What Is a Survey Tool?
A survey tool is digital software that allows you to make and send thousands of surveys. The surveys provide you with data you can analyze to see what you are doing right versus what you need to improve.
Free survey tools is an online survey tool designed specifically with the users and their needs in mind. Each and every feature that we have put into this tool has been keenly put into consideration based on our survey team’s high frequency of usage or what they find most useful. In internet market research, web surveys are a quick and easy way to collect feedback from your site visitors, prospects and customers. In fact, conducting a survey can help you to analyze your visitor behaviors and provide you with the insights to help shape your online marketing strategy.
Most survey tools come equipped with survey templates and sample questions. They make it easy for you to incorporate surveys into your website or emails. With the right software, your process of collecting and managing customer data is truly seamless.
There are even more benefits that you can take advantage of when you use survey tools in your business processes.
The Benefits of Survey Creation Tools
Creating customized questionnaires and conducting online surveys can help you gain a better understanding of what makes your customers tick, gauge customer satisfaction, and gather feedback so you can adjust your marketing efforts to better meet the needs of your target market.
The list of benefits to a quality online survey should be on every team’s radar.
They’re Cost Effective:
Research can be expensive, especially when you factor in administration costs.
Instead of investing in paper, printing, and postage, and then manually entering collected information into a database, survey responses are processed automatically online.
They Streamline Fast Data Collection:
With the magical pairing of automation and high-speed internet, one of the best perks of an online survey is quick, real-time results.
Data can be analyzed the moment a respondent completes the survey, allowing your business to quickly look at the feedback and start developing actionable solutions. A lot of survey tool platforms provide extensive report filtering to aid the process.
They’re Customizable:
There’s a lot of flexibility in online survey design, allowing businesses to tailor questions to their target audience. You can manipulate the order of the questions, have certain questions skipped if past answers meet certain criteria, or give respondents the option to skip ones they don’t feel are relevant.
They Gather More Accurate Data:
Online survey data often proves to be far more accurate than mail polls and other research methods. Because responses go directly to an online database, there’s little room for human error in comparison to someone manually entering responses. You can feel confident that you’re getting exactly what your customers think.
They Foster Objectivity:
Since they can be made anonymous, online surveys can achieve a degree of objectivity that allows for more honest feedback. Without the pressures of pleasing an interviewer over the phone or in person, respondents will be more forthright, making their answers more valuable.
They’re Easy to Use:
With most interactions taking place online today, online surveys are preferred by most audiences and businesses alike. There are several platforms who have taken notice of this trend and have developed tools that are meant to be easy to use. From design and style to answering and reporting, survey tools are meant to provide accurate, fast results with minimal effort from both sides of the business.
Website Integration:
This cool feature gives you the ability to link your website to a survey. This way, the user only has to click on one link.
1. SoGoSurvey
We’ll begin with SoGoSurvey for one simple reason—as far as free survey tools go, you won’t find another that delivers so much value.
The SoGoSurvey UI.
SoGoSurvey is an end-to-end survey design, distribution, and analysis platform. Because it provides a full suite of functionalities, SoGoSurvey users will never need to find additional tools for survey-related tasks―even if they’re not paying a cent.
Here’s a (far from exhaustive) sample of the tasks you can complete with the free SoGoSurvey account plan:
- Unlimited surveys
- Unlimited questions
- 24 unique question types
- Three skip logic/page branching feebies
- Ability to embed surveys into emails and web pages
- Up to 200 respondents per year
- Data export functionality (Word documents and CSV)
Best of all, SoGoSurvey doesn’t put support behind a paywall. If you’re a free user and you encounter a problem, you’re entitled to 24/7 email customer service.
And if you’re looking to upgrade, here’s what you pay and what you get:
2. SurveyMonkey
SurveyMonkey is one of the most popular online survey tools. It’s well designed, easy to use, and allows you to embed surveys on your site. The free version offers you up to 10 questions, 100 respondents, and 13 question types.
Customization options are limited, but they do offer templates. Unfortunately the free version doesn’t allow you to export data, but paid versions start at $25/mo.
3. ProProfs Survey Maker
ProProfs Survey Maker is an online survey tool with advanced survey and analytical capabilities. With its minimalistic yet classic UI, it aims to delight both the user and the survey respondents.
The free version gives you access to:
- Unlimited Surveys
- Unlimited Responses
- Survey Scoring and Logic
- Professionally made templates
- Custom logo and branding
- Presentation ready reports
- Advanced analytics
The free plans also give access to over 100 professionally made survey templates that can be used in all surveys. These include templates for employee surveys, customer satisfaction surveys, NPS surveys, and more. Under the paid plan, ProProfs Survey Maker can be integrated with most major CRM and marketing tools.
When you sign up for a free trial of ProProfs Survey Maker, you have access to all the features for 15 days. After the trial period ends, you can choose from plans starting at $7 a month.
With loads of professionally made templates and a question bank with over 100+ question types, ProProfs Survey Maker is a comprehensive survey tool that is worth checking out.
4. Google Forms
Google Forms is the fastest, most intuitive way to build a form. Adding and editing form fields in the Google Forms editor is noticeably faster than using any other app, with question types updating as you start typing (for example, Google Forms recognized an open-ended question as we were typing and automatically changed the answer field from multiple choice to a textbox). You can even reuse questions previously added to other forms to speed up the process.
While Google Forms is technically a form builder, you can also use it to create surveys, polls, or even quizzes that get automatically graded. Collect short- and long-form questions, use linear scales to capture sentiment, or upload several images to let people choose from multiple options in a grid.
Google Forms offers 11 different field types—all of the major types you’d expect in a form or survey tool. It also has simple data validation checks for text fields and conditional logic that serves different questions based on previous answers. You can’t accept payments through a Google Form, but you can accept uploaded files and save them right to Google Drive.
If you need to collaborate with teammates on a form, you can share it with your colleagues so they can add and edit form fields too—even in real time. After your form is published, view responses as a report in Google Forms, get emails for new responses, and/or export responses to Google Sheets to sort, filter, or visualize your data in a more meaningful way.
Finally, you can use Google Forms’ Zapier integrations to send your form responses to the right place. For example, you can automatically add new form responses to your to-do list or email marketing tool, or get a notification in your team chat app whenever there’s a new response.
5. Microsoft Forms
Like Google Forms, Microsoft Forms is an intuitive, powerful, and free form app created by a technology giant. It works largely in the same way, but with more data analysis capabilities thanks to its integration with Excel.
Building your form is fast and simple: add a question, choose the answer format, and type in your questions and response options. You can even choose from unique response types you won’t find in the majority of other free apps, like Net Promoter Score or Likert.
To collect responses, send a direct link to others or embed it on your website or in Sway. Once the data starts coming in, you can see a quick overview within the Microsoft Forms interface or open your responses in an Excel spreadsheet for more advanced analysis and visualization.
Microsoft Forms Price: Free with a Microsoft account
6. Typeform
This tool offers one of the most creative survey creation styles out there. Typeform’s interface is intuitive, attractive, and fits perfectly with the company motto, “Asking questions should be easy, human, and beautiful.”
The free version is called the CORE Plan and offers users 10 questions, 100 responses a month, custom design themes, templates, data export, and basic reporting. It’s a pretty great feature set for a free version.
7. Wufoo
Wufoo is an online survey software that enables you to design and build an online survey or forms with its drag and drop interface. It is one of the best survey tools which helps you to create customized and beautiful form logos.
Features:
- It has more than 400 templates to choose from.
- You can create dynamic visualization with graphs and charts.
- It enables you to use custom rules to create dynamic forms.
- You can build and customize online forms.
- Wufoo allows you to collect data and payment.
- You can integrate with more than 100 apps and automate workflow.
- Provides 256-bit SSL encryption to secure your data.
8. HubSpot Forms
HubSpot Forms makes it easy to send surveys to your customers so you can understand what they think and feel about your product or service. You can easily add your form onto your website in seconds, or use a standalone form page.
Everyone who fills out your form will be automatically routed into HubSpot CRM, which is free. You can further manage the relationship with that person by setting reminder tasks, calling them, or sending them a personalized email.
HubSpot Forms is included in their free tier for their marketing and advertising.
9. SurveyLegend
SurveyLegend is a platform that allows users to create beautiful, easy to use surveys and includes optimization for mobile devices, like tablets and other smartphones. It’s used by major brands like Samsung, GroupOn, and AirBnB. SurveyLegend’s questionnaires have a more polished feel than many other platforms.
The free version does have some significant limitations, like only allowing three surveys per account. However you can ask unlimited questions and receive unlimited responses to those three surveys. Data export is only available with paid versions – starting at $19/mo.
10. Latana
Latana is the go-to brand tracking solution because of its robust platform. Features include customizable dashboards, brand funnels, characteristic heatmaps, and ad awareness tracking.
Given all of these tools, you get access to the most accurate data. Latana delivers mobile optimized surveys to achieve high conversion rates and capture key customer information. Deep audience segmentation allows you to focus on the audience that means the most to your brand.
Pricing starts at $7,000 per market per year for the base plan, which is a good fit for companies that are new to brand tracking. Their pro and enterprise levels are better options if you want customizable KPIs.
Conclusion: No matter what your chosen field is, or even if you are a student or professional, chances are you have conducted some type of survey as an assignment at some point. Surveys are a helpful way to get direct feedback from the people you wish to reach, and can be quite motivating if done correctly.