Get these Small Business Marketing Tools to help grow your business. Learn how to write a press release and distribute it to the media, understand how search engines work and learn how to use them to drive targeted traffic to your website, increase online sales and boost sales with social media tools.
Open your door to marketing your business with this one-of-a-kind marketing kit. This marketing kit includes an exclusive online business course and a set of marketing tools, helping you get started on generating new leads, personally reaching out to more of your target market and selling more of your products and services. Welcome to the Small Business Marketing Tools family.
Google Analytics
Google Analytics is completely free software that provides valuable insights into who is visiting your website and how they engage with it.
It’s best paired with Google Search Console – another free digital marketing tool that helps you to identify any problems on your site and optimize it for traffic.
Some of the data points that Google Analytics makes available to you include:
- The number of visitors to your site by day, week, month, or any time period you choose
- Where these visitors are coming from – referrals from other website, organic search, ads, social, or direct
- The keywords people are using in Google to find your site
- The demographics and interests of your users
- How long each user spends on your site and which pages they visit
All this information is interesting, but it’s also vital knowledge that can help you to optimize your website and marketing campaigns (while keeping your SEO efforts low cost).
For example, you might notice through Search Console or Analytics that you’re getting a lot of traffic from a keyword that you lack content covering. Write a blog post optimized for that keyword and watch your traffic and engagement levels rocket.
Getting loads of visitors from Facebook but none from Twitter? Maybe this is a sign you should concentrate your marketing efforts on your main channel.
It’s all about the insights – not just the analytics.
Mailchimp
No matter how large or small your business is, email marketing should definitely be a part of your overall strategy.
When a customer signs up to your mailing list, they’re inviting you straight into their inbox. That’s why email marketing on average offers a higher ROI than any other marketing activity.
To get started with email marketing, you need a service that will enable you to capture emails, manage your lists, send out emails automatically or on a schedule, and analyze engagement.
Mailchimp is an ideal choice if you’re just starting out or if you are running a small business. Mailchimp’s basic service is free until your list hits 2,000 subscribers. It offers the main functionality you need without making managing your email marketing too complex.
Plus, Mailchimp now offers a slew of features and digital marketing tools (some under paid plans):
- Segmentation and personalization
- Landing page builders
- Form builders
- Audience insights
- CRM tools
- Predictive insights
Hootsuite
There’s no question. You must maintain a presence on social media to remain competitive in the marketplace. You also probably already know that social media can be a huge time sink, even if you’re using it purely for marketing purposes rather than endlessly scrolling.
Luckily, you have digital marketing tools available to cut down on this time inefficiency, like Hootsuite.
Hootsuite provides a central management platform for all your social media channels and allows you to schedule posts in advance so you can get all your social media content for the coming weeks or months ready in one session.
You also get advanced reporting tools to see which of your social media campaigns are working most effectively and use this data to calculate ROI.
You can also track mentions of your brand and manage responses, all in one dashboard.
Hootsuite also offers tools for promoting your social media posts through the platform now as well.
MobileMonkey
MobileMonkey is a must-have chat marketing automation tool that gives customers a way to chat with you, and you with them automatically.
With 75% of customers reporting that chatting or texting with a business is a better way to connect than email or phone, getting your customer chat up and running can’t be ignored by any business.
MobileMonkey is a great choice for marketing and support because it connects to all your customers’ favorite messaging channels including:
- Instagram DMs
- SMS text messaging
- Live chat
- Facebook Messenger
With MobileMonkey, everything you need for customer chat from Instagram marketing tools to Facebook messaging lead ads to live chat is available in a single platform.
Not only can you use one inbox to view and respond to the incoming messages from all your messaging accounts, MobileMonkey makes it easy to set up automations to respond, collect lead info, and send leads straight into your other marketing systems.
I’m using MobileMonkey Instagram marketing tools to automatically reply to Instagram post comments and story mentions. It improves my Instagram engagement rate and boosts my content reach to gain more followers.
Trello
Trello is a digital marketing tool that helps you to manage projects and stay on the same page as your team–a sound digital marketing practice if you want to save time and frustration.
For example, you can share blog posts on Trello before you publish them. This gives others on your team the opportunity to review the post, weigh in with their thoughts and make changes that could strengthen the piece before it goes live.
In the past, before the days of Trello and similar programs, email was the best way to collaborate with your team. While this is still helpful, to a certain degree, it can lead to confusion, missed messages, and frustration.
With Trello, everything related to your online marketing strategy can be shared in the same place. It only takes a few minutes to set up a board. Even better, you can quickly invite your entire staff, all of whom can jump in on the action without delay.
Trello isn’t the only digital marketing tool of its kind, but it’s, by far, one of the best. When it comes to collaborating with others regarding marketing tasks, this tool is hard to beat.
Hootsuite
Social media plays a big part in the success of any company, regardless of size, age, or industry. In fact, I’d argue that social media marketing is a must to thrive in this digital era.
Digital marketing tools like Hootsuite allow you to schedule social media posts in advance, thus saving you loads of time.
Hootsuite offers tons of features to help you grow your business. For example, you can:
- Identify influencers for your marketing team and leads for your sales team
- Reply to comments and mentions through the dashboard–there’s no reason to visit each individual platform
- Take advantage of pre-written responses
- Schedule posts when your audience is most active (even if you’re asleep!)
Social media marketing is not as difficult as it sounds, especially when you rely on tools like Hootsuite. With this particular tool, you can schedule and manage social media profiles for more than 30 platforms.
Imagine doing this by hand, without a central dashboard to guide you. It would be enough to frustrate even the most experienced entrepreneur, let alone a new business owner. Let Hootsuite take over like the social media marketing manager it is.
Penji
Sometimes, you’re loaded up with project management tasks, writing, and you don’t have time to do the infographics, images, logos, or landing page assets yourself.
Even the easiest apps won’t help clear your content schedule.
But then, there’s Penji. It’s used by big brands like Lyft and Reebok, and it’s like having a designer on retainer for everyday work.
You just need to enter the project description, and a dedicated designer goes to work, meanwhile, you can be brainstorming, writing, or managing.
Penji’s great for bloggers, social media marketers, and businesses running ad campaigns.
There are no surprises with the pricing, and if you need constant graphic design work, it’ll save you plenty of time and money.
Outfunnel
Outfunnel offers two-way sales and marketing integrations to keep your data in sync. You can pick and choose your favorite tools and easily set up deep data connections between them with Outfunnel.
So why use Outfunnel? Do small businesses really need another marketing automation tool?
The answer is no – what businesses need is a tool that helps unite the efforts of sales and marketing, so they can drive revenue together.
So Outfunnel stepped in to fill the gap, and created one platform that would deeply connect all your sales and marketing software.
It currently works with Pipedrive, Copper and HubSpot CRM.You can use it to set up seamless integrations such as Mailchimp and HubSpot, Copper and ActiveCampaign and more.
These integrations allow you to easily target your CRM contacts with marketing campaigns, and record engagement data from these tools (such as clicks, opens, etc) in the CRM.
Additionally, you can use Outfunnel’s Web tracking and Lead scoring functionalities to surface hot, sales-ready leads.
It also provides a simple email tool that automates campaigns and follow-ups.
You can use Outfunnel’s own simple email campaigns tool to send out email sequences based on data changes in the CRM.
Essentially, Outfunnel is the golden thread that unifies all your CRM and marketing tools, forms deep connections, and maximizes the usefulness of data from all of them.
It’s also got a clean interface that’s ultra user-friendly, so it really wins on the user experience front, too!
Conclusion
If you’re just starting your business or need to brush up on your marketing skills, then this toolkit is for you. Packed with everything you need to set up an effective marketing plan for any small business, including things to consider before you decide to start a business, how to develop your Business Plan, the tools will help you communicate with your customers and prospects, give them great customer service and provide innovative ways for them to buy from you.