In today’s digital world, Marketing Technology Platforms allow brands to manage complex customer experiences in a single place. The end result? Marketing teams can more readily access a variety of data, drive personalized experiences and improve revenue at a faster rate. Microsoft Dynamics 365 empowers marketing teams to optimize entire customer journeys across their organization, from planning and campaign development through to analytics and insights. With built-in integration services, organizations can seamlessly combine their data from other systems. And easy-to-access APIs make it easy to continuously innovate at every touchpoint along the customer journey. We’ll also cover how our solutions can help you unlock
Marketing technology platforms have made it fast and simple to create rich customer experiences, attracting customers and growing revenue. They include a broad set of features and capabilities, including marketing automation functions, content management, personalization techniques, optimization tools and real-time analytics solutions. An enterprise technology platform offers a comprehensive set of features and functions that can be tailored to fit a business’s specific needs.
Salesforce
Managing customer relations is key to growing your business.
It’s 5x less expensive to keep an existing customer than to sell to a new one.
But upselling and reselling to existing customers presents a big challenge.
Just because someone bought from you once doesn’t mean they’ll do it again or stick around forever.
You need to manage and nurture the customer relationship.
When it comes to that, Salesforce continues to steal the CRM “best in show” — and with good reason.
It recently topped Fortune’s list of 100 best companies to work for in 2018 and has been able to retain consistent growth behind its experienced leadership.
What’s their secret to being the biggest SaaS shark in the ocean?
It’s one of the most customizable CRMs out there and has been battle-tested for nearly two decades.
It has integrations for just about every use case with it’s AppExchange being second to none.
With AppExchange, you can find, locate and utilize different applications like you would plugins on WordPress.
Businesses of all sizes use it and love it.
Whether you are a mom-and-pop shop getting started or a large enterprise org, Salesforce has seen your use case before and has a solution.
Dashboards are full of comprehensive data that you can use to build customers from small lifetime values to high lifetime values.
Salesforce is king when it comes to customer relationship management.
Google AdWords
Reaching new customers is key to scaling your business.
And there’s possibly no better place to do that than advertising with AdWords.
Despite Facebook’s massive growth, Google AdWords is still the most widely used advertising platform in the world.
In fact, getting certified in AdWords is seen as a necessity for most entry-level digital marketing professionals.
While most people are interested in Facebook, here’s why you should keep AdWords in your toolbox:
AdWords packs a punch in the form of intent.
If cleanliness is next to godliness, then intent is next to customer acquisition.
On platforms like Facebook, people aren’t there to see ads or find products. They are engaging with friends, family, and funny videos.
But on AdWords, people are actively searching via keywords to find solutions to their problems:
They want help ASAP. So you can virtually skip the typical funnel process and get down to selling.
On top of intent, AdWords packs reach. Google handles over 40,000 searches every second.
Not to mention over 3.5 billion each day and 1.2 trillion each year.
With AdWords, you can also advertise on YouTube, a platform with 1.5 billion monthly active users who watch more than an hour of content daily.
In terms of support, you have access to dedicated account managers that will help run and optimize your campaigns.
The dashboard is extremely easy to use, too.
With diverse demographic targeting and custom audiences, you can reach users with Facebook-like specificity.
AdWords is the bread-and-butter of PPC advertising and will continue to dominate with its massive user base.
Add it to your stack and get your piece of the pie today.
Crazy Egg
Every marketer thinks they understand their customers. Their pain points, wants and needs.
But when it comes to driving sales, do you know how the user experienced your site? What they loved or hated?
Unless you are using a heat mapping tool like Crazy Egg, you likely don’t.
Crazy Egg is known as a heatmapping tool that provides an X-ray of how visitors are interacting with your site.
They were one of the first in the space, and remain the top player for a few main reasons.
With Crazy Egg, you can see which part of your pages users click on the most, where they are spending the most time (on a per-page basis), and what areas are being completely ignored.
They offer four different views, but Heatmap and Scrollmap are where it’s at.
Heatmap allows you to see where users are clicking and Scrollmap allows you to see where users are spending the most time (especially helpful for those of you producing long-form content).
Crazy Egg allows you to A/B test different variations of pages so you can continue to make iterations.
Getting insights on how your users interact with you is invaluable for optimization. Quit your slacking and start using heatmaps.
Marketo
As the world leader in marketing automation for companies of all sizes, you can’t go wrong building a MarTech stack centered around Marketo’s marketing automation platform. With all the same capabilities offered by HubSpot, along with expanded native CRM integrations with Microsoft Dynamic CRM, Salesforce, and SAP CRM, Marketo has rapidly become the top choice for large, enterprise businesses focused on driving results, boosting efficiency, and increasing the ROI of their Digital Marketing strategies. This marketing automation platform is less user-friendly and intuitive to those new to it, but it offers the best value for your money out of the Martech solutions listed. Sales-driven companies interested in this option should consider hiring a Marketo Consultant or Marketo Expert to handle the integration of the platform and to train your current Marketing and Sales teams on how to best utilize it.
Salesforce Marketing Cloud
Category: CRM, Marketing Cloud, Automation, Customer data management
Salesforce, founded in 1999, remains the biggest martech player in the world. It is globally recognized as the world’s most respected and preferred CRM platform. In recent years, Salesforce has expanded its product offerings beyond Marketing Clouds and analytics. Today, it provides a range of services, including Data Cloud, Commerce Cloud, Sales Cloud, Manufacturing Cloud, App Cloud, and much more. In fact, it became one of the pioneers in martech to usher the concept of Customer Experience management for digitally equipped marketing, sales, and customer support team.
Its AI platform – Salesforce Einstein is an eye-catching addition to its Cloud and App builder ecosystems.
Salesforce has acquired some of the biggest tech companies in the world to further amplify its position as a one-stop destination for B2B enterprise technology stacks for Marketing, Sales, Finance, HR, and IT Ops.
Tableau, Evergage, Mulesoft, Rypple, Datorama, and Vlocity are some of the top-of-the-line acquisitions that have enabled Salesforce to get closer to the likes of IBM, Microsoft, and Oracle.
Slack is the latest acquisition, and it denotes where Salesforce could be heading in terms of providing a perfect martech-DevOps ecosystem to all its partners, customers, and employees.
Conclusion
Our marketing technology platforms are built with the industry’s best technologies to power your demand generation programs, whether you are an enterprise global 1,000 organization or a boutique agency. We provide the flexibility to implement marketing technology to meet business needs across channels including web, social, mobile, email and direct mail, and help you achieve your customer acquisition, engagement and revenue goals.