Life insurance is a one-of-a-kind business. Its domain name is lifeinsurance.com which means that all of the attention goes to it. What can be done by a mere writer to grab people’s attention? It might seem difficult, but the task is much easier if you create a targeted email newsletter for your newest or about-to-expire courses or offers instead of sending mass emails. A well-written email can make all the difference between a prospect buying your product or service. If you’re like most people, you like to look at an email and think, “This person really knows what they’re talking about.” However, with all the clutter online it is very hard to write an email that stands out from the crowd.
Why Use Insurance Sales Email Templates?
When it comes to prospecting, email is one of the best ways to connect with customers.
Recently, I found that 80% of clients leave an insurance agent due to lack of communication.
That’s why I’ve put together some of the best email templates for your benefit. Life insurance sales templates are used to make selling life insurances more efficient.
The insurance sales email template saves time. You can create a template in minutes and then use it repeatedly with little to no hassle or input from you. They’ll look great on your prospects’ inboxes. Put some thought into the subject line for maximum impact!
Best Subject Lines for Insurance Emails
- Insurance is cheaper than you think
- Getting the best life insurance to protect your family
- Are you as healthy as you think?
- Are you ready for retirement?
No-nonsense, simple subject lines
Being clear and concise in subject lines is always an asset. Subject lines are the first point of contact with your customer, so they need to be perfect. Here is an example:
“Are you still interested in our services?”
This subject line should get their attention and make them want to read more. It can also show that you’re following up on something which is already discussed.
Email Subject Lines with Numbers
If you incorporate numbers into your email subject line, it attracts attention.
Our brains are quickly drawn to digits. What’s the point of this? Well, recipients are more likely to open emails that have numbers in them.
In fact, according to a study reported by The Economist, out of 1000 messages sent, only 53% were opened with a response rate of 26%.
“Happy Sales #45987”
5 Life Insurance Sales Email Templates
1) Customer Requested a Quote
Hi John,
I hope you’re doing well. I wanted to follow up about the quote for X Company that we talked about last week.I’m going on vacation next month, so please don’t hesitate to call me or email me if there’s anything urgent.
Otherwise, just let me know when it would be a good time for us to talk.
I’ll give you my availability dates over the coming weeks in this email.
My contact information is mentioned below:
Best regards,
John Smith CEO & Founder
Website:
Email:
Phone number(s)
2) Encouraging Future Purchases (Gratitude to Customer)
Dear valued client,
As the proud owner of Life Insurance Company XYZ, I would like to take this opportunity to thank you.
As a token of my gratitude, I’ve given you a $500 coupon that can be used when making any future purchases with us.
Please reach out if you have any questions about how it may apply to your account or how best to use it.
Best Regards
<Signature>
3) Relationship Building (Policy Update Announcement)
Hi John,
Good news, we have an update for all our policyholders.
As of April 26, 2021, our insurance policies have been revised.
It is updated with the following changes: We’ve added additional coverage for New York City residents in disaster zones.
If you reside in a disaster zone, please contact us.
We are ready to answer any questions regarding the policy status or other needs.
Best Regards
<Signature>
4) Building Rapport with a New Client
Welcome, John!
We’re glad to have you on board. Here are some guidelines for getting started:– Get a handle on your policy’s details by reviewing the coverage options online. It is available in our customer portal or contact us at 1 800 123456 if you need help with anything.
– I’ll be sure to stay in touch as we get more acquainted. I will let you know about any changes along the way that might affect how insurance products work.
Please give me a call anytime if you have any queries regarding the life insurance plans.
Thanks
<Signature>
Alternative Version
Hi Jane, I hope you’re settling in your new place and the kids are adjusting well to their new schools.
I wanted to give you a call today about our insurance options.
Our goal is always to work with clients like yourself because we know how important it is for families just starting in life. That’s why our life insurance plans include:
– A personal claims representative who will handle any issues that arise – 24/hour customer service coverage
– A free comprehensive review every three years (to make sure things haven’t changed).
– And discounts on home and auto policies as soon as they’re eligible.This is to ensure there won’t be any surprises when rates change.
Please give me a call if you have any queries regarding the life insurance plans.
Thanks
<Signature>
5) Insurance Policy up for Renewal
Hey John!
It’s time to renew your life insurance. What better day than a cold winter evening? Get started by filling out the applications before deadlines roll around next week.
We’ll take care of everything for you once we know what type of coverage best suits your needs.
Our options include the Term-life death benefit option or whole life policy rider.
The latter guarantees cash value accumulation over time until it reaches its ultimate goal. You can’t beat these benefits nor the prices!
Give me a call if you have queries about how this could work for you.
Like always, give feedback on anything I’ve written here too by replying below 🙂
Thanks
<Signature>
Simpler & Shorter Alternative for Insurance Renewal Email
Hey Jane!
I hope all is well. I wanted to check and see if you reviewed our policy renewal information for life insurance?
If not, please let me know! As always, thank you so much for your time, and we look forward to hearing from you soon.
Regards
<Signature>
The benefits of cross-selling insurance
Imagine buying a new car but having to go to a tire store for the tires, an engine store for the engine, a body shop for the body, and then hiring someone to assemble it. Not a very practical approach.
Cross-selling makes it easy (and less costly) for you to connect with current clients, round out accounts and increase revenue per client. Cross-selling also increases your chances of retaining existing clients and allows you to check-in with them. Read why checking-in is vital to seeing the best results when cross-selling insurance.
So, what’s the best way to get your cross-selling message out to clients?
Download all 4 cross-sell email templates
Enter your powerful super weapon: email. (Not confident in your email marketing? Check out our blog on Three email tips for successful insurance marketing.)
According to Mailchimp, the average open rate for emails in the insurance industry is 21.36%. Need more proof? A recent customer of ours ran a cross-sell campaign with impressive results that included 78 responses within 24 hours and generated 65 quotes—leading to $42,000 bound!https://www.youtube.com/embed/ob6wRorTExk?rel=0&modestbranding=1&controls=1&showinfo=1&fs=1&wmode=transparent&start=1618
Watch the video recording of the agent speaking about his success and how he was able to accomplish all this through Rocket Referrals.
With that, we’ve created three scenarios and four email templates for you to use when cross-selling insurance that, if done right, can cover most of your book of business.
Home/no auto or auto/no home insurance cross-sell email templates
Home/no auto insurance cross-sell email template
Auto/no home insurance cross-sell email template
Whether your client has home insurance and no auto insurance, or auto insurance and no home insurance, the concept and the templates are similar. The key is timing.
- Send your first email three months after a client has purchased their home or auto policy. The next email should come 35 days before their home or auto policy renews.
- Use a descriptive and benefit-driven subject line like “Bundling insurance saves money (and time),” or “Make sure your home is covered for winter.”
- Highlight the advantages of bundling, like saving time and money and not having to juggle multiple carriers and policies.
- Provide a clear call to action (CTA) like, “Call or email today”, “Let’s grab a coffee and discuss options” or include a unique URL where clients can get more information or schedule an appointment.
- End your email with messaging that emphasizes your relationship and ask how you can help. Make it human and forget the hard sell.
No umbrella insurance cross-sell email template
Unlike auto or home, most clients might not know about umbrella insurance. This is where you come in, educate and be the hero.
- Include a link to an article explaining what umbrella insurance is, or better yet, link to a blog post you’ve written on umbrella insurance explaining its benefits. You can easily do this using Rocket Connect.
- Time your email wisely: three months after the purchase of a client’s home or auto policy, then 35 days prior to renewal.
- Use a descriptive and educational subject line that relates to umbrella insurance like, “What your home and auto policies may not cover” or “What Umbrella Insurance is and why you might need it.”
- End your email with a clear call to action (CTA) like, “Call today” or “Email here,” or include a unique URL for clients to visit for more information. Here’s an article on the psychology behind these and why they’re so effective.
- Sign off with a friendly, helpful message and remember, don’t hard sell.
Conclsuion
Life insurance often gets a bad rap. The “I’m too young to worry about it” crowd roll their eyes, while others may feel it’s not necessary for them. But think about this: What would happen to your family if something unexpected were to happen? Who would make sure they had the financial resources they needed to move forward? Is that even an option without life insurance? As important as life insurance is, that doesn’t mean you have to be boring or stodgy in the ways you market it.