Marketing automation software has become popular in the last few years. Small business owners are learning that using marketing automation software can help their business grow faster. Marketing automation helps small- to medium-sized business owners streamline important marketing tasks. Business owners are able to automate tasks that require a lot of time and human effort.
Businesses that are well-equipped to embrace automation can potentially strengthen their productivity, customer responsiveness, and ultimately, their revenue. However, only a few companies have the ability to identify the best tools for automation. If you are looking for marketing automation software for your company, our list of top digital marketing software could help you find the answers.
Campaigner
Campaigner leads the competition with well-priced email marketing, automation, and analytic features that work together well for both experienced digital marketers and newcomers.
PROS
- Accessible 24/7 customer support
- Productivity-focused UI
- Wide range of templates and options
- Comprehensive onboarding and online resources
CONS
- Requires credit card for free trial
- No free version
- Migrating from other solutions isn’t easy
Bitrix24
Are you looking for a free CRM with marketing automation? Consider Bitrix24. Free email marketing, email triggers, SMS, automation rules, lead capture, Facebook Lead Ads integration, Google Adwords integration, retargeting, audience segmentation and more. Google Analytics integration inside. Available in cloud and on-premise with open source code access. Used by 8 million companies worldwide.
HubSpot Marketing Automation
HubSpot’s marketing automation functionality is one of the most powerful tools in this list in terms of features. It’s also one of the most popular in terms of customer sentiment, occupying the upper right portion of the G2 Crowd quadrant:
Of course, HubSpot has a full growth suite that includes sales software, marketing software, and support software, which all integrate automatically with HubSpot’s CRM. The combination effect of having all of your data and growth activity in one place can unleash tons of creative automation possibilities that would be difficult or impossible if you use separate tools.
As a standalone, HubSpot’s marketing automation functionality includes an easy-to-use visual board where you can craft simple or highly sophisticated conditional workflows:
It can take time to master the tool (you’ll scale-up more quickly with the help of HubSpot Academy), but once you get a grasp on it, the creative possibilities are endless. You can set up simple email list autoresponders, or build a smart and complex network of rules designed to target specific users with the exact right email, live chat, website experience, and more.
Basically, the workflows tool is automation beyond email, so you can scale your growth and spend less time on repetitive tasks.
HubSpot Marketing Hub
An established end-to-end martech solution, HubSpot Marketing Hub’s impressive feature set covers sales, email marketing, and marketing automation with enough flexibility to serve large or small businesses.
PROS
- CRM integration included
- Vast selection of social media management options
- Stellar marketing automation
- Offers integrations with other HubSpot solutions
CONS
- Expensive
- Steep learning curve
GetResponse
Streamlined Marketing Automation for big, small and all businesses in between. Perfectly scalable workflows to customize campaign automation, simplified to spur lead generation and grow sales with personalized communication. Tag and track customer behavior to learn more about them and trigger reactions in real-time, catered to connect to your unique audience. Send welcome emails, abandoned cart reminders, special offers, recommend products, and take the guesswork out of online marketing.
ManyChat
Marketing automation isn’t just about email. Imagine automating some of the more repetitive conversations on other platforms. ManyChat functions as a chat bot that can do just that on Facebook Messenger and through SMS.
A bot can be built in minutes with their templates and easy-to-use interface with drag-and-drop capability. In addition, the information you learn about your users can be synced to your CRM and other tools.
Mailchimp
Mailchimp has dominated the email marketing space for a long time and seeks to continue that trend by expanding into e-commerce, enabling merchants to create online stores, and evolving the platform into a multichannel marketing hub.
PROS
- Full marketing hub
- Workable free tier with flexible pricing
- Websites and e-commerce plans bring revenue-sharing options
- Adds turnkey e-commerce for merchants
CONS
- Lackluster email template experience
- Campaign tracking is limited and somewhat difficult
ROUTEE
Routee has developed Waymore, an omnichannel marketing automation solution for businesses to reduce digital costs, increase conversion rates, generate new leads, and make it easy to cross and up-sell. Choosing Waymore means: ¿¿Advanced customer profiling to enhance your targeting ¿¿Comprehensive automation to save time and resources ¿¿Omnichannel communication solutions to reach your customers where they¿re at ¿¿Custom marketing automation solutions Instant platform integration. Free demo
Moosend
Moosend is an email marketing automation platform that caters to various industries, including ecommerce and SaaS.
Moosend’s automation uses advanced website tracking and triggers that allow you to send the right email campaign to those in your contacts who are interested in a specific product or service.
Customer data comes in handy, allowing you to create product recommendation campaigns based on product views. This data also allows you to create detailed reports of the campaign’s progress and the users’ activity so you can make smarter, data-driven decisions.
All of the above options, including automation recipes and 80+ integrations, are included in Moosend’s Free Forever plan for up to 1,000 subscribers.
Salesforce Pardot
While it’s not cheap, Salesforce Pardot sets its own standard across martech automation and email marketing, mainly because it combines an intuitive design with very deep features covering loads of integration options and AI-powered analytics.
PROS
- Stellar range of features in automation and email marketing
- Unlimited automation branching
- White glove new user onboarding service
- Convenient integration with Salesforce apps like Einstein
CONS
- Too expensive for smaller SMBs
- Lacks standalone mobile apps
Quartile
Quartile is an artificial intelligence and machine learning-powered pay-per-click (PPC) ad optimization platform built by and for sellers. Thousands of sellers trust Quartile to connect their retail marketplace accounts, including Amazon Seller Central, Google Shopping, Instacart, Shopify, and more, to seamlessly manage their end-to-end retail media campaigns and improve sales. Quartile’s technology can start increasing sales and lowering total advertising cost of sales (TACoS) within weeks.
Omnisend
Omnisend is an omnichannel marketing automation platform built for ecommerce. Offering powerful automation workflows, you can get started quickly with pre-built templates that keep online merchants in mind.
With Omnisend, you can add several channels within the same automation workflow: email, SMS, Facebook Messenger, push notifications, and more. Omnisend also uses a user-friendly WYSIWYG visual builder and templates which make creating workflows, forms, landing pages, popups, and emails quick and easy.
GetResponse
GetResponse is versatile, easy to use, and now has an improved focus on e-commerce. It’ll handle most companies’ omni-channel marketing needs via a feature-rich interface and a number of smart integrations.
PROS
- Expanded features like SMS and email chat
- Powerful auto-responder options
- Easy email marketing features
- Improved e-commerce integration
CONS.
- Analytics are underwhelming
- Lacks 24/7 phone support
EngageBay
Design and send beautiful and engaging emails and run email marketing campaigns at the click of a button. Improve your conversions substantially, by using our web forms. Create amazing landing pages using a simple drag and drop designer. Nurture your audience with email marketing automation. Improve your business efficiency by automating routine tasks. Engage your social media audience like a pro. Keep all your sales and marketing materials in one place, accessible to your team from any device.
Conclusion:
In the world of marketing, there’s a wide varity of digital marketing solutions available to small businesses. And most of them are cloud-based, which you’ll love. But since there is such a variety of software packages, finding the best one for your needs can be a daunting task.