Today I’m here to share my opinions on top digital marketing tools that digital marketing agencies should be using. For many marketers it often means extra costs, but there are plenty of free tools out there that can serve the same purpose.
In the digital age, no business can survive for long without an online presence. With the increasing popularity of social media, blogging and SEO, almost every business has at least one website nowadays, no matter what their size is. Digital marketing agencies are one of the most powerful marketing tools for modern businesses because they help keep all the digital marketing components in place.
Usersnap
You have to excuse us but like every parent we are very proud about our baby – that’s why Usersnap is also in the list. 🙂
It is an intuitive feedback management tool which encourages customers to submit bug reports and ratings through its outstanding simplicity.
Usersnap is a go-to tool for Digital Marketing Agencies who are looking to incorporate customer feedback into their products and services.
Customer feedback is crucial in the development and promotion of products. Clients are only going to be interested in your product if you provide them with value. Unfortunately, it might be harder than expected to gather insightful, organic feedback and bug reports from clients.
Here’s where Usersnap comes in, making it extremely easy for visitors to report on their experience in a non-intrusive way. With Usersnap you can consider your feedback gathering system sorted, so it’s time to focus on implementation.
EasySendy Drip
Used by brands such as Damas Jewellery, Magnum, CITRIX and Comcast, EasySendy recently launched a new plan for digital agencies – EasySendy Drip.
Taking inbound marketing to the next level, EasySendy Drip is now helping digital agencies create behavior-based drip email sequences in minutes.
Features
1. Embeddable popup forms
EasySendy Drip has over 200 popup templates in its template library that digital agencies can use to capture visitors and grow their email lists.
Starting with exit popups to page scroll popups, reCaptcha forms, and inline forms, EasySendy Drip has them all.
It’s easy for the agencies to capture subscribers with social login options on their popup forms. The best part is, after form submission, subscribers are automatically added to the contact database.
2. Behavior-based segmentation
All subscribers are segmented based on their behaviour automatically so that relevant email campaigns can be created.
The agency can update custom field values of the email list, as well as add subscriber scores based on the subscriber behaviour.
3. Easy and flexible email drip campaign builder
The drag and drop email campaign builder is easy to use and offers the flexibility to edit or modify a campaign after it has been launched.
Agencies can add multiple actions, decision, and conditional triggers to schedule relevant drip email campaigns.
For example, they can create a simple welcome and onboarding series for their new subscribers.
4. A/B testing of email campaigns
Digital agencies can now test their email campaigns and decide the winning result to get more email engagements.
5. Password protected report sharing
Agencies can share email campaign reports with their clients using a unique password rather than divulging the entire data.
Using a password, the campaign reports can be shared with other team members or outsiders.
6. Time wrap email delivery
Digital agencies can schedule their emails based on their clients’ location with the time wrap delivery. This helps in increasing the email open rates and project engagement across global clients.
With advanced email tags, API and webhooks, event-based email campaigns, and a vast template library, EasySendy Drip is giving strong competition to popular names like AWeber, MailChimp, Drift, GetResponse, etc.
It also lets agencies create SMS campaigns for their clients.
Integration
EasySendy Drip offers integration with multiple email delivery servers like Aritic Mail, Amazon SES, and more for better project management. This enables users to micro-deliver emails and increases inbox placement.
It also has integration with popular web form platforms like Gravity forms, Ninja forms, reCaptcha, Formstack, and more.
CMS integrations include WordPress, Joomla, Drupal, and Concrete 5. EasySendy Drip also integrates with Zapier.
Other inbound marketing integrations include names like Drift, Intercom, KickoffLabs, and more.
There are eCommerce-specific integrations as well like Magento, WooCommerce, Shopify, etc. There are many more integrations available. For the full list, check the integrations page.
Update: EasySendy Drip is completely GDPR and CCPA compliant.
They have added the much-needed features to their products to make it GDPR and CCPA ready. For instance, now you can add a GDPR and CCPA compliant footer to your email messages and send them across.
Curata
Everything starts with content marketing. Creating and promoting content is the cornerstone of every successful business.
Awarded by several organizations, Curata is a tool that can help you discover the best content, as well as organize and publish it across the web.
Moreover, it enables you to promote your content byanalyzing sales pipeline and marketing impact, streamlining content production and building a predictable content supply chain.
ActiveCampaign
ActiveCampaign is a great digital marketing tool and marketing automation platform which tailors content based on your users’ details and preferences.
This is a marketing platform which offers true automation. It enhances your promotional material by directing tailored content to specific members of your customer base.
Instead of sending out an email to all your subscribers and wishing for the best, ActiveCampaign organizes your clients in groups depending on their interaction with your content so you can send communications only to a specific group of people.
Their Dynamic Content feature sends out bespoke emails depending on the tags that you’ve associated with your clients. Give people what they want to buy.
Sendible
Sendible is another social media marketing platform for agencies that allows you to engage with customers across multiple social media channels in a centralized platform. The platform is positioned as a productivity tool for digital agencies that enables your team to save time executing their marketing strategy.
The platform includes a number of solutions, a few of which include:
- Publishing: This allows you to plan your social media content and strategy across multiple channels.
- Collaboration: This allows your team to collaborate and approve posts before they go live.
- Analytics: This provides data analysis and insights for your social media data.
- Listening: This allows you to monitor brand mentions and improve engagement.
In short, Sendible is a powerful tool to streamline your entire social media management workflow.
Mixbloom
If you have no time to create your own content, you can use Mixbloom to outsource it.
This tool allows you to collaborate with professionals, schedule posts automatically, approve your content simply and promote it effectively.
When you introduce the Mixbloom team to your brand, their project manager suggests a content strategy and starts working on your content. After that, all you have to do is approve your content, and it will get published and promoted within a few days.
In a word, Mixbloom is perfect for all marketing agencies, yours included.
Whatagraph
Whatagraph is a powerful tool used by marketers for campaign monitoring, reporting, and data visualization that integrates with countless advertising & social media channels including Facebook, Google, Instagram, YouTube, Linkedin, Twitter, TikTok, Shopify, Amazon, Pinterest, & others.
The tool gathers data across every channel & automatically unifies it within the platform for a single overview. After combining your data, you’re able to build visual reports to help clients understand the data across multiple campaigns & channels. You can share links for colleagues to combine efforts within your agency, or share details with clients to provide updated reports autonomously.
Use branded colors or add a company logo for personalization. Your report will represent the client’s brand, and they’ll appreciate the effort. By using a digital marketing tool like Whatagraph, you’ll reduce spending hours of manual data entry for visual reporting into only a few minutes.
Conclusion:
If you have a generous budget, talented employees and you’re looking for ways to stay ahead of your competition, chances are you’ve already decided to invest in digital marketing services. In fact, there is a good chance that they form the core of your overall marketing strategy. Digital marketing agencies help expand your brand reach beyond any geographical limitations and help position it as a global brand. To better understand the role digital marketing services play in the long term success of a brand or business, you will need a clear picture of the process involved.