What are digital marketing tools? Digital marketing tools are the most commonly used digital marketing media that is used to promote your business online. They are unique to each business and they are usually based on your business type. For example, if your business model revolves around eCommerce then Google eCommerce Advertising is most likely to be one of your primary tools.
Digital marketing platforms are digital platforms which are owned by enterprises, developed with the core function of direct interaction with customers. The purpose of digital marketing tools is to connect the customer and the enterprise through an interactive channel. This channel can be divided into three core parts, namely online virtual reality, online marketplaces, and online communities.
Google Analytics
Google Analytics is one of the best free online marketing tools out there. Hardly any website does not use google analytics to analyze its website traffic. And, why not. Google Analytics is an all-in-one Powershot package that comes with all the features you need to monitor your website traffic.
It allows you to analyze who your visitors are, what are their preferences, and basically what they do the whole time they are on your website. Moreover, it is far too easy to configure. Simply add the analytics code to your website and you are good to go. On the basis of the report, you can segment your customers and with SEO tools, you can optimize your site.
Trello
The success of any marketing strategy depends on a lot of extent on the organizational ability of its marketing team. Each member of the team should be aware of the project the team is working on, its objectives, and upcoming projects which the team will be taking on.
Introducing Trello. Trello is a free marketing tool that lets you effectively manage all your marketing projects. It lets you prioritize and streamline your marketing initiatives.
The best part, the marketing team is always connected and through it, is always on the same page. the members can see the progress of the projects and edit the status of completion of a project.
HubSpot CRM
Hubspot’s got everything you need to market your business, making it a perfect all-in-one marketing solution. Combining all the features of CRM, sales, and marketing, Hubspot takes your marketing plan to a whole new level. With Hubspot, you get features like blogging, email, social media, marketing automation, and lead management all in one place.
Hubspot aims at bringing more traffic to your website, helps in lead generation, management, and conversion. This online marketing tool ensures that your brand becomes renowned in the market and you become an established name in the market.
Mailchimp
No matter how large or small your business is, email marketing should definitely be a part of your overall strategy.
When a customer signs up to your mailing list, they’re inviting you straight into their inbox. That’s why email marketing on average offers a higher ROI than any other marketing activity.
To get started with email marketing, you need a service that will enable you to capture emails, manage your lists, send out emails automatically or on a schedule, and analyze engagement.
Mailchimp is an ideal choice if you’re just starting out or if you are running a small business. Mailchimp’s basic service is free until your list hits 2,000 subscribers. It offers the main functionality you need without making managing your email marketing too complex.
Plus, Mailchimp now offers a slew of features and digital marketing tools (some under paid plans):
- Segmentation and personalization
- Landing page builders
- Form builders
- Audience insights
- CRM tools
- Predictive insights
Hootsuite
There’s no question. You must maintain a presence on social media to remain competitive in the marketplace. You also probably already know that social media can be a huge time sink, even if you’re using it purely for marketing purposes rather than endlessly scrolling.
Luckily, you have digital marketing tools available to cut down on this time inefficiency, like Hootsuite.
Hootsuite provides a central management platform for all your social media channels and allows you to schedule posts in advance so you can get all your social media content for the coming weeks or months ready in one session.
You also get advanced reporting tools to see which of your social media campaigns are working most effectively and use this data to calculate ROI.
You can also track mentions of your brand and manage responses, all in one dashboard.
Hootsuite also offers tools for promoting your social media posts through the platform now as well.
CoSchedule
A simple social media platform with social media post scheduling as the main feature and WordPress integration. A lot of nifty advanced features available as well for SM pros.
Price: $29/user per month.
Pros:
- Perfect for bloggers who want to schedule content across social channels.
Cons:
- Most small businesses don’t need advanced content calendars.
Buffer
Want to Tweet 24/7 from your social media account without having to be on Twitter at all times? Buffer is a great social media marketing tool for that, it makes that possible across all your social channels via scheduled posts.
Price: Free for one user, 3 channels, and ten posts/day.
Paid plans are $15-99/month.
Pros:
- Browser integrations make it easy to share content you find online.
Cons:
- High per-user cost.
- Analytics are just okay.
Image: Buffer
BuzzSumo
As mentioned above, the secret to getting the most out of data is interpreting it. BuzzSumo lets you run a search to quickly discover content ideas, uncover data insights and identify passionate influencers on social media.
This digital marketing tool adds insights to raw numbers to help you unlock content opportunities and generate ideas.
Price: $99-499+/month
Pros:
- Includes competitive insights (to help you spy on the competition).
- Helps you identify influencers in your space.
Cons:
- Expensive for small businesses.
Kissmetrics
Helps you analyze the conversion funnel from the time a visitor arrives on your page to the time they convert. Instead of using old school link tracking software or a link tracker this tool enables you to identify prospects and nurture leads—a powerful marketing tool in the right hands.
Price: $299-499/month
Pros:
- Designed to give you insights that will help you get the most out of all your marketing tools.
- Goes beyond just a regular click tracking software, allows you to group your audience to buckets according which actions they have taken and where they are in the conversion funnel
- Example: If you are running an ad campaign in facebook or a ppc ad you can create a funnel and view:
- everyone who clicked on the ad into first bucket
- of those in first bucket everyone who visited your landing page into second bucket
- of those in second bucket everyone who bought into third bucket
Cons:
- Not very useful if you’re starting out and don’t have a lot of leads yet.
- If you already know who your customers are (like if you run a small-town bakery), a lot of browsing data is meaningless to you.
- It’s a tracking tool so you do need to install an additional tracking pixel on your website
- Price.
Conclusion
As a business owner or marketing manager, you know that it’s vital to have digital marketing tools. Digital marketing is the best method to promote businesses and products online. There are various kinds of digital marketing tools available in the market. These online marketing tools help you in reaching your audience at the fraction of time spent on content creation. For example, if you are finding it difficult to make SEO content, then there are many SEO plug-ins available for creating this type of content. If you want to manage social media accounts then there are social media management tools available that can be integrated into your website.