Many companies offer different kinds of rank checkers. It’s nearly impossible to choose between their many tools. What does “online” or “offline” matter? How do you use rank tracker? And most importantly how do you use the free ones?
Do you ever wonder who is tracking your rankings? In today’s post, I’ll review some of the most popular rank checking tools and rank tracker free online options available to help you with your search engine rankings.
Semrush
Best for Small and medium businesses, guest blogging and analyzing strategies of competitors. Also great for technical SEO audits.
Price: 7 Day Free Trial, $99.95 Pro Plan, $199.95 Guru Plan, $399.95 Business Plan.
Semrush has been leading the charge on rank checking tools ever since its inception. It allows users to evaluate both the competitor as well as their content. It gives its users the best-performing pages, content, and keywords by using robust metrics.
Semrush has proven to be a salvation to many e-commerce stores and website owners in understanding the SEO strategies of their competitors. It is the best tool out there for small and medium-sized enterprises.
Features
- Organic Research
- Product Listing ADS
- Traffic Analytics
- Advertising Research
Cons
- Expensive for advanced features.
- Reporting of inaccurate data regarding backlinks and advertisements.
Verdict: Overall, Semrush is best for small and medium-sized businesses, and can effortlessly help the users in creating guest blogging strategies and competitor analysis.
It also works just fine in conducting thorough keyword research in efforts to make your content rank higher. For amateurs, this tool can prove to be a little complicated.
Ahrefs
Best position tracking tool
TODAY’S BEST DEALSVISIT SITE
REASONS TO BUY
+Comprehensive tools+Competitor analysis+Aggressive campaigns
Ahrefs is very much focused on link building, but also includes a rank checker on the platform in order to ensure that you know which keywords and pages to build links for in order to help improve those rankings.
The result is that the rank checker includes position, traffic estimates, and listings features you might have such as sitelinks and featured listing. There’s also an opportunity to check individual keyword progress over time, as well as a value for keyword difficulty.
The last part is very much at the heart of the Ahrefs ranking checker, in that it doesn’t just seek to show what rankings you have, but encourage you to more aggressively claim more. This is underlined not just by the keyword difficulty score but also by a chart that shows both your current positions plus additional space in the ranking results that you can aim to compete better for.
As with SEMrush, you can run analysis of competitor SEO, keywords, and rankings, but Ahrefs makes it more of a normative part of your campaign management.
This means that the Ahrefs rank checker is perhaps a more ideal tool for those looking to more aggressively target keyword rankings rather than simply observe current positions, as part of a general SEO and marketing strategy.
RANKWATCH
RanksWatch is a cloud-based software developed to be more than just a rank tracker. Unfortunately, some of the features are limited—the free tools are quite expensive, but to get the full benefit of RankWatch, you’ll have to purchase one of their plans. They have Medium, Large, or Extra Large, ranging from $29 to $449 per month (there’s also a custom plan, where you get to choose how many keywords you want to track: prices start at $58 but can be as high as $5987 per month).
The free tools include a website analyzer, mobile-friendly test, and Google algorithm updates. Limited tools (which require a package, although a free 14-day trial is offered) allow for SEO management, white label solutions, a keyword archive, local rank tracking, email notifications, the ability to compare your results with competitors’, integration with Google Webmaster, a backlink analysis, and keyword suggestions.
Despite its many strengths as an affordable keyword ranking tool (being competitively priced compared to the other paid tools we’ve mentioned), RankWatch only appears as number 14 on our list for two crucial reasons. Its keyword research tool lacks the power you would expect, and its backlink checker doesn’t yield appropriate results on a consistent basis.
Moz Pro
Best rank checker
TODAY’S BEST DEALSVISIT SITE
REASONS TO BUY
+Accessible interface+Comprehensive toolkit+Advanced tools option
Moz is another established SEO platform, that provides a range of different toolkits such as site audits, keyword research, backlink analysis, and of course a rank checker.
The rank checker itself, like the others featured here, offers a graphical user interface that should be reasonably familiar to anyone who uses Google Analytics, which makes it easy to use, and like the others here it shows data according to ranking tables or charts to show movement over time, as well as general summaries of changes.
By itself it covers all the important information but doesn’t really add too much extra in terms of bells and whistles, making it one of the simpler but best rank checkers for general use. In that regard, some users will find that it just does exactly what they need without it getting too complicated, while others may find it a little limiting by comparison to SEMrush and Ahrefs.
What Moz does, though, is pack a secret punch by also being able to offers stats tracking from STAT, which is a far more detailed and advanced rank checker. This allows for tracking of millions of keywords, as well as changes through the day and by geolocations.
STAT itself is a very advanced tool that offers something extra, but most users will probably find it offers more than they need and that the Moz Pro rank checker is all that they require. However, the option is there if they need to use it.
AccuRanker
Best for Large enterprise businesses with money to spare for keyword tracking.
Price: 14 Days Free Trial, $49/mo for 500 keywords, $2499/mo for 100,000 keywords.
AccuRanker is a phenomenal tool that allows you to track positions for up to 100,000 keywords. Thanks to the integration of tools like google search console and google analytics, as the users can hope to receive comprehensive and insightful data for every keyword.
The icing on the cake is the fact that AccuRanker allows you to compare keyword rankings to your top 10 competitors. Your rankings are updated on a daily basis, thus the data you get is always fresh. Moreover, AccuRanker doesn’t limit the number of domains the users would like to track.
Features
- Daily Rank Checks
- Google Search Console and Google Analytics Integration
- Unlimited Domains
- Unlimited Users
- User-Friendly Interface
Cons
- Limited Keyword Tracking
- Price
Verdict: AccuRanker’s best feature is its user-friendly interface, thereby allowing data to be presented in a comprehensive and visually appealing way.
However, AccuRanker specializes in rank checking only and ends up costing the same as other more all-inclusive rank checking tools in the market. If you are looking for an all-in-one SEO solution, then AccuRanker is not the tool for you.
RANKSCANNER
Another cloud-based search engine results page tracking tool, RankScanner is packed with a host of useful tools. This tool will analyze your SEO performance automatically (once you’ve set up a package) once you’ve let the tool know which keywords you want it to rank and will provide you with algorithms containing suggestions for new keywords you should start integrating into your site.
RankScanner will also notify you of changes to your ranking status, and should your site’s rating drop you’ll be given specific suggestions for improvements. RankScanner also promises 100% accuracy for all their keyword tracking, and pledge to immediately run a second scan at no extra cost should they suspect any errors with their report.
The number of keywords you can ask RanksScanner to track for you differs from package to package, as do the number of Buzz mentions offered and regularity of reports. The Basic Package, geared for start-ups and blogs, is free of charge and (of course) the most limited option available, but their most popular option is the Silver Package (at about $10 a month). RankScanner also offers a Gold Package for advanced users at $32.50 a month, and a Platinum Package for enterprise users at $55 per month.
Conclusion:
Rank Checkers or Rank Trackers are software that allow you to automatically monitor the ranking of your website in search engine. The most popular ones are Google Website Ranking, SEOMoz Rank, SERPWatcher etc. All these tools will help you track rankings for different keywords without any limitations.