Digital marketing has undergone several revolutionary changes in the past. The marketing strategy has reshaped its approach with the advent of new tools and rethinking its strategies to remain relevant in the fast-paced world. Though it has seen many tools come and go, some of them have remained to support digital marketing like Google Analytics, Twitter, Facebook, Pinterest, Instagram, etc. Let us discuss about best digital marketing tools in 2022.
Digital marketing is an ever-evolving sphere, so it’s important to stay up to date with the latest trends and tools. Digital marketing tools are certainly no exception to this rule. With all the new digital marketing apps and software programs out there, you may feel a little lost as to which ones are worth your time. That is why we have put together a list of the best digital marketing tools according to users. If you belong to a digital marketing agency or work for a company that has an internal digital marketing team, then making use of the most effective digital marketing tools goes without saying. Today we will share with you a list of viable options that you can effortlessly use in your daily activities. Let’s jump right into it
Mailchimp
A great platform for getting started with email marketing, whether you need a simple digital marketing tool or advanced solution.
Price: Pricing plans vary. You have the choice of monthly billing or credits, depending on your use. A limited free plan is available if you have under 2,000 subscribers.
Pros:
- Easy to use.
- Great email templates
- The Freemium version is excellent.
Cons:
- Limited marketing automation features.
Convertkit
Email marketing software designed for professional bloggers and content creators.
Price: $29/month for 1,000 subscribers.
Pros:
- Includes a landing page editor.
Cons:
- Expensive, especially if you’re starting out. It can take a long time to reach 1,000 subscribers.
- Limited design and templates.
Zoho
Zoho delivers vital features and integrations at a competitive price. It is PC Mag’s top pick for CRM software in 2021.
Price: $12-45 per user/month. The most popular option is $35
Pros:
- One-stop-shop for many small businesses.
- Includes email marketing automation and communication tools.
Cons:
- Features are limited at the lower price levels.
Slack
A simple chat platform is all the project management software most small businesses need. Slack delivers that better than anyone.
Price: $6.67 per user/month for small to medium businesses. $12.50 per person/month for larger enterprises looking for advanced tools.
Pros:
- Simple and easy to use.
- Widely adopted thanks to the work-from-home revolution.
Cons:
- Constant notifications can be distracting but turning them off completely defeats the purpose of instant messaging. You may need to experiment to find the best way to use Slack for your team.
List your Business
First and foremost, important thing when analyzing digital marketing tools is, to make your business noticeable to customer by way of listing your business. Everyone who start a business should consider listing their website at many places. By doing this, you will be giving online strength to your business and assist other websites to trust your business.
You can choose some of the free and best marketing tools in 2022 to list your business at listing services and online communities are Google My Business, Twitter, Facebook, LinkedIn, Yelp, Just Dial, Yellow Pages, Foursquare, Trust Pilot, India Mart, Fundoo Data, Sulekha, Biz Community, AskLaila etc.
Marketing Automation
We live when time means more than money. It is important to save time for making routine tasks, like saving emails and files in electronic tables or coordinate several apps together and post Instagram photos in all social networks. Simple applets from IFTTT are run by other web-services according to users’ choice. There are a lot of e-commerce marketing platform provides high quality service to make your business more efficient. Some of the effective and best marketing tools for email that you should take into consideration are MailChimp, Sumo, etc.
AI-Powered Optimization
Artificial intelligence is the technology behind many services, including content creation, chatbots and search engines, which has particularly ramped up since the start of the COVID-19 pandemic.
According to a PwC survey from over 1,000 U.S.-based companies, 52% have accelerated their AI adoption plans. The main benefits include:
For content creation, Jarvis is an example of AI-powered software that is “trained to generate original, creative content.” Apparently, top SEO experts taught Jarvis to write blog posts and website copy.
AI can also analyze consumer behavior and search patterns, and use data from social media platforms like Instagram and blog posts to help businesses understand how customers find their products and services.
One such company that has made AI the center of its value proposition is Google. Over the last few years, their implementation of AI has allowed their search engine to understand with higher precision what people are looking for and what kind of content best serves their search intent.
Google understands what people are looking for and what kind of content best serves their intent. For example, if you search for ‘fish oil’, Google knows that the dominant search intent is to learn about the health benefits and side effects:
Therefore it’s highly unlikely you could rank #1 for this keyword with an e-commerce product page. If you get this step wrong, all the time and effort you spend on content production, promotion and link building will go to waste.
This means that it’s become more crucial than ever to nail the search intent, and content optimization is an excellent way to do this. The easiest way to implement content optimization into your SEO and content workflows is by using a tool like ClickFlow.
ClickFlow‘s Content Editor feature pulls data from the top 20 current ranking pages, and helps your writing team put together a perfectly optimized piece of content.
Using Artificial Intelligence to serve up subtopics and related keywords will make any article ultra-comprehensive and give it the best possible chance to rank on page one. It gives you a recommended word count, feedback on readability, and an overall optimization grade based on keywords and subtopics covered:
This was one of the key strategies used in this case study, in which ElectricityRates.com was able to increase organic clicks by 327% in 30 days. Using the Content Editor helped them identify that their existing content was not nearly in-depth enough and the important keywords that were missing:
Businesses adopting AI now will be able to cut staffing costs and accelerate growth, getting an edge over their competitors.
Conclusion
There are just too many digital marketing tools out there. More than 3,000 tools are being introduced every year. As a digital marketer, how do you choose the right tool for your business? You need something that drives your business goals, not just another “initiative”. With so many different software solutions on the market, choosing the right one isn’t always easy .