Email Marketing is an important part of any digital marketing strategy making it essential to know what are the best email marketing software tools. Gone are the days when you needed to spend thousands of dollars on expensive software that only big agencies or corporations could afford. Today you can find a free email marketing tool that can handle everything from email campaign automation to email list management.
This post features the professional email marketing online tools that can be useful to you.
CleverReach – professional but limited
CleverReach offers a complete, enterprise-grade email marketing service, with functions like marketing automation, forms, and reports. Their Lite plan gives you access to most of their features and allows up to 1,000 emails to a maximum of 250 subscribers every month for free.
What we liked: Their editor is easy to use. We also like their workflow-based automation editor, comprehensive reporting, and handy campaign calendar.
Where they should improve: The free plan is very limited in terms of automations, templates and registration forms. And it’s a shame that not all their templates are responsive.
Who should use the free plan: If your list is small and EU compliance is a big priority for you, CleverReach is the way to go – double opt-ins come as standard, and data is hosted within Europe.
Free Trial: www.cleverreach.com
YMLP – it’s a no from us
This Belgian newsletter provider do have a free plan for up to 1,000 contacts, with a pretty good level of access to different features, but there’s a lot that needs to be improved. For one, both their templates and editor are extremely outdated (ever seen an email that looks like it’s been put together in Microsoft Word? Then you get the picture). The reporting on the free plan is also a little scant – you won’t get data on opens, clicks, or contact activity. And their navigation is a bit clunky. In general, YMLP feels like a bit of a dinosaur compared to the other more modern-looking and feature-rich tools. It’s not one of the free email marketing software we’d recommend.
Free Trial: www.ymlp.com
. Freshworks CRM
Developed by one of today’s leading SaaS providers, Freshworks CRM is a comprehensive sales and marketing tool ideal for businesses of all sizes. It provides three essential modules—customer-for-life cloud, sales cloud, and marketing cloud—which offer powerful features to help you attract more customers, gain high-quality leads, and automate marketing and sales processes.
In addition, Freshworks CRM offers conversion optimization tools to improve your lead generation. Using Freddy AI, the software’s built-in artificial intelligence feature, you can easily find high-quality leads based on each customer’s buying behavior. The software also improves your conversion rates by helping you create personalized email campaigns and communicating with your customers using AI-powered chatbots.
Furthermore, the software offers rich APIs that allow you to integrate your system with third-party business platforms and marketplace applications.
Try out Freshworks CRM with their free trial
VISIT WEBSITE
FREE TRIAL
Wix ShoutOut
Email marketing application Wix ShoutOut is a simple platform built for small businesses. It simplifies the way you build and share email newsletters using its email marketing tools, designer-made templates, and intuitive builder. This allows you to customize the email’s design by changing the color, text fonts, and backgrounds, among others. It also ensures your email campaigns will look good when viewed on any device as they are mobile-ready. Furthermore, it comes with a powerful mailing list management tool that makes it easy to segment your contacts and create targeted email marketing campaigns.
It also has features such as contact integration, social media tools, and stats tracker based on your campaign’s open, view, and click rates. Since it’s a product by Wix, a robust website builder, Wix ShoutOut works best with your website made on the platform. At the same time, you can also subscribe to the product on its own.
You can get to know the features firsthand at no cost and without commitment.
Try out Wix ShoutOut with their free trialVISIT WEBSITEFREE TRIAL
Free plan:
The Wix ShoutOut free plan lets you utilize all of the features the product has to offer. Ideal for small businesses and growing startups, this plan only includes a course of 3 ShoutOuts per month where you can send up to 5,000 emails. This resets every first day of the month.
Paid plans:
Wix ShoutOut has three paid plans that are priced depending on the number of ShoutOuts you need to do monthly as well as the number of contacts you need the platform to support. The Basic plan costs $4.90/month, the Business Essential package is priced at $12.90/month, and the Pro Unlimited plan is available for $44.90/month.
Detailed Wix Shout Out Review
Zoho Campaigns
Email marketing platform Zoho Campaigns is built to create, send, and track email campaigns for small- to medium-sized businesses. It connects with other applications in the Zoho ecosystem, hence, it’s wise to also include this product for your email marketing needs if you’re already using Zoho apps, especially Zoho CRM. It automates email marketing with permission-based access and personalized campaigns.
Aside from its powerful campaign creation tools, Zoho Campaigns also comes with a wide range of features that will allow you to fine-tune your email marketing efforts. For one, it has a recipient activity tracking tool and engagement measurement capability that will help you determine how your customers are interacting with your messages. Furthermore, the platform comes with built-in A/B testing functionalities so you can gauge the efficacy of your campaigns before you even roll them out.
Free plan:
Zoho Campaigns offers a forever free plan that can support 12,000 emails/month for up to 2,000 subscribers. This allows you to use all of the features that the platform has to offer.
Paid plans:
The vendor currently offers two types of plans: the Pay-As-You-Use plan and the monthly subscription package. The former lets you purchase email credits according to the number of emails you expect to send. This costs anywhere between $6 for 250 credits to $750 for 100,000 credits. Meanwhile, the subscription plan is priced according to the number of subscribers you have. Prices for this may range from $5/month for 1 to 500 subscribers to $350/month for 50,001 to 100,000 subscribers.
Detailed Zoho Campaigns Review
Mailify
Mailify provides a 30-day free trial to get to know the platform better and its features. If you need an email marketing platform engineered for mass email campaigns, the bulk email feature is going to positively surprise you.
You can create different types of emails, such as a newsletter, prospection, promotional, or a transactional email, through Mailify editor, which provides a drag-and-drop builder and an HTML editor. There are no limits of contacts to import, once you have our mail list set, it’s up to you to segment it using multi-criteria targeting.
You will be able to automate the emails, according to your leads and customers’ actions, personalizing their experience. Mailify will provide you with solutions based on your business needs. You will have access to valuable data about each email sent as well, including global geotracking, individual behavioral tracking, calculation of the reading time, and others.
Highlighted features:
- Email builder
- Library of royalty-free images
- Unlimited contact imports
- Add dynamic personalized fields
- Advanced multi-criteria targeting
- Automatic removal of duplicates
- A/B testing
- Generate detailed statistics reports
Free plan:
As Mailify offers a 30-day trial, you can opt for the plan that best suits your needs, and try all of its features.
EngageBay
CRM software EngageBay is billed as one of the best solutions, amongst the cohort of new products available in the market. Sales, Marketing, and Service solutions are all integrated into one intuitive dashboard. Aimed at SMBs, this allows users to be on top of all CRM-related business processes all at once in one platform.
Looking deeper into its marketing software, EngageBay provides extensive marketing solutions. Users can design their marketing workflow into the CRM interface without much trouble. The marketing software will then initiate the workflow, and users can choose to either oversee the emailing process or have it automated – email sequences can be set up so that you can focus on more pressing tasks.
EngageBay’s marketing system also generates lead scoring based on customer behavior when they visit your website or check their email – potential leads are then passed onto the sales system to generate the appropriate pitch.
Try out EngageBay with their free trial
VISIT WEBSITE FREE TRIAL
Conclusion
What are the best free email marketing tools? From what I have learned, there are five real ‘heavyweights’ in this space to consider. These are Mailchimp, Drip, Convertkit, Activecampaign and Sendinblue. All of them offer their own set of perks for you to consider; whether it’s the pricing levels or the features available to users.