Marketing Tools for B2b is a quick and easy phone app that helps you find businesses and contact information to market your products and services.
We’ve compiled a list of must-have marketing tools and resources specifically designed for business-to-business (B2B) professionals. This list includes software and service providers that help streamline your B2B workflow and improve productivity at your company. Our list also features bloggers, authors, and speakers who can provide advice and wisdom to help you expand your business overall.
HubSpot
HubSpot is a one-stop B2B marketing tool for all of your sales, marketing, and customer service needs. The CRM at its core is free to use. You can track and organize your leads efficiently and build better customer relationships using HubSpot.
From email marketing automation to analytics and meeting scheduling, this software solution can help you achieve it all.
GetResponse
GetResponse is one of the top marketing automation software solutions out there. Using this B2B marketing tool, you can create landing pages, promote your webinars, run email marketing campaigns, all within a single solution. They provide free onboarding and an amazing user experience.
Its Autofunnel feature particularly stands out. It’s an automated sales funnel generator that also lets you automate your email marketing campaigns. The pricing for this software solution starts at $15 per month.
BuzzSumo
BuzzSumo makes it easy to plan your content strategy and is a must-have in your stack of marketing tools. This B2B marketing tool allows you to see the kind of content that’s most popular and currently trending. This can help you create content that’s more likely to engage your audience.
You can also find the most popular channels for a particular type of content and keep track of popular content from influencers.
The best part about this software solution is that it helps you find top influencers in your niche. By partnering with them, you can give your digital marketing a huge boost.
Buffer
Buffer can help you automate your social media content posting. You can schedule your social media posts using this B2B marketing tool while you focus on other activities that need your attention. It also helps to analyze the performance of your posts so you can tweak your social media strategy accordingly.
Automation of your social media posting schedule can help you post consistently on social media without much effort. The best part about this software solution is that it’s available for free as well. This is a must-have tool in your digital marketing stack.
SEMRush (SEO)
This software powers your B2B search engine optimisation (SEO) efforts. SEO is the process of optimising your website keywords and content to rank high on Google (in organic search) which is a key priority for driving online traffic. SEMRush tracks the keywords you currently rank for, suggests related keywords & displays your competitor’s rankings. You can use it to do your keyword research, track your competitions keyword strategy, run an SEO audit of your blog, look for backlinking opportunities and more.
Additionally in 2020 SemRush has rolled out brand new features including a site health and site audit function. This enables you to see a ranking percentage of how your technical SEO and backlinks stack up against your top organic competitors, with tips on how to improve this.
Mailchimp (email marketing)
Email marketing is still very much relevant in 2020 for successful B2B marketing campaigns. Email can assist in staying connected with your customers, building your brand, learning more about customers and generating leads. Mailchimp offers a customisable email automation service, with analytics and collaborative working capabilities.
This year Mailchimp has rolled out a range of exciting new features including new campaign benchmarking data, pre-built demographic segments, a subject line helper and a cookie notifications bar feature for your website.
Leadfeeder
- Pricing: a free forever Lite plan, and our premium plan starts at $55/month.
To kick off our list, we’ll start with our own tool. Leadfeeder is a website visitor identification tool designed for B2B marketers and salespeople. Our tool tells you which companies visit your website, even if they never fill out a form or otherwise contact you.
Programmatic B2B needed an efficient tracking mechanism to close the loop on our multichannel digital marketing campaigns. We integrated Leadfeeder for three new clients in the first week, and are excited to finally have an attribution process that works! – Chris DeMartine, Managing Director at Programmatic B2B
All you need to do install the Leadfeeder Tracker to your website and connect your account to Google Analytics. Once you do, we can show you other details such as:
- Which pages they looked at and how long they spent there
- Where they came from before landing on your site
- Key details about the company including industry, employee count, and contact information
Act-On
- Pricing: Paid plans start at $900/month
Act-On is one of the most full-featured lead generation and nurturing tools — and it’s designed for enterprise. Their platform helps B2B marketers drive the right kind of traffic, build landing pages that are optimized for conversion, and create intuitive forms to capture leads.
Leadpages
- Pricing: Free 14-day trial and paid plans start at $15/month
Designed for smaller B2B businesses, Leadpages aims to help you connect with your audience, capture leads, and close more sales. Their simple websites and landing pages make it seamless for even the smallest businesses to create a professional, high-converting web presence.
SharpSpring
- Pricing: Plans start at $550/month
SharpSpring’s platform is all about getting to know potential customers better — so you can more effectively market and sell to them. With features like dynamic form and landing page builders, it’s a slam dunk for lead nurturing.
Conclusion
Do you own a B2B business, no matter the industry? If so, you know how difficult it can be to get your online presence up and running. The tips below are designed to help you organize your marketing campaign. They will help ensure that your online brand is well established, modern, and professional.
The Marketing Tools for B2b Centre provides online access to marketing resources for business owners and managers, marketing staff and others that work in small to medium sized businesses. The resources include marketing plans, customer relationship management (CRM) software, marketing strategy tools and more to help you develop and run successful marketing initiatives and programs.