To rank a website on a search engine is a difficult task. Which is even more difficult for marketers who run multiple websites on daily basis. There are plenty of things to handle before your website can get on top.
Your main aim is to increase number of visitors and do what you need to do with them after they reach your site. It’s no longer an easy task these days to get visitors. You don’t know what to do with them when they reach your site, which brings you into the race of best seo tools online and small SEO tools online.
Google Search Console
Google Search Console is where you can gain insights into your site’s organic performance, and any reported issues such as notifications of manual action penalties. Every SEO concerned with ranking well on Google should be familiar with it.
What it can do:
You can get a full rundown on the tool in our definitive guide to Google Search Console, but as a quick summary, here are some of its main uses:
- Understanding your site’s SEO performance in terms of clicks, impressions, CTR, and average positions on an individual keyword level – ultimately helping you plan a growth strategy;
- Inspecting URLs to identify crawling and indexing issues that could prevent it from showing on the SERPs;
- Finding coverage errors and the cause of these (404 errors, crawl issues, pages blocked by robots.txt and more);
- Submitting a sitemap;
- Finding manual actions and security issues;
- Gaining insights into the backlinks and internal links that Google knows about;
- Request the indexation of a URL;
- Informing Google of a domain name change.
We love it because:
It is the best place to see the exact issues that Google sees when it crawls and indexes your site.
On a page-by-page level, you are able to test a URL to understand exactly how Googlebot interprets it, including the user-declared and Google-selected canonical, the date it was last crawled, and much more.
It is the first place you should go to diagnose any issues regarding the way your site appears on the SERPs.
Google Analytics
If you’re not yet using Google Analytics, I recommend you start as soon as possible. There is no other data source that provides high-quality and detailed information like Google Analytics. In a Google-dominated era, it’s what we have to work with. Most of the other data tools simply piggyback on Google’s data using the API.
Assessment
You can’t ignore Google Analytics. Virtually all the actionable and important data about site visitors, traffic, etc., comes from this critical source.
Google PageSpeed Insights
Site speed is not only a ranking factor, but it also impacts the user experience (UX) of your site. Slow pages can prevent conversions and damage rankings, so Google’s free PageSpeed Insights tool is a great way to keep on top of this.
What it can do:
You can use the Google PageSpeed Insights tool to understand your site’s PageSpeed score and learn how to improve it by fixing highlighted issues.
Even if you are not overly technical, you will be able to see the main areas that are affecting the speed of your site, such as image load time or server issues, as well as the areas that are performing well.
We love it because:
It gives you clear suggestions for improvements to your site, and also indicates how much time can be saved by making them – it’s a great way to fine-tune your website’s performance.
Google PageSpeed Insights
Site speed is not only a ranking factor, but it also impacts the user experience (UX) of your site. Slow pages can prevent conversions and damage rankings, so Google’s free PageSpeed Insights tool is a great way to keep on top of this.
What it can do:
You can use the Google PageSpeed Insights tool to understand your site’s PageSpeed score and learn how to improve it by fixing highlighted issues.
Even if you are not overly technical, you will be able to see the main areas that are affecting the speed of your site, such as image load time or server issues, as well as the areas that are performing well.
We love it because:
It gives you clear suggestions for improvements to your site, and also indicates how much time can be saved by making them – it’s a great way to fine-tune your website’s performance.
Ubersuggest
Ubersugest is an all-in-one SEO tool designed to help you win the game of SEO. A big part of SEO success is knowing what you’re doing, what your competitors are doing, and how to adjust your strategy to take advantage of holes in the market.
Getting started with Ubersugest is as simple as typing a domain or keyword into the search bar.
For the sake of this post, I want to focus on the keyword search capabilities of Ubersuggest. It’s a great alternative to the Google Keyword Planner tool, which has lost some of its luster over the years.
After running a search for your primary keyword, here’s how you can use Ubersuggest to uncover related keywords to include in your content.
Bing Webmaster Tools
Bing has a market share of 25% in the US, which makes it far too big an opportunity to ignore by focusing on Google alone. Bing Webmaster Tools exists to help you manage your site’s appearance on the search engine.
What it can do:
You can get a whole host of insights into your site on Bing Webmaster Tools, including a summary of how well your site is performing and the areas on which you need to focus to improve. It helps you understand how users are finding your site to allow you to prioritize improvements, diagnose site issues and receive alerts and notifications from Bing.
There is a chance your competitors are turning blind eyes to Bing, so you might be able to use this to your advantage.
We love it because:
Bing Webmaster Tools actually gives you more insights into your site’s performance than Google Search Console.
It offers an SEO analysis tool (namely, SEO Analyzer) that gives best practice recommendations, which even bypasses your robots.txt file to allow you to check pages you aren’t yet ready to index.
SEMrush
SEMrush is the comprehensive SEO toolkit that, amongst many other things, allows you to keep on top of all technical matters related to the optimization of your site.
What it can do:
While there are a number of different pricing plans to choose from, a free subscription provides a range of opportunities:
- You can perform up to 10 searches a day in our Domain Analytics and Keyword Analytics databases;
- You can use the Keyword Magic tool (without saving searches);
- You can create and manage a single project (each project includes 12 individual tools);
- You can crawl up to 100 pages of your site with the Site Audit tool to find issues and opportunities (if you have a registered SEMrush account; a limited crawl of 25 pages is available without an account and can be done here);
- You can track the positions of up to 10 keywords in the Position Tracking tool;
- You are given a total of 10 SEO Idea units per month.
Find out more about what you can do with a free subscription here, including checking for up to 130 technical and SEO issues on your site within minutes.
We love it because:
From keyword research through to technical SEO auditing, reporting, and competitive research, SEMrush’s free subscription offers a wealth of features that will make your life easier. It will even give you access to free extensions like SEOquake and glimpses of paid add-on features like the Growth Quadrant for competitive landscape analysis.
MozBar
Knowledge is the name of the game with the MozBar. When you think about it, SEO has a lot to do with knowing the right stuff. The MozBar helps you discover the right stuff at a glance.
The MozBar button sits right up in your browser toolbar — the place where all the action is going on. Click on the MozBar, and you generate an instant report on the website you’re visiting.
You can position the MozBar at the top, side, or bottom of your browsing window at all times.
Assessment
The MozBar’s true power is available to those who subscribe, and it’s a service worth the money. If you’re still in startup-cash-strapped phase, though, the folks at Moz are kind enough to provide this robust version of their tool at no cost.
More Information
- Guide to Mozbar
- It is available for Firefox and Chrome, Windows or Mac.
- Download it here.
Screaming Frog SEO Spider
Screaming Frog SEO Spider allows you to crawl up to 500 URLs with a free account, which allows for a good level of insight into technical issues.
What it can do:
Unlike many other crawlers, Screaming Frog is a desktop-based tool for analyzing and auditing technical SEO issues. From finding broken links and auditing redirects to analyzing meta data and discovering duplicate content, this powerful tool can be used for sites large and small.
We love it because:
Screaming Frog makes it easy to export your findings to a spreadsheet to be used for informing SEO recommendations, so the range of possible analyses can make for useful strategic insights in the long-term.
Sloth
Sloth helps you use Cloudflare Workers, along with their extensive network of global data centers, to set 301 and 302 redirects, implement hreflang, conduct A/B testing, modify your robots.txt file, and even collect log files.
What it can do:
When working at enterprise level, it is not uncommon to encounter roadblocks when trying to implement solutions to fairly common SEO tasks, such as redirects to hreflang tags.
Sloth lets you use Cloudflare Workers to execute JavaScript on the side without impacting the underlying infrastructure, which means you are able to clear any obstacles to get your tasks done.
We love it because:
This free tool puts you back in control of many essential SEO tasks, so you don’t need to rely on developers or find workarounds to restrictions imposed by a CMS or a server.
Conclusion:
Everyone wants to learn about free SEO tools online. Now, when it comes to using these best free seo tools online you have one objective: maximizing your ROI. I’ll give you an insider tip – Buying tools could never bring the same benefits as professional SEO services that do this for a living could.