I’ll show you a few examples of how to build a simple, but extremely powerful, construction email list. Although a construction contractor can start with a crew of 50 people and have the capability to compile a project schedule in two weeks, I think you can break down the job creation process into much more manageable pieces.
This will help to keep things organized as well as save time and money as well as keep projects from being late.
The Warm Email template
This email template can be used If you have received an enquiry from Prospect or you are in discussions with Prospect for a long time.
Hi,
I work as a salesman for the firm() in town (), and noticed an Enquiry proposal (Ref No) in my inbox yesterday evening.
This sparked me to spend a few minutes reviewing your Proposal to gain a better understanding of the services you need.I noticed that our [Firm] collaborates with similar businesses in your industry, such as
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>
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Have a look at the works we have carried out in the last two years.
Website URL / Video…………………………
If you are looking for any other services/ questions? you can reach me @
You can schedule an appointment this week. Here is the link to the calendar: [meeting url].
Thank you,
[Your name here]
If Prospects Visited Your Site Email Template
Send this email if you noticed that prospect visited your website and left. This email will remind them the purpose of visit and might get them interested in your product or service
Hey there,
I checked your inquiry for construction equipment sales.
I am a sales person working with [company Name].
Our company is associated with some of the best construction firms in the town and we can promote your equipment.
I do understand that sales teams everywhere are grappling with conversion success ratios.
Have a look at the services we provide. Click on the video for a demo.
For more details you can reach me @________
Thanks
Follow Up Email after meeting
This email template can be used If you are in the process of converting New Potential lead
Hello [prospect name],
It was a progressive meeting last week.
Looking at the minutes of meeting, I understand that you are looking ahead to know more about the following services
1. Engineering Services
2. Procurement Services
3. Construction services
4. Previous projects
Here is a quick demo of our Product & Services we provide for your upcoming projects.
For any assistance on the services please feel free to ask any questions/ Schedule an appointment (Click here)
You can reach me @_______
Thanks,
<Signature>
New Lead Email Template
This email can be used for New lead who is looking for construction vendors/ Contractors
Hello there [prospect name],
Thanks for checking our website. Are you enquiring for Residential Building construction contractors?
You are on the right track.
I am working with Company [Name] & our company is in this business from the last 25 years.
Check the following [VideoForm] on our current and previous works.
We also provide EPC services right from site survey to handing over of the project to the end user/Prospect.
If you are looking for any other information you can reach me @ or for a one on one detailed discussion you can schedule an appointment.
Click here for scheduling.
Thanks,
<Signature>
TEMPLATE NAME: Cold email template
MAIL SUBJECT: quick request
Hi [prospect name],
People like you are super busy, so I’ll keep this short.
I work with companies like [business name] to help them [insert the main benefit e.g. get more signups]. What our clients most like about us is this: [main selling point eg. all leads on our platform have been qualified during the last 6 months, so the response rates are 2-3x the industry average].
I’d love to give you or a colleague a 20-minute demo. Would next Tuesday or Wednesday work for you?
Warm regards,
[Name]
The Deal Closing Sales Email Template
This email can be used when you have convinced customer and it is just a formal negotiation to close the deal.
Hello there [prospect name],
The prices for the following services have come down and here is our negotiated offer for the construction services at your project () location.
We haven’t been able to communicate for a couple of weeks, which usually means one of two things:
1. Either this isn’t a priority for you and your company right now, or
2. You’ve been very busy, and we should keep attempting to contact you.
If you select option one, I will not waste any more of your time.
If you do choose option two, do you have time to talk tomorrow (date/ time)? We can close the deal
Thank you very much.
<Signature>
Personalize Your Email Subject Lines
Address your subscribers directly in your email subject lines where applicable. One of the most interesting findings is that the use of both first and last names has a positive impact on email open rates. Construction email examples in this category are:
{First_Name}, thanks for the invitation to bid {Project_Name}. Attached is our proposal.
Or
{First_Name}, give us a chance to bid your next construction project
Mailchimp research showed that using only a first name was particularly effective when addressing someone in the government but had a negative effect for the legal industry. Give this type of email subject for project proposal a try and see how it can improve your open rates.
TEMPLATE NAME: Follow up
MAIL SUBJECT: Follow up to our meeting
Hi [prospect name],
Thank you for taking the time to explore a potential partnership today! It felt like our product could help solve some of the issues that you are having within your company, especially in these areas
- [Feature #1] Will allow you to [accomplish X goal]
- [Feature #2] Will help you [with Y challenge]
- [Feature #3] Will mitigate [Z issue]
I’m also attaching a few resources for you to gain a better understanding how we can help you.
I understand that now you will discuss and agree internally on the next step. Please let me know if you have any questions or if there is any way that I can help. If not, I’ll talk to you on [date and time].
Best,
[Name]
Cut to the Chase
Be specific. Again, construction professionals are cut and dry folk. Tell it like is. Be specific. Say what you do and be sure you can do what you say. Provide support for your subject line in the body of the email. When it comes to construction emails, a good email subject line for business proposal is short, to the point, and informative. Here are some construction email examples of email subject lines for sales:
We Build Anything from Bridges to Bookstores
VS
Specialists in Concrete, Gypsum Floor Underlayments and Leveling
OR
Specialists in Concrete. We Can Build Bridges and Bookstores. (even better!)
And don’t forget to add a call to action in the body of the email!
TEMPLATE NAME: Materials after contact
MAIL SUBJECT: Materials after our conversation
Hi [prospect name],
I really enjoyed our conversation earlier today and especially liked learning about your unique role. I understand you are facing challenges with [issues discussed] and the impact they are having on you.
As promised, I have attached the resources and materials that can help you better understand how we can help you tackle these issues and create the change you are looking for.
Please let me know if you have any questions. Otherwise, I look forward to talking with you again on [date and time].
Best,
[Name]
State the Facts (Construction Email Examples)
What is a professional subject line for an email? Construction professionals are looking for concrete — no pun intended — facts and figures. Not generalizations like “the best” or “must have”. Use numbers. Grab subscribers’ attention with some metrics, then offer supporting content in your body email. Here goes:
Stay on schedule. On budget. On scope.
VS
XYZ Rated in the Top 10 General Contractors by ENR
Conclusion on Construction Email Examples
A single word in your email subject lines can determine whether your readers will open your emails. To a large extent, the content of your message determines which words you use. However, it helps to run your subject by the criteria in this article before you hit the Send button. You can also use an email subject line builder or grader such as NetAtlantic’s tool to improve your open rates. Also try A/B testing to see which subject lines your subscribers prefer. Most mail platforms provide open and click-through rates for emails. Construction CRM tools like iDeal do too. Keep track of those metrics to see what works and what does not. But, most of all, be mindful of your audience and use your words wisely!
Conclusion
The right subscription emails sent to the right people at the right time can help you grow your construction business. To use email marketing effectively, there are a few things that you need to take into account. You can start off with this templates,