Free Marketing for Small Business is a simple and easy guide to effective marketing for small businesses. Learn how to develop and execute a free marketing plan through methods such as direct mail, social media and blogging.
Free Marketing for Small Business. Learn how to get free marketing for your small business. Increase sales, improve your brand (or byline), and find new customers by optimizing your online presence with simple tools. Step-by-step strategies on everything you need to know about digital marketing.
Canva
You need visuals to keep your audience engaged.
For example, you could use quality photos to keep your readers interested, come up with motivating quote graphics, visualize complex data with colorful graphs, and create highly engaging infographics.
Now, what if I told you that there is an awesome tool that will help you create original, visually appealing content in just a few minutes? Of course, I’m talking about Canva!
Canva keeps evolving, offering more graphic design tools and templates all the time: social media, infographics, marketing posters, business cards, eBooks, and anything else you could possibly need.
And Canva’s free templates (and entire freemium version) are actually useful too!
Use photos already featured on the site, upload and polish up your own images, or even create brand new ones.
Most importantly, you don’t need to have any graphic design experience to create high-quality graphics. With its easy-to-use drag and drop features, Canva arms you with a wide range of photo editing options, color palettes, font combinations, effects, and custom image sizes.
Slack
In the world of digital marketing tools, the success of any project hinges on the ease of communication between teams. That’s why you should invest in easy-to-use software that provides your team with uninterrupted interaction and data sharing.
One of the most popular team collaboration platforms is Slack. This sweet tool has won the hearts of many digital marketers thanks to its simple data sharing and easy message search options.
Most importantly, Slack can integrate with all major project management, office management, sales, productivity, design, and developer tools, making it easier for you to stay on top of every aspect of your digital marketing campaign.
Google My Business
If you rely heavily on local business, then you need to claim your Google My Business listing. That way, when customers go to Google and search for a business that’s similar to yours, you won’t get edged out by the competition.
Don’t just claim your listing and leave it at that. Optimize your listing by adding photos, updating information about your business and encouraging customers to leave reviews.
Google Analytics
Google Analytics is a free tool that helps small businesses track website activity and engagement. It can help you evaluate how well your SEO strategy works and give you in-depth information about customer demographics.
Google Analytics can also help you determine what’s working in your current marketing strategy. For instance, you can see how you’re currently acquiring most of your traffic and what website pages visitors find the most engaging.
Help a Reporter Out
If you’re hoping to gain publicity for your business, Help a Reporter Out (HARO) is an invaluable resource that connects journalists to qualified sources. You can use HARO to land free publicity when you get someone in your business quoted as a source in a well-known publication. Plus, you can use it to generate backlinks to your website, which will help you show up higher in Google searches.
MailChimp
Building a robust email list is one of the best things you can do for your small business. Social media is important, but you don’t truly own those followers. One thing you do have complete control over, though, is your email list.
MailChimp is one of the most popular email management services available, and it’s free for up to 2,000 subscribers. This makes it a desirable option for small businesses that are just getting started with email marketing. It lets you send surveys, create tags and do basic audience segmentation.
Develop an email marketing plan
Email marketing is a great way to get new visitors engaged with your business, as well as maintain relationships with your existing customers. And though email marketing isn’t new, it’s still one of—if not the—most reliable ways to achieve a strong return on your marketing investment. Here’s how to ensure that:
- Put thought and creativity into your subject lines.
- Make sure every email has an offer that encourages your readers to take a next step.
- Track your performance and run A/B tests to see what copy and offers resonate with your list.
Some more easy email marketing ideas:
- Get new website visitors to sign up for your newsletter by offering a bonus content piece or coupon/discount for subscribing.
- Slowly nurture your subscribers via email until they are ready to become paying customers.
- Start your promotional email campaigns with a free email marketing service like MailChimp.
Claim free ad promo credits
While massive ad campaigns may be out of your budget, there are often discounts and coupons floating around for Facebook or Google Ads. Some web hosting services offer advertising discount codes as part of their membership offerings. Check and see if yours does. Of course, receiving the promo is easy, but you’ll still want to brush up on your PPC skills to get the best results and audience insights.
Feeling brave? Give guerilla marketing a try
Guerilla marketing emphasizes creativity over budget, and strategies are often cheap and easy to implement, especially when localized. Broadcast your Twitter handle with sidewalk chalk, use an abandoned storefront as a canvas for street art, or plaster custom stickers on urban décor that makes those who stroll by look twice.
There’s a ton of room for invention here, and you don’t need a big budget to be successful.
Conclusion
Just starting out and looking for a way to market your business with no extra cost? The guide I have written is a free marketing guide for a small business. This guide will teach you the different ways that you can market your business at no cost. If your looking for a good marketing book with great tips on how to advertise your small business, this is it. Your going to love the easy to read layout of this book. It’s a step by step detailed step by step marketing strategy with amazing detailed graphics to show you exactly what I mean. Nothing is left out. Get started today and learn exactly how you