limited functionalities.
Pricing: Starts at $25 per month.
Survey Anyplace.
Great interactive questionnaires for surveys, quizzes, and assessments ($33 per month).
Survey Anyplace creates questionnaires and also provides valuable customer insights to your audience. You also have numerous text choices and options to ask open-ended questions.
Apart from that, you can ask several types of questions, including image choices, ranking, and rating questions. To improve the engagement quotient, you can also include a quiz timer, final score, and leaderboard.
Survey Anyplace uses three simple steps to create winning surveys:
- Make it – Use pre-designed templates and customize them by adding images, videos, and animations. Moreover, incorporate your brand elements like logo, colors, and more.
- Get it out there – Share your mobile-responsive surveys on all types of devices. You can also embed them in your social media platforms, email campaigns, and web app.
- Learn from it – Analyze the results graphically using texts, charts, and graphics. Provide valuable responses to your audience, as well.
You can also integrate the survey with Facebook, Webhooks, Zapier, and Google Analytics for powerful reporting.
Key Features:
- Pre-designed templates – It offers a bank of 20 stunning, pre-designed templates to take a survey instantly. You can also preview them to check the final draft of the form.
- Personal Branding – You can add your brand’s logo, colors, and other background details. It also offers 40 attractive backgrounds and an option to embed social media share buttons in your survey.
- Interactive Quiz – Its Quiz-focused feature offers pre-written question pools and quiz timer to validate answers and reflect the final score.
Pros:
- Scratch-offs and discount coupons make your survey more fun and engaging.
- Its tabbed editor is easy to navigate.
- You can create a full white label survey.
- Create a restricted enterprise role to keep all the stakeholders accountable.
- Easily change and edit question types through a dropdown menu.
- Save your original design templates for future use.
Pricing
It offers four paid plans:
- Essential – $33 per month
- Professional – $ 50 per month
- Enterprise – On request
- ReportR – On request
There’s also a 7-day free version to test out the software. The custom Enterprise plan also provides a full white label option on special request.
HubSpot.
Best enterprise customer feedback software ($800 per month).
HubSpot’s Customer Service Software’s survey platform collects qualitative and quantitative customer feedback. It increases your outreach by delivering surveys through emails and by embedding on your website.
HubSpot will also let you choose the right survey tool for more visibility and better engagement.
You also get plenty of options to enhance your survey experience, such as:
- Net Promoter Score (NPS) to measure customer loyalty.
- Customer Effort Score (CES) to review whether your customers are receiving proper customer support.
- Customer satisfaction (CSAT) to gauge how satisfied your customers are.
It also offers a user-friendly dashboard where you can track customer responses under a single umbrella.
HubSpot also lets you spot opportunities to improve customer engagement and review your customers’ happiness compared to other industry leaders.
Key Features:
- Clone Your Surveys – You can clone an existing survey with all its features and content. It also allows you to edit the content as you want.
- Web Position – You can easily slide your survey box position on the web page and check out the preview.
- Email Delivery – Select the survey language from a dropdown, name the form, and subject line to send surveys via emails.
Pros:
- Upload images of your choice to enhance the theme of your survey.
- Select custom colors for the web page to meet your branding guidelines.
- Ask follow-up questions based on the responses submitted by users.
- You can also customize ‘Thank You’ responses based on the feedback.
- Add multiple pages or URLs in your surveys.
Pricing
The Survey feature comes with HubSpot CRM.
- Starter Plan: $45 per month
- Professional Plan: $800 per month
- Enterprise Plan: $3200 per month
Survicate
Number of Survey/Form Questions: Unlimited
Number of Responses Allowed: 100
Survicate offers professional survey and NPS capability and starts with 100 free responses per month and unlimited questions per survey. You can choose from more than 125 templates to make building your surveys easy, and Survicate integrates with HubSpot, Intercom, and more. The best part is that you can organize all your insights in one place with their Feedback Hub.
SurveyPlanet
Number of Survey/Form Questions: Unlimited
Number of Responses Allowed: Unlimited
SurveyPlanet’s free version allows for unlimited surveys, questions, and responses. This lack of restrictions makes it a perfect option for bigger businesses who are constantly looking to survey large audiences. One limitation of this tool is that it can be difficult to export data unless you upgrade to their Pro version. Be sure to keep that option in mind before launching a massive feedback campaign.
Conclusion
Researching different options for survey tools to use on your website? Here is a great infographic that highlights some of the top survey tools available. From digital surveys, to customized surveys that can be embedded on your site, these are the top tools to consider when upgrading your current system.