Digital marketing software solutions are the tools marketers use to connect with their customer base. These digital marketing software solutions have helped companies grow by reaching more customers, creating sales opportunities, and increasing sales. Different businesses have different digital marketing needs. To optimize digital marketing efforts, it is important to choose the appropriate software for the needs of the business so that marketing efforts are accurate and sustainable.
New digital marketing software applications are being released to help businesses stay ahead of the curve, track conversations about the brand, convert visitors into customers, and maximize value through revenue generation.
1. Google Analytics
Google Analytics is a must-have tool for online marketing. It provides your business with tremendous insight into your website’s performance, giving your team a peek into the behavior of your audience and the features of your site that work.
Plus, Google Analytics is free to use!
This digital marketing solution also features tons of customization options. You can create segments, for example, to narrow your view to the actions and behavior of your target market. Users can even create dashboards to highlight the data that matters to your business and digital marketing strategy.
If your online marketing strategy includes Google Ads, you can also link your advertising data to Google Analytics. This feature makes it easy for your team to review your campaign performance and site data. Plus, you can create custom audiences in Google Analytics for remarketing campaigns in Google Ads.
A few other Internet marketing solutions that you can access from Google Analytics include:
- Data Studio: Build customized reports and reporting dashboards for your business.
- Optimize: Test different page designs to find the best one for your site.
- Surveys: Get feedback from the users that matter with custom surveys.
With Google Analytics, your company receives a powerful, all-in-one tool.
2. Google Search Console
Google Search Console is another essential (and free) digital marketing solution. If you haven’t created a Google Search Console account for your business, you need to because this tool will revolutionize your online marketing strategy.
With Google Search Console, your company can access valuable data about your website, content, and search engine optimization (SEO) efforts. Plus, you can receive alerts about problems with your site, like when a critical page disappears from your website or a page isn’t mobile-friendly.
Your business can also use Google Search Console to double-check that Google can crawl and index your site, which is critical for SEO. Even better, you can submit URLs for Google to index, which is useful when you update a key page on your website.
Additional features that make Google Search Console a top digital marketing solution include:
- Links: See which sites link to your website to spot link building opportunities for your business.
- Traffic data: Discover how often your site appears in search results and more.
- Reports: Generate performance reports fast to assess the health of your site’s SEO.
If you’re ready to get started with Google Search Console, browse their setup guide now!
3. Ahrefs
Ahrefs is a trusted digital marketing solution and a great partner to Google Analytics and Google Search Console. With Ahrefs, your business can get up-to-the-minute information on not only your site’s performance but also your competitor’s.
Unlike Google Analytics and Google Search Console, however, Ahrefs requires a monthly subscription. You can start a seven-day trial for $7, which allows your company to try Ahrefs and see if it’s useful for your team.
For many businesses, Ahrefs is worth the monthly investment.
With Ahrefs, for example, your team can track which keywords your content (and even your competitors’) ranks for in search results. Plus, you can compare your site to others to discover content gaps, which streamlines your content marketing strategy.
Like Google Search Console, you can also receive critical alerts about your site. If you earn or lose a link, for instance, Ahrefs can notify your team. The program can also provide updates on new keyword rankings and mentions of your business on the web.
If you’re looking to take your SEO to the next level, Ahrefs is a must. That’s why so many professionals in the digital marketing field recommend Ahrefs. It provides a massive amount of up-to-date data that can improve the competitiveness of your strategy fast.
4. Keywords Everywhere
This is a browser add-on for either Chrome or Firefox. Type in a keyword or phrase and it will show you the monthly search volume, cost-per-click (CPC), and competition data for multiple websites. The free version includes related keywords, a Google trend chart, and YouTube insights.
If you upgrade to the paid version, you’ll see historical monthly search volumes from 2004 onwards, and the top 5000 keywords for all sites and pages in the top 20 Google search results. The pay-as-you-go system works on credits, with one credit equalling one keyword search.
5. Google Ads
Google Ads (formerly Google AdWords) offers pay-per-click (PPC) digital marketing, where you pay when your customers click your ad or contact your business.
The platform includes the Keyword Planner, which helps you find the most effective keywords for your PPC activity. You can set budget caps for how much you want to spend, and Google provides reports and insights for tracking your ad’s performance and costs.
Cost: You set the budget and pay per click.
6. Google Data Studio
This is a free tool for managing PPC and SEO reporting. It helps you visualize data with customizable dashboards and interactive real-time reports, which are easy to analyze and share. You can include metrics from multiple datasets and import data from other Google tools and YouTube.
7. Oktopost
Oktopost is a B2B enterprise social media marketing software. It connects seamlessly with most of the marketing tools in the first 2 sections of this list, and gives teams the ability to schedule, share, and promote social media posts across their platforms. Employee advocacy features make employees into thought leaders and brand ambassadors. Use the social listening features to track conversations across the web, and manage your whole set of accounts from your phone with the mobile app.
As an enterprise tool, Oktopost’s pricing is available upon request.
8. Sprout Social
Sprout Social is a social media marketing software that scales from small business solutions to enterprise capabilities. With lots of features for social media scheduling, messaging, promotion, and analytics, the tool can support agencies and single entities alike. Companies can use the social listening tools to better understand their marketing environment, and extensive analytics give teams a full view of each post’s effectiveness.
Sprout Social is available in three major plans: Standard, Professional, and Advanced. Add-on features Listening and Advocacy can be added to any plan.
9.Buffer
Buffer is a powerful digital marketing solution for social media. With Buffer, your business can streamline content sharing on Facebook, Twitter, LinkedIn, Instagram, and Pinterest by creating and scheduling posts in advance. You can even track the performance of your posts in Buffer.
Companies that use Buffer, like WebFX, save around 40 hours per month with this powerful tool.
If your company likes the sound of Buffer, you can use the free version of the program. Depending on your social media marketing strategy, as well as your need for social analytics, you may want to invest in the paid version of Buffer, which includes several pricing tiers and packages.
For example, an enterprise-level business may purchase the “Large Business” package while a small company may choose the “Small Business.” Your choice depends on a few factors, as higher pricing tiers allow your team to schedule more posts, access more data, and more.
In addition to creating, scheduling, and publishing your social media posts via Buffer, your team can also respond to comments and questions on posts through the platform. This feature eliminates the time-consuming process of logging into each social media platform to check and respond to user comments.
Even better, your team can use emojis and GIFs in your responses to add some personalization, embrace your branding, and make a lasting positive impression on users. You can even sign your answers with your name automatically.
Conclusion: This compilation of our favorite digital marketing software optimizes the process of lead generation, prospecting, and appointment setting by simplifying the management and delivery of email, social media, web, mobile, and display ads. Scale the number of your contacts with one or more digital marketing software platforms that work hand-in-hand with your brand’s preferred marketing automation platform.