Searching for a video optimization tool? Here’s your answer. YouTube is an enormous platform with billions of views per day. And with so many views, there are also thousands of people trying to get their video in front of the right audience. But unfortunately, getting your video viewed by the right people is much easier said than done.
There are numerous factors when it comes to ranking your video in YouTube’s search results and Google’s organic SERPs. Thankfully, there are a bunch of tools that can help:
Picovico
Image via Picovico
Picovicok, one of the best video marketing tools, helps you transform your pictures into videos using text and music. This video marketing tool is also known as a birthday video maker.
Key Features
- This tool can help you create videos instantly.
- It works effortlessly in a simple and seamless way.
- It can help to create beautiful videos out of pictures you’ve captured.
Powtoon
Image via Powtoon
Powtoon is another of the best video marketing tool that can help you create authentic presentations and videos. You can create a professional video in less than 20 minutes. This tool is used by top companies like Starbucks.
Key Features
- Powtoon can help you create personal, educational, and commercial videos.
- It includes good-looking templates that can help you make videos and presentations quickly.
- You can use Powtoon as an editor to produce videos in different formats.
Google Plus/ Explore
With this tool’s help, one can get a step ahead in the optimization of his YouTube video and enhance the reach. Google Explore helps by giving a complete picture of the conversation among the targeted audience. From those conversations, one can uncover the trendy topics and create content that is more likely to be searched both on YouTube and google.
Cyfe
Cyfe is a business dashboard that lets one view his content marketing data in one place, like the number of times his business name has been mentioned in social media. A custom dashboard can be created within Cyfe for the YouTube keyword search. For example, monitoring Twitter search, Google Plus search result,
VidIQ
Image via VidIQ
It offers a range of video marketing tools that helps business owners to build a loyal audience through YouTube. By tagging the right people, one’s videos can rank high, and Vidiq can increase the library of tags.
Here are a few other features that Vidiq has:
#1 Maximizing Organic Reach
The majority of viewers of any YouTube video arrive there through search results or related videos. This way, one can create content for high-volume keywords that don’t have a lot of competition yet.
#2 Engaging With The Audience
The more one interacts with the audience, the more connected they will feel with them. This can impact the bottom line, as well.
#3 Tracking Social Conversations
Vidiq has features to help one track what the audience is saying about one’s brand across all social platforms, including Twitter and Facebook. That way, one can see who’s sharing his content, where one is getting traction outside of YouTube, and where to invest one’s marketing efforts.
This video marketing tool is an asset for those who want to make the most out of YouTube marketing. Using this tool, marketers can boost their organic reach, keep track of real-time stats, identify the most popular keywords, and do a lot more.
Key Features
- Quick overview of key YouTube metrics
- Keyword research
- Competitor research and analysis
- Email alerts for trending topics
- Compare stats with competitors
- YouTube channel audit
- Thumbnail generation
Cost
- Basic Plan: Free
- Pro Plan: $7.50/month
- Boost Plan: $39/month
- Boost+ Plan: $415/month
Pros
- Easy-to-use
- Access to real-time data
- Available as a Firefox extension
- Provides detailed insights
- Great customer support
Cons
- Only one user can access the tool
Tool Level
Beginner to Expert-level
Usability
Video marketing, YouTube marketing
Pro Tip: Check out vidIQ Academy to learn how to grow your YouTube channel.
TubeBuddy
It is another fantastic tool that is used to manage YouTube channels. TubeBuddy provides optimizing, promotion, and management tools as well as advanced analytics tools. Another unique feature of this tool is that its features are loaded within YouTube’s site.
Hence, the user experience fits within the existing workflow, plus TubeBuddy shows which video tags one is already ranking well for and which cards one should be taking advantage of in future videos.
TubeBuddy
Image via TubeBuddy
This is one of the best video marketing tools. It is free and is available as a mobile app as well as a browser extension. Once you set it up, it directly gets integrated into your YouTube channel.
It can help you with video SEO and running contests for promotion. From research and publishing to optimization and marketing, it has features for everything.
Key Features
- Thumbnail generation
- Post scheduling
- Social media monitoring across Reddit, Pinterest, and Twitter
- Keyword research
- Competitor analysis
- Video A/B testing
- Comment filters
- Schedule posts
- Bulk copy cards
Cost
- Pro Plan: $9/month
- Star Plan: $19/month
- Legend Plan: $49/month
- TubeBuddy Enterprise: Contact their sales team for details
- No contracts
- Coupons and discounts available on their website
Pros
- Supports Google Chrome, Safari, Firefox, Opera, and Microsoft Edge
- Available on Android and iOS
- Skill for Amazon Alexa available
- Good customer support
- Detailed reports
- Rich functionality
- Value for money
Cons
- For multiple channels, you need multiple TubeBuddy accounts
Tool Level
Beginner to Advanced-level Users
Usability
Video marketing and video SEO
Pro Tip: Not sure what to make videos on? Use TubeBuddy’s Video Topic Planner to come up with great ideas.
Here are some other features that they offer to help you improve one’s YouTube SEO:
Captions Service
Professionally transcribed captions can increase the number of views you get on your videos by 7.3%. Transcriptions can make your videos accessible to a broader audience—opportunity finder. Based on the YouTube search traffic and channel performance, TubeBuddy automatically finds opportunities to take advantage of outside of YouTube.
Video A/B Tests
Many different variables can affect the success of one’s YouTube channel. One must consider video thumbnails, tags, descriptions, titles, and more. TubeBuddy lets A/B test all of these to see precisely what changes correlate to increased search traffic.
Best Practice Audit
TubeBuddy’s best practice audit helps make sure that one is not making any mistakes when uploading videos.
Agorapulse
Image via Agorapulse
Agorapulse is another of the best video marketing tools and is primarily a social media management tool, you can leverage its features to amplify your video content as well.
It can help you reach out to your target audience, engage with your followers, and schedule posts. This tool has features for marketing on Instagram, YouTube, LinkedIn, Twitter, and Facebook.
Key Features
- Hashtag discovery
- Content scheduling and queuing options
- Comments management
- Topic recommendations
- Track follower interactions
- Saved searches
Pros
- Easy-to-use
- Available as a Chrome extension
- Available as an app for iOS and Android
- Great customer support
- Detailed reports that are exportable via PPT and CSV
Cons
- May face loading issues in the mobile app sometimes
Pricing
- Medium Plan: $99 per month
- Large Plan: $199 per month
- X-Large Plan: $299 per month
- Enterprise Plan: $499 per month
- Free demo available
- Free trial available
Pro Tip: Leverage their Inbox Assistant to finish repetitive tasks like deletion, labeling, and others.
Other tools for YouTube video optimization
Some other free tools that could be used are:
Canva
It is a graphic designing platform that gives you all the tools you require to create professional and catchy graphics from scratch. It provides beautiful thumbnails, which gets you more clicks. Sounds good?
Google Trends
Well, it wouldn’t hurt to tailor your content a little bit according to the viewer’s demand, right? Google trends come in handy at this point, which provides you with the most popular material being watched around you. All you have to do is mention YouTube search, pick a location and category to concentrate the results. It’s free for use, so it comes as a side perk.
YouTube Analytics
It helps you know everything about your YouTube channel ( kind of like the YouTube polymath). It identifies the weak and strong areas of your videos. It analyses all your videos, listing which once drew more subscribers and had a more significant impact.
It also gets you to watch time on each of your videos so that you know which ones got more audience retention and, therefore, higher SEO rankings. This is a free tool, so there’s no reason to say no.
Drum Up
It is both mobile and web applications For the curation of content. It helps you discover more content, refreshed every day on a given set of keywords. It also assists you in the management of all social media platforms. The downfall is that it is a bit pricey, so it is recommended to go for the free trial before use.
#5 Camtasia
Camtasia is a screen recording and video editing tool. This tool will let you record the screen, which will make it more professional rather than you shooting the screen with your mobile phone or camera.
Conclusion
If you are running a business online, then video optimization is something that you should know about. You should also know that there are many video optimization tools available on the web to help you with all the things that matter in this area. You can start off with these tools.