Seo is no longer an optional extra for small business in Australia, but a necessity if you wish to compete online. With so many services competing for your hard earned dollar, you need to be able to stand out. You can’t afford to throw money at the issue of local search rankings. We are experts in local search rankings, and know how these work within Australian conditions. It doesn’t matter if you are in Brisbane or the Gold Coast, Adelaide or Perth. Our Seo company will work with your web Design Company or Internet Marketing Agency wherever they are located across the country. We all know that local search is particularly important for businesses like restaurants, cafes, mechanics, plumbers and electricians who tend to rely on walk.
Here are some tips that you will need to consider.
How Much Should You Spend on SEO in Australia?
The amount that you invest into SEO services will depend on a myriad of different factors. Here are a few of the most common factors that will influence the cost of SEO in Australia:
• The Type of Business That You Operate
• The Competition of the Industry That You Operate in
• The Size of Your Target Market
• The Number of Areas That You Service or Operate in
• SEO Work That Has Been Completed in the Past
• The Amount of New Content That Is Required
• The Number of Pages That Need to Be Created
When it comes to SEO prices, there is no magic number that you should be paying to get results. Some businesses may invest less than $1,500 per month and see outstanding results, while others may need to spend significantly more to impact their industry.
SEO Agency pricing will vary depending on their credentials, experience, and the quality of service that they can deliver. SEO agencies with a proven track record of success will generally charge more than small companies with limited experience and credentials.
What is the Average Cost of SEO in Australia?
The average cost of Australia can range from $1,400 per month to $10,000+ per month based on the client’s individual needs. Most SEO projects will operate on a retainer basis whereby an SEO agency will deliver ongoing optimisation services to a website each month in technical updates, link building, content updates, content marketing.
One-off SEO projects can cost anywhere from $3,500 – $10,000+ depending on the number of pages and target keywords that a website is looking to target. A website setup or a foundational SEO package is designed to put the infrastructure in place to help a website rank. A foundational SEO package is designed to focus on the On-Page and Technical aspects of SEO. An ongoing SEO campaign will focus on SEO’s four key areas of SEO, including On-Page, Technical, Link Building, and Content Marketing. It is important to remember that good SEO results are contingent on the four pillars of SEO.
Small Business SEO Cost – $1,400 -$2,500 Per Month
Medium Business SEO Cost – $1,600 – $7,500 per month
Large Business SEO Cost – $2,500 per month – $10,000+ Per Month
Enterprise SEO Cost – $7,500+ per month
Please note that the above prices are exclusive of GST and for indicative purposes only and are an average cost of SEO in Australia. The exact SEO cost in Australia will be dependent on the unique requirements of each business, the market competition, and the breadth of keywords/search terms that they are looking to target.
What is the Hourly Rate for SEO in Australia?
The average hourly rate for SEO services in Australia ranges from $100 – $180 per hour, depending on the SEO professional’s experience and expertise. In Australia, the majority of SEO professionals will quote and charge based on the job rather than based on an hourly rate.
At Safari Digital SEO Agency, we generally do not charge by the hour instead of charging by the job. The reason being that we will often have 3-4 different SEO professionals with varying areas of expertise working on a single position. Our development, technical SEO, off-site SEO specialists and SEO content specialists will all play a role in completing each job. It is easier (and cheaper for the client) to quote for the entire job.
How Much is An In-house SEO Specialist?
A quick look at job sites such as Jora and Seek reveal that the average salary for an SEO specialist in Australia ranges from $70,000 – $180,000 per year depending on the role and the breadth of experience and expertise that the SEO consultant can provide. Many large companies prefer to keep their SEO expertise in house. The difficulty with hiring one SEO specialist to do the job of an entire SEO agency is that you are asking for a single person to do the job and possess an entire agency’s skillsEssentially, you are requesting a single person to perfect and master the following roles that an SEO agency will carry out:
1. Keyword research
2. Competitor research
3. Website audit
4. Technical SEO suggestions and implementations
5. Copywriting
6. Link building
7. Offsite SEO strategy
8. SEO reporting
At Safari Digital, we have specialists that specialise in a single area of SEO. By having dedicated SEO specialists that focus on each of the four pillars of SEO, we can get through significantly more work with more expertise than if that work was completed by a general SEO consultant.
SEO COMPANIES IN AUSTRALIA
SEO Shark
SEO Shark is a full service digital marketing firm that manages organic search, pay per click (PPC), social media and reputation management campaigns. They also offer web development, design and celebrity engagement services. Essentially they are able to take over and streamline your entire digital marketing efforts.
This agency is fantastic for companies who are just getting started in their online efforts, or who need to rebuild their internet presence. SEO Shark understand that hitting keywords isn’t the only thing that’s important – customers need to be able to read and understand your website, and it needs to be attractive as well.
The company is based in Sydney’s CBD, although it also has offices in Melbourne, Perth and Brisbane and runs campaigns for international clients as well. SEO Shark itself has been managing online campaigns for over 10 years, and the combined experience of the team there greatly exceeds this. They mainly focus on Google, given that this search engine has a virtual monopoly in Australia, and their goal is always to make their clients more visible on this platform.
SEO Shark does not charge hidden fees and does not lock clients into contracts. This is because the agency is confident that they will satisfy their clients, and will continue to bring them positive results without needing to rely on long term contracts.
Additionally, only “white-hat” techniques are used to improve the search engine rankings for clients. This is for two reasons: firstly, Google and other search engines penalise “black hat” (mainly spam) techniques and are constantly updating their algorithms to try and eradicate this. Secondly, websites that are purely designed around keywords usually look very ugly and will not attract clients no matter how highly they rank.
The general SEO Shark strategy is to start with a website audit to find any potential problems at the earliest possible stage. Next they will perform keyword research and select a number of target words and phrases that attract potential clients. Then they optimise the website for those keywords, and start link building activities. The intent behind this process is to increase visits, enquiries and sales for their clients, which increases overall revenue.
The company itself also ranks highly for many digital marketing related keywords and phrases. Searches for “digital marketing experts” and “seo company” will show the agency ranked very highly, which is extra assurance that they know what they are doing – after all, every SEO firm in the world is chasing the same keywords, so only the very best at what they do can manage to rank well! For this reason SEO Shark takes out the top spot on our list of the best SEO companies in Australia.
Dejan SEO
Dejan provide similar services to SEO Shark regarding search engine optimisation, PPC and social media, although with less focus on website design and on-page optimisation. The difference with this firm, however, is that they offer training to their clients as well so that they are equipped to take over their own SEO efforts if they want to.
Dejan is also very focussed in the technical side of things, making it a priority to make the website itself as efficient as possible through increased loading speeds and optimisation for mobile. This is useful for websites that are attracting a lot of visitors but failing to keep them, however it will not drastically increase the number of website visitors.
The firm tends to be most helpful to clients who already have a strong website and are looking to expand, or who need some upgrades to keep their site up to date. They are also very good at helping a business expand into new markets and convert high numbers of leads into enquiries and sales.
This is not a full service digital marketing firm and their services should be used to support your other online efforts and overall strategy. You will need to already have a good idea of what your strategy is and what keywords you want to target before you start using Dejan. On the other hand, they are very good at fine-tuning your website to get the most out of it, and making it more user-friendly.
This company is also excellent for performing technical audits of your website to identify problems. They run through your analytical data to assess how many leads you attract, your bounce rate (when people leave your website very quickly), how many people make enquiries and how many sales you get through your website. They will then try and find fixes for any problems.
If you have a high bounce rate, for example, there are several possible causes. You may be targeting irrelevant keywords, you might have an unattractive landing page or your loading speed may simply be too slow. Dejan will find which it is and have a solution that will solve the problem. Because they are excellent at finding, diagnosing and treating problems with their clients’ websites Dejan are the second best SEO company in Australia.
The Ideas Suite
The Ideas Suite is a bit different to the other companies on this list because they aren’t, technically, an SEO agency. They are primarily a PR firm, although many of their activities overlap with other types of digital marketing and can be very useful for SEO.
This marketing company offers media relationships, public relations management, partnerships with other organisations, social media management, communications with potential clients and content creation. Of these, social media management and content creation are directly relevant to SEO efforts, while the others will all improve your public image and generate organic searches for your website.
A strong media presence will only help you in your branding efforts, as well as encouraging people to seek out your company specifically. This will serve the same function as SEO, as it will increase your number of visitors and engagements. In fact, people who seek out your business specifically are far more likely to buy from you than those who find you through a keyword on a search engine – although you will likely not get as many visitors out of it.
Social media management will also be very useful, and The Ideas Suite are able to do it in a way that presents your brand in the best possible light. They will create videos and other content for you to share, and in the event that one of your posts goes viral your prominence will skyrocket. Your followers are also likely to promote your brand for you and build up your reputation.
In addition to creating content for you and your followers to share and interact on, The Ideas Suite will manage influencers for you to help grow your brand. If your business is conducive to Instagram marketing this can be a great way to increase your following and overall brand appeal. This will both improve your number of website visitors and (hopefully) increase your sales.
The content created by The Ideas Suite will also help your SEO efforts by making your website more attractive and generating leads for you. Regularly uploading content to your website shows Google that you are still active and attracts visitors who want to see your new stuff.
Because they can help your marketing efforts so much and create content that helps your SEO The Ideas Suite takes out number 3 on our list of the best SEO companies in Australia – although you will need to engage another firm if you need help with keywords and web development.
Melbourne IT
Melbourne IT is, as the name suggests, an information technology firm based in Melbourne. The company provides assistance with all aspects of web design and marketing, from finding a domain name and developing the site in the first place through to SEO and even security.
If a business wants to set up a website from absolute scratch, this is the firm to do it through. Melbourne IT design websites to be successful, in terms of function, overall attractiveness and, of course, SEO. They will ensure that all of the boxes are ticked – every image will have an appropriate keyword in the alt-text, landing pages will be highly targeted towards specific keywords and the overall website will be very easy to navigate.
For a business looking to begin a web presence Melbourne IT are a great option, especially if you are starting a new E-commerce business. This is because they will help to ensure that the website is up to date, runs smoothly and is optimised. If you already have a website and just want marketing services, however, you are probably better off going somewhere else to a firm where SEO and other digital marketing is not just a small part of what they do.
The overall design is very important for a websites SEO, as you need to both have an optimised website in order to rank well with search engines and have an attractive, user friendly landing page so that those who visit your site stay there and are more likely to buy something.
Because they are so good at setting up your website from scratch Melbourne IT are the fourth best SEO company in Australia, despite not being as good for pure SEO work as some of the other agencies on this list.
Conclusion
Today’s business digital market strategies and techniques, is far more than just SEM and SEO. The current climate undeniably requires a multi-faceted approach. To optimise your position on search engine for your target audience, you also need to focus on local search & review management as well as social media promotion.