On-page SEO is a huge part of organic search optimization. Hiring a professional or doing it yourself can be a daunting task, which is why a good on-page SEO tools free is a major time saver. If you’re not familiar with some of these on-page SEO tools free, I recommend you bookmark this page and read through them slowly, trying out some of them on your site today.
Beneath the obvious elephant in the room that are these on page seo tools lurk some less visible, but no less significant gentle pachyderms. These are all tools which, where necessary, check the on-page SEO of your website – definitely worth knowing about. Say for example you use one of the first tools beneath this sentence – I bet you wouldn’t know how to use it unless you kept reading, right?
Woorank
Best onpage seo checker
TODAY’S BEST DEALSVISIT SITE
REASONS TO BUY
+Comprehensive range of issues explored+Free tier offers many features+Good onpage SEO starter
Woorank offers an excellent onpage SEO checker, and while it offers both a paid-for and free version, the free version actually covers a lot of important bases that it’s worth taking care of.
To use Woorank, simply enter your website or webpage URL in the provided search box, and Woorank will begin processing. For the onpage SEO, Woorank looks at issues such as title length, meta-description, and headings. It also analyses keywords on the page, alt tags for images, and how your links are set up.
An indexing section looks at other issues, such as how your domain resolves – traditionally, search engines would treat www.domain.com and domain.com as separate entities, so it’s good to see that covered here. Additionally, Woorank also checks that you have a robots.txt file and whether your sitemaps are both present and valid.
Other checks include structured data, trust indicators, asset use for performance, as well as estimators for links and traffic. There is a tool for directly crawling your site for issues, as well as a keyword research tool, but these are only available for subscribers.
Overall Woorank provides a comprehensive range of information important for onpage SEO, including issues that could be easily overlooked, and the free version offers a great way to get started with this.
SEOCrawler
SEOCrawler is one of the industries leading on-page tools and is trusted by over 5,000 businesses to help them optimize for their chosen keywords.
Their Site Auditor tool allows you to analyze your page with just a single click, showing you the page speed, duplicate tags, duplicate content, keyword optimization and broken links. Work that would have taken you hours of manual work now only takes a few seconds.
That’s the true value of a tool like SEOCrawler – you can automate a process that would have otherwise taken hours of manual work. You save yourself time, and therefore you save yourself money each month.
The Site Auditor will essentially give you a checklist of improvements that you can make to each page on your website; it’s like having your in-house SEO consultant. Once you do make those changes, you can track the results in their Rank Tracker, to see how the rankings for your main keywords change over the coming days and weeks.
SurferSEO
SurferSEO offers a full-service solution for all the major on-page SEO tasks. It has features to help optimize content for SEO, from blogs to full-length articles. Its bread and butter is the keyword surfing tool, which is a Chrome extension that shows find search data for keyword searches you perform.
If you use the tool itself, you can use it to perform mass-keyword research, analyze SERPs, or perform an SEO audit on your website. It has several different pricing plan tiers, so you can pick a plan that works for your needs and budget.
Features:
- Keyword surfer
- Keyword research
- SEO audit
- Content editor
- SERP analyzer
Pricing:
- Low = $29 per month for the Hobby plan
- High = $650 per month for the Business+ plan
- Enterprise plans are available
Ahrefs’ Keyword Explorer
I’ve already explained why keywords are critical to any SEO campaign, they give you a target to aim for, and they allow you to optimize your on-page SEO for that goal. But keyword research can be incredibly frustrating, especially if you only have the Google AdWords tool.
That’s why tools like Ahrefs’ Keyword Explorer have come to the market. It allows you to find new keywords for you to target, it shows you all of the backlink data for the ranking pages, and it even gives you a single score so you can easily compare keywords.
But the magic of the Ahrefs’ KW tool is in the way that you can find new keywords. Most KW tools work by requiring you first to submit a list of seed keywords which the tool will use to find similar phrases that you could rank for.
However, Ahrefs’ has this and much more. Most importantly, they allow you to find keywords that your competitors or other websites rank for. So, you can input a domain rather than a seed keyword and see a report of different keywords that they rank for.
This is ideal if your website or business covers a range of topics or services. They also have another great option which is to see similar keywords that existing pages rank for. With this, you submit a single seed keyword and can see other keywords that the ranking pages also rank for.
PageOptimizer Pro
PageOptimizer Pro is a very simple but one of the most useful site audit tools you can use for on-page optimizations. It has two different methods, their Chrome extension and dashboard.
With the extension, you log into your CMS or have your content in a Google Doc. You can then run the extension tool to have it analyze the page. It will show you recommendations to better optimize it, which you can then quickly and easily implement.
The dashboard works by entering your website domain, target page and keyword and let it run. You can add competitors to compare their page(s) to yours, and get much more in-depth recommendations and insights.
Features:
- Keyword recommendations, including variants
- LSI terms
- Word count ranges
- Header tag optimization
- Schema markup placement
Pricing:
- Low = $20 per month for the Basic plan
- High = $39 per month for the Unlimited plan
Copyscape
If you’re ordering content from a writer or a content creation company, then it’s critical that you use a tool like Copyscape to check if that content is unique. Nowadays you can’t get away with publishing duplicate content; Google cracked down on that game a long time ago.
Instead, you need to ensure that your writers are creating truly unique content that hasn’t been copied from another source. Copyscape allows you to copy and paste your content into their system and it will check it against all of their records to see if it’s unique.
Website Auditor
Website Auditor is a tool by Link Assistant specifically made for on-page optimization. You can use it to perform a complete on-page audit, and then use their SEO guides and resources to learn how to improve your page.
For agencies, it is also one of the best white label SEO tools as you can run regular reports for your clients. It will allow you to run quick audits on the websites of clients or prospects so you can give them valuable insights.
Features:
- Website structure analysis
- HTML coding and page structure analysis
- Page loading diagnosis
- Broken link checker
- Website link structure
Pricing:
- Low = $124 per year for the Professional plan
- High = $299 per year for the Enterprise plan
Screaming Frog SEO Spider
Screaming Frog is one of the oldest and most important SEO tools that our industry has ever seen. This innovative little tool is a crawler that will through all of your URL’s and fetch onsite elements so that you can analyze them.
This allows you to find broken links, ensure redirects were properly created, analyze your page titles, generate XML sitemaps and even discover duplicate content. It’s one of the most powerful on-page SEO tools simply because it has so many features and the amount of data that it can give you is mind-blowing.
Clearscope
Clearscope is a more specialized tool that focuses on content. It uses artificial intelligence to give better insights and recommendations for optimizing your page’s content. Its stated goal is to help you write better quality, more relevant content for your website’s target keywords.
It starts with their keyword research tools you can use to find suggestions based on you or your competitors’ content. From there, it will help you write new content or better optimize existing pages.
Features:
- SEO audit
- Keyword suggestions
- SERP rank tracking
- Custom reports
Pricing:
- Low = $350 per month for their Pro plan
- High = Agency and Enterprise plans based on negotiation
Google Search Console
Best site audit tool
TODAY’S BEST DEALSVISIT SITE
REASONS TO BUY
+Free tool+Direct from Google+Useful range of tools
REASONS TO AVOID
-Limitations
Formerly known as Webmaster Tools, the Google Search Console is a great way to get automated feedback from Google on any particular issues your website might be experiencing. From a general overview you can drill down to potential issues with website performance, and there’s a feature to inspect individual URLs for problems.
The Coverage section is where you can look for specific errors and issues with your website, such as pages that are not being crawled or are otherwise blocked by your robots.txt, as well as issues with redirects, 404 error pages, and duplicate content. This section also provides the ability to submit a URL for a sitemap, and even make submission requests where individual URLs may have been removed by Google.
Google Search Console also lets you examine performance according to the device type used to connect to your website, specifically desktop or mobile, which should be a particular concern as Google favors content that is mobile-friendly rather than just being set-up for desktop users. There’s a special Mobile Usability link to help alert you to any issues you may need to address.
On top of all this there are additional tools for exploring your website’s link profile, both external and internal, as well as keywords users are actually finding your website with. There’s also an alert for security issues that have been detected, such as a hacked plugin that your CMS is using.
Overall, Google Search Console is a generous attempt by Google to help webmasters and website owners get to grip with the basics of their website and any SEO problems Google has detected. However, as a free tool it does have limitations by comparison to paid-for tools which will attempt to provide a more detailed analysis, for a price.
Conclusion:
On-page SEO is a set of various techniques and methods that allow website owners and bloggers to optimize their sites for better search engine ranking. Nowadays, with the growth of new content distribution channels and social networks, on-page SEO has become even more important as it has become really hard to rank by the quality (or authority) of your content alone.