The Marketing Tools to Promote Your Business is a comprehensive resource for acquiring the tools to promote your business.
Marketing is the key to exposing your product or service to people who are interested in learning more about what you have to offer. Here is a list of the best marketing tools to help you successfully promote your business.
Trello
The success of any marketing strategy depends on a lot of extent on the organizational ability of its marketing team. Each member of the team should be aware of the project the team is working on, its objectives, and upcoming projects which the team will be taking on.
Introducing Trello. Trello is a free marketing tool that lets you effectively manage all your marketing projects. It lets you prioritize and streamline your marketing initiatives.
The best part, the marketing team is always connected and through it, is always on the same page. the members can see the progress of the projects and edit the status of completion of a project.
HubSpot CRM
Hubspot’s got everything you need to market your business, making it a perfect all-in-one marketing solution. Combining all the features of CRM, sales, and marketing, Hubspot takes your marketing plan to a whole new level. With Hubspot, you get features like blogging, email, social media, marketing automation, and lead management all in one place.
Hubspot aims at bringing more traffic to your website, helps in lead generation, management, and conversion. This online marketing tool ensures that your brand becomes renowned in the market and you become an established name in the market.
Google Analytics
Google Analytics is completely free software that provides valuable insights into who is visiting your website and how they engage with it.
It’s best paired with Google Search Console – another free digital marketing tool that helps you to identify any problems on your site and optimize it for traffic.
Some of the data points that Google Analytics makes available to you include:
- The number of visitors to your site by day, week, month, or any time period you choose
- Where these visitors are coming from – referrals from other website, organic search, ads, social, or direct
- The keywords people are using in Google to find your site
- The demographics and interests of your users
- How long each user spends on your site and which pages they visit
All this information is interesting, but it’s also vital knowledge that can help you to optimize your website and marketing campaigns (while keeping your SEO efforts low cost).
For example, you might notice through Search Console or Analytics that you’re getting a lot of traffic from a keyword that you lack content covering. Write a blog post optimized for that keyword and watch your traffic and engagement levels rocket.
Getting loads of visitors from Facebook but none from Twitter? Maybe this is a sign you should concentrate your marketing efforts on your main channel.
It’s all about the insights – not just the analytics.
Mailchimp
No matter how large or small your business is, email marketing should definitely be a part of your overall strategy.
When a customer signs up to your mailing list, they’re inviting you straight into their inbox. That’s why email marketing on average offers a higher ROI than any other marketing activity.
To get started with email marketing, you need a service that will enable you to capture emails, manage your lists, send out emails automatically or on a schedule, and analyze engagement.
Mailchimp is an ideal choice if you’re just starting out or if you are running a small business. Mailchimp’s basic service is free until your list hits 2,000 subscribers. It offers the main functionality you need without making managing your email marketing too complex.
Plus, Mailchimp now offers a slew of features and digital marketing tools (some under paid plans):
- Segmentation and personalization
- Landing page builders
- Form builders
- Audience insights
- CRM tools
- Predictive insights
Campaign Monitor
As the name suggests, Campaign Monitor is more than an email marketing automation tool.
It’s an email marketing campaign management hub.
Price: $9-149/month. Advanced features and unlimited sends become available at the “Unlimited” $29/month price point.
Pros:
- Advanced integrations and campaign management features.
Cons:
- Design flexibility.
Convertkit
Email marketing software designed for professional bloggers and content creators.
Price: $29/month for 1,000 subscribers.
Pros:
- Includes a landing page editor.
Cons:
- Expensive, especially if you’re starting out. It can take a long time to reach 1,000 subscribers.
- Limited design and templates.
WordPress
Whether you’re creating a website or writing a blog, WordPress is the ulmate online marketing tool. In essence, WordPress is the most preferred online marketing tool for content marketing. It is closely aligned with an important marketing strategy – SEO (Search Engine Optimization). And with that, you’re able to develop not only quality content but also SEO optimized content.
By using WordPress, you use the world’s best Content Management System (CMS) for which you have to pay not even a single penny, just pay for hosting. Also, after you install the all-in-one plugin, you get features like Advanced Canonical URLs, Auto-generation of META tags, and XML Sitemap Support
SurveyMonkey
SurveyMonkey is regarded as one of the best free marketing tools available in the market today. It is the world’s most popular free online survey tool. This free online marketing tool enables you to get in touch with your prospective customers by asking them a set of questions about your product.
Through SurveyMonkey, you can create highly detailed surveys and send them across through multiple communication channels- email, web, mobile, and social media.
If you’re not sure about SurveyMonkey, there are a plethora of other free online survey tools that you can try.
Conclusion
Our business-to-business (B2B) customers need quality products at affordable prices, and that’s exactly what we provide. Whether you’re looking for handy tools to help you grow your small business, or unique gifts to give clients and employees, we offer a wide selection of products sure to meet your needs and exceed expectations.