Ready to step up your social media marketing? This award-winning social media software makes it easy. Just provide detailed information about your business and your objectives, and let our software do the rest. Our expertly-designed software lets you schedule posts, track engagement with your posts, identify your most influential followers, and calculate ROI on social media. And soon you can even create a blog, add photos and video clips with automatic copyright protection, and measure the effectiveness of your offline advertising campaigns on social media — all from within one easy-to-use platform!
Helps you manage multiple social media profiles of your business, monitor the performance of your existing social media accounts, analyze results of your social media marketing strategies, and more. The software supports Facebook, Twitter, LinkedIn, WordPress, Blogger and Youtube.
Buffer
The platform for successful social media management
Prices: Forever free plan, $5, $10, add $10 per month per social channel connected (with a 14-day free trial).
Description: Buffer is an intuitive, streamlined social media management platform trusted by small businesses and individuals to help drive meaningful engagement and results on social media.
We have a suite of products for publishing, engagement, analytics, simple landing pages, and team collaboration. Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.
Unique value: What we’ve heard from our customers is that they love how clean and intuitive our tools are, how friendly and timely our customer support is, and how helpful our content is.
Hootsuite
Manage all your social media in one place
Prices: Free plan, $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)
Description: Hootsuite, probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies.
There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.
Unique value: Being such a comprehensive platform, there are several things that people love about Hootsuite: being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.
Sprout Social
We chose Sprout Social as our best overall due to the platform’s usability, publishing features, and analytics across all major social media platforms. This provider also offers one of the longest free trials in the business.Pros
- Excellent user dashboard lets you manage your social networks in one place
- Utilize Social Media Optimization tools
- Analytics and reports help you manage your user engagement and return on investment (ROI)
- Scheduling tools make creating posts a breeze
- Free 30-day trial
Cons
- Expensive standard plan
- Limits to how many social profiles you can manage
We chose Sprout Social as the best option for businesses based on the array of scheduling tools and analytics they offer, their mobile app for iOS and Android, and their paid promotion tools to help you expertly boost Meta posts. One major benefit you get with Sprout Social is a 30-day free trial with any of their plans. If you’re unsure of the value of this software, this free trial gives you a full month to try it out.
This software currently supports all the major social media platforms, including Meta, Twitter, Instagram, Google+, LinkedIn, and Pinterest, making it an excellent choice for all-in-one management. There are three paid plans to choose from:
- Standard: $89 per month
- Professional: $149 per month
- Advanced: $249 per month.
Sprout Social says their Professional plan is most popular since it lets you manage up to 10 social media accounts in one place. It also comes with an all-in-one social box, social content calendar, response rate and time analysis reports, analysis tools for Twitter hashtags, and plenty more valuable tools. With any of their plans, you also get a mobile app to manage your social media accounts on the go.
The Standard plan includes many of the features of the Professional plan, yet you can only manage up to five social profiles if you choose this option.
Zoho
Zoho stands out as an all-in-one tool consumers can use to run the social aspects of their business in one place while managing their email, projects, accounting, and webinars.Pros
- Zoho offers a CRM product that lets you manage your email, projects, accounting, and more under one umbrella
- You can integrate their social media management platform, which works with all major social media networks
- Social media planning for individuals starts at $10 per month
- A free edition with limited features is available with an option to upgrade
Cons
- Plans for agencies start at $230 per month, which is on the expensive side
- Plans for individuals and businesses only include one to three team members, with more users requiring an additional monthly spend
Zoho made our ranking as the best all-in-one tool based on the CRM product they offer in addition to social media management software. You can utilize Zoho to store and manage your email, create and oversee products, and take care of accounting all in one place. Zoho also offers comprehensive social media management software you can buy separately or integrate for full all-in-one management.
When it comes to their social media management software, Zoho offers three plans for businesses:
- Standard: $10 per month
- Professional: $30 per month
- Premium: $40 per month
Each plan lets you publish and schedule posts across multiple platforms, access summary reports and analytics, and access a Bitly integration & URL shortener. The Standard and Professional plans are limited to one brand and one team member, but both plans let you add additional team members or social channels for an additional cost.
A free plan with limited functionality is also available. With the free plan, you get access for one team member and brand and the ability to publish multiple posts in one place. Zoho also offers social media software for agencies that manage at least 10 different brands under their business umbrella.
Agora Pulse
You can cope without a social media management tool, but most small businesses would find a social media management tool useful.
Such a tool can save a huge amount of time and increase effectiveness and productivity.
Some small businesses will opt for Hootsuite first, basically because it has a free plan. And some will opt for a cheaper, scheduling-only tool like Buffer which only publishes content.
Although Agora Pulse is not the cheapest out there, in my view it’s the most robust and powerful and very good value for money. It integrates with all of the big networks out there including Facebook, Twitter, LinkedIn, Instagram and YouTube.
I love the inbox zero workflow which allows me to get through all my comments, mentions and messages really quickly. Assigning to my team members or engaging, commenting or archiving.
I’ve included it here because it came top in my article for the Top 5 Social Media Management Tools as rated by G2Crowd users. It includes full reporting, team users, scheduling, competitor analysis, auto-moderation tools and a whole lot more.
Conclusion
We’ve taken the confusion out of social media marketing! Now you can start, grow and manage your business with our social media software. We give you everything you need to run a successful social media campaign in one place