The Marketing Tools for Business Development Set includes tools that help businesses entice customers to buy from them. The Marketing Tools for Business Development Set is a multidimensional set of tools including:
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Google Analytics
Google Analytics is completely free software that provides valuable insights into who is visiting your website and how they engage with it.
It’s best paired with Google Search Console – another free digital marketing tool that helps you to identify any problems on your site and optimize it for traffic.
Some of the data points that Google Analytics makes available to you include:
- The number of visitors to your site by day, week, month, or any time period you choose
- Where these visitors are coming from – referrals from other website, organic search, ads, social, or direct
- The keywords people are using in Google to find your site
- The demographics and interests of your users
- How long each user spends on your site and which pages they visit
All this information is interesting, but it’s also vital knowledge that can help you to optimize your website and marketing campaigns (while keeping your SEO efforts low cost).
For example, you might notice through Search Console or Analytics that you’re getting a lot of traffic from a keyword that you lack content covering. Write a blog post optimized for that keyword and watch your traffic and engagement levels rocket.
Getting loads of visitors from Facebook but none from Twitter? Maybe this is a sign you should concentrate your marketing efforts on your main channel.
It’s all about the insights – not just the analytics.
Hootsuite
There’s no question. You must maintain a presence on social media to remain competitive in the marketplace. You also probably already know that social media can be a huge time sink, even if you’re using it purely for marketing purposes rather than endlessly scrolling.
Luckily, you have digital marketing tools available to cut down on this time inefficiency, like Hootsuite.
Hootsuite provides a central management platform for all your social media channels and allows you to schedule posts in advance so you can get all your social media content for the coming weeks or months ready in one session.
You also get advanced reporting tools to see which of your social media campaigns are working most effectively and use this data to calculate ROI.
You can also track mentions of your brand and manage responses, all in one dashboard.
Hootsuite also offers tools for promoting your social media posts through the platform now as well.
MOZ
An SEO beast built by SEO experts. It’s hard to find a reason not to give MOZ a try. Whether it’s just checking the domain authority of any website to see how popular it is or doing backlink analysis, keyword analysis or checking the spam score for a website – this tool should be your go to.
Price: $79/month
Pros:
- Like Hubspot, Moz has an epic library of educational resources. Read their blog. It will make you a better marketer.
- Great price.
Cons:
- Too many features for a small business.
UberSuggest
Another one from Neil Patel, UberSuggest was designed to help you reverse-engineer SEO success.
Price: $29-99/month
Pros:
- Beginner-friendly.
- Good for auditing your current SEO.
Cons:
- Advanced users might find it a little too basic.
DropBox
DropBox is an essential piece of the modern digital business. It allows all the working pieces of your business to come together in one place to eliminate clutter and save time looking for things.
Organization is the key to a successful business, and downloading and sharing files simply doesn’t cut it anymore. With people working from home, you can’t have everyone downloading personal company files onto their computers, misplacing them, or potentially abusing them.
DropBox prevents this from happening by being a totally cloud-based document sharing platform that allows you to set permission levels so certain people can only see what they need to.
You can also connect other tools like Slack and Zoom to DropBox so you have everything in one place. All company data stays in one place so it’s organized, safe, and accounted for.
If you’re still manually downloading files to your computer, attaching them to emails, and sending them off into space, you’ll find DropBox is a much more efficient and safer way to keep track of documents and document sharing in your business.
ODeskWork
oDeskWork is a freelancer platform that connects you with the right virtual assistant or freelancer to support your business. At some point, every business needs to start hiring. No matter what business you’re in, to grow and scale, you need a support system because you can’t do everything.
This is where digital marketing tools like oDeskWork come into play. You can upload current projects that you need completed, browse profiles, and start communicating with potential candidates.
The platform also offers payment protection, so you ensure you get the services you anticipated. Payments are only released to the freelancer when you’re satisfied with the work they completed.
oDeskWork has experts and freelancers in all different kinds of niches including digital marketing, virtual assisting, transcribing, proofreading, writing, editing, SEO, WordPress, and more.
BuzzSumo
Your content strategy shouldn’t consist of wild stabs in the dark as you cover topics you think your audience will engage with.
That’s why 60% of B2B brands with the most successful content marketing have a documented strategy. Meanwhile, only 21% of the brands with the least successful content say they have a documented strategy.
To be successful in content marketing, you need to do your research properly, and this is why BuzzSumo is one of my favorite content marketing tools.
BuzzSumo shows content that is trending across social media based on searched topics. Following your search, you can analyze the results that are returned to see what’s so appealing about them and to get ideas of subjects to write about.
But BuzzSumo is moving beyond just basic content research and viral posts. Today, BuzzSumo offers tons of digital marketing tools like:
- Keyword research
- Influencer search
- Topic-based social media feeds
- Content analysis
- Crisis management
- Brand monitoring tools
Conclusion
Marketing is a marketing and public relations platform for anyone who sells products or services. It offers valuable marketing and educational material for business owners. The Marketing Tools for Business Development extends the reach of your website beyond its borders.