This marketing tools for a business is created to give small businesses more of a fighting chance of succeeding. Small businesses are an essential part of our economy, but are often overwhelmed by the more powerful market players. Yet, there are still several things you can do differently that can set you apart from even the largest of corporations. Use these Marketing Tools for your Small Business to boost profits and more importantly goodwill toward your firm.
Marketing tools for business owners includes several useful tools including a business plan template, market analysis template and a marketing calendar template. Professional-looking and easy to use.
Trello
The success of any marketing strategy depends on a lot of extent on the organizational ability of its marketing team. Each member of the team should be aware of the project the team is working on, its objectives, and upcoming projects which the team will be taking on.
Introducing Trello. Trello is a free marketing tool that lets you effectively manage all your marketing projects. It lets you prioritize and streamline your marketing initiatives.
The best part, the marketing team is always connected and through it, is always on the same page. the members can see the progress of the projects and edit the status of completion of a project.
WordPress
Whether you’re creating a website or writing a blog, WordPress is the ulmate online marketing tool. In essence, WordPress is the most preferred online marketing tool for content marketing. It is closely aligned with an important marketing strategy – SEO (Search Engine Optimization). And with that, you’re able to develop not only quality content but also SEO optimized content.
By using WordPress, you use the world’s best Content Management System (CMS) for which you have to pay not even a single penny, just pay for hosting. Also, after you install the all-in-one plugin, you get features like Advanced Canonical URLs, Auto-generation of META tags, and XML Sitemap Support
HubSpot
If you’re running multiple campaigns across numerous marketing channels, not only is it a huge challenge to manage them all, but you also have to figure out exactly what’s working and where to make improvements.
HubSpot is an all-in-one marketing software solution that enables you to bring all your different marketing channels together, and optimize for more traffic, a higher conversion rate, and better ROI.
The tool includes optimized templates that are ideal for creating landing pages along with other features like live chat and user action events which ramp up your engagement and convert more visitors into customers.
Other features of HubSpot include:
- Content optimization tools
- Optimized landing pages
- Email templates
- Marketing automation
- Lead management
- Analytics
- Social media management
The full version of HubSpot has a hefty price tag but small businesses on lower budgets can get started with their free or basic package.
HubSpot has also made the switch from an inbound marketing tool to a complete CRM platform, now offering free and paid sales hubs, customer service hubs, and content management (on top of the free/paid marketing hub).
However, the complete content management platform is only available in paid versions.
Canva
You need visuals to keep your audience engaged.
For example, you could use quality photos to keep your readers interested, come up with motivating quote graphics, visualize complex data with colorful graphs, and create highly engaging infographics.
Now, what if I told you that there is an awesome tool that will help you create original, visually appealing content in just a few minutes? Of course, I’m talking about Canva!
Canva keeps evolving, offering more graphic design tools and templates all the time: social media, infographics, marketing posters, business cards, eBooks, and anything else you could possibly need.
And Canva’s free templates (and entire freemium version) are actually useful too!
Use photos already featured on the site, upload and polish up your own images, or even create brand new ones.
Most importantly, you don’t need to have any graphic design experience to create high-quality graphics. With its easy-to-use drag and drop features, Canva arms you with a wide range of photo editing options, color palettes, font combinations, effects, and custom image sizes.
Less Annoying CRM
This one lives up to its name by focusing on the main features that matter to small businesses.
Price: Starts at $10 per user/month
Pros:
- Easy to use.
- Good price.
Cons:
- Reporting features are basic at best.
Slack
A simple chat platform is all the project management software most small businesses need. Slack delivers that better than anyone.
Price: $6.67 per user/month for small to medium businesses. $12.50 per person/month for larger enterprises looking for advanced tools.
Pros:
- Simple and easy to use.
- Widely adopted thanks to the work-from-home revolution.
Cons:
- Constant notifications can be distracting but turning them off completely defeats the purpose of instant messaging. You may need to experiment to find the best way to use Slack for your team.
MailChimp
No business firm can afford to ignore the importance of email marketing in the overall marketing strategy of the firm. It is roughly used by more than 80% of B2B and B2C companies for promoting their brands. But selecting the right marketing platform can be tricky, not to mention the cost involved in setting up the platform.
According to Salesforce, The ROI from email marketing averages around 3800%.
When it comes to email marketing look no further than MailChimp. It is one of the best free marketing tools every business should use. It boasts of more than 12 million customers.
With MailChimp, you can send up to 12,000 emails a month to 2000 customers. For sending mail to a larger list of customers, you can upgrade.