It’s a difficult job finding the best marketing automation tool for a startup. The thing with marketing tools is that it can be overwhelming. There are a number of factors to bear in mind when choosing an automation software.
Here I’m going to give you the best marketing automation tools for startups using which you can grow your business for sure!
Marketo
Marketo is a flexible marketing automation platform trusted by over 2300 customers across the globe. Accessible on both desktop and mobile devices, the software provides a variety of features for B2B marketing, lead management, email campaigns, budgeting, and ROI optimization. The platform also allows for real-time personalization, so you may engage your target market proactively and effectively. As for pricing, Marketo is only available on a by-quote basis, so be sure to get in touch with their representative.
Detailed Marketo ReviewREAD MORE
Why Choose Marketo?
- Easy-to-Use Interface. With its drag-and-drop interface, Marketo is easy to use. You can create landing pages and publish your content without having to deal with the technical aspects of web development. This makes it a good option for users with no IT background.
- Simplified Social Engagement. Social marketing in the modern age is one of the difficult things to keep up with. Through Marketo’s simplified social engagement features, you can share, promote, and engage both new and existing clientele quickly and conveniently.
- Integrates With Leading CRM Platforms. Collaboration between your marketing and sales team is crucial to the success of a campaign. Luckily, Marketo seamlessly integrates with leading CRM platforms such as Salesforce and Microsoft Dynamics.
Bitly
Bitly lets you create short links that track every click, tap or swipe as they make their way across the internet. Branded links allow you to make sure campaign links have brand consistency, and you can integrate Bitly with most social media and campaign management tools to ensure all of your messaging is effectively tracked.
Pricing
Free; enterprise plans also available.
Alternatives
Shareaholic, Firebase Dynamic Links, Ow.ly
Hubspot
“The jack of all trades is a master of none.”
This statement is enough to describe Hubspot. It does everything but nothing at a deeper level. If you want CRM, marketing automation, sales management everything to be done in one place, Hubspot is your go-to option. It is often described as “inbound marketing software”.
This multitasking nature works the best for small businesses. It doesn’t cost too high. If you are looking for an “all-in-one” tool then Hubspot is the right choice for you.
Pricing
Pricing starts at $200
Marketo
Marketo is a top-rated marketing automation tool used by marketers to manage their work. This is a one-stop solution that consists of features like email management, sales team management, lead generation. It has a marketplace called LaunchPoint with dozens of integrations.
Marketo is neither the cheapest nor the most expensive marketing automation tool. The main feature of this tool is you can begin with basics and move to advanced level features on the same tool. It prevents you from shifting to other tools in the near future.
Pricing
Pricing starts at $1195/ month.
Marketing Creatio
Marketing Creatio is one of the leading cloud-hosted programs for holistic multi-channel marketing. A module inclusive in the Creatio CRM bundle, this platform allows users to optimize both front-office and back-office tasks with ease. Equipped with lead generation tools, communication features, and content creation solutions, the software can also be integrated with AI to boost user adoption. Marketing Creatio offers quote-based and annual enterprise pricing according to the number of contacts and users who will be enrolled in the system.
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Why choose Marketing Creatio?
- User-Friendly Platform. Having a low-code platform, Marketing Creatio is an ideal option for users who are not particularly tech-savvy. It lets you reap all the benefits of marketing automation without having to deal with complicated technological processes.
- Advanced Lead Nurturing. This platform utilizes out-of-the-box processes for lead management, demand generation, and client retention. This way, you can focus only on sales-ready leads and maximize the time you use for your campaign.
- Tracks Customer Preferences. Marketing Creatio allows you to provide a more personable marketing approach by keeping track of your customers’ preferences. Upon recording the evolution of the interests of your clients, it will then match them with the appropriate products and services.
EngageBay
Considered to be one of the more popular free automation software for SMBs, EngageBay provides an all-in-one CRM platform for users that enables them to automate specific business operations such as marketing, sales, live chat, and email marketing. Users can program automated responses to customers who interact with their live chat; users can then use the information to generate possible leads. These functions are also integrated on a single CRM interface which allows users to be on top of key business processes.
It offers an extensive CRM suite full of features that are extremely useful for SMBs. Their automation feature covers contact and email marketing management as well as live chat and social media engagement. Should you want to investigate the platform firsthand, you can easily do so when you can sign up for EngageBay free trial.
Try out EngageBay with their free trial
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Why Choose EngageBay?
- Integrated Systems all in a Single Platform. Having a comprehensive CRM suite fit in an intuitive dashboard is essential for managers since it lets them have a convenient tool to check on various areas in their processes at once. From here, they can spot which area needs attention, such as customer queries, and act on it accordingly.
- Substantial Features for Free Trial. EngageBay’s free trial offers extensive CRM solutions that SMBs can use depending on their needs compared to other premier CRM software that have similar suites. This affordability makes EngageBay one of the popular CRM solutions in the market.
- Intuitive Interface and CRM Controls. EngageBay’s CRM tools and platform are easy to understand and operate which allows for almost seamless integration with existing business processes. Users don’t need to be extensively knowledgeable of sales and marketing platforms to control EngageBay’s interface.
Detailed EngageBay Review
Mixpanel
Mixpanel is a granular data collection tool that allows you to analyze each customer interaction across the entire user journey.
By capturing each user interaction, you can start to build touchpoints and customer journeys based on actual customer interaction history, leading to more personalized customer experience and increased conversion rates.
Pricing
Free, up to 5 million data points per month with limited features; paid plans start at $99 per month for 10 million data points per month with full features.
Alternatives
ActiveCampaign
ActiveCampaign is a business marketing application designed for small companies. Used by over 100,000 people globally, this all-in-one software has all the tools you need to boost your business from marketing automation and sales CRM to smart emailing and data analysis. Should you encounter problems with their system, they also offer in-depth training and customer support. ActiveCampaign is available in four pricing plans ranging from $15 monthly to $279 monthly. They also offer yearly subscription options for your convenience.
Detailed ActiveCampaign Review
Why Choose ActiveCampaign?
- Unlimited Lead Scoring. Are you looking for a software that can easily adapt to the needs of your growing business? ActiveCampaign supports an unlimited number of lead scores, so you can easily accommodate all your leads without having to upgrade the program. On top of that, the system lets you organize your leads according to your priorities or even automatically distribute them to your sales team.
- Quality Emailing Tool. Sending emails to the right people at the right time may be one of the most challenging and time-consuming aspects of digital marketing. Fortunately, ActiveCampaign has an email management tool that allows you to create personalized and strategically scheduled emails. Additionally, it can support live ecommerce data and videos to create more engaging content for your clients and leads.
- Over 150 Supported Integrations. ActiveCampaign can be integrated with a large number of third-party applications. Whether you want to reinforce your platform with accounting, CMS, analytics, sales, customer support, or other auxiliary tools, they have you covered.
Segment
Segment lets you collect data points from every platform, aggregate into Segment, and then send that data to hundreds of tools for marketing, analytics, and data warehousing.
With over 200 source and destination integrations, Segment makes it possible for your business to coordinate and draw insights across multiple business units and teams.
Pricing
Free, up to 1,000 Monthly Tracked Users (MTUs); paid plans start at $120 per month for 10,000 MTUs.
Alternatives
Urban Airship, Keen, Snowplow, Mapp
iContact Pro
iContact Pro is a marketing campaign management suite built for small startups to medium-sized companies. It offers simple yet email marketing, segmentation, social posting, and workflow automation features that let you cut through the digital noise. Mobile-ready, it is also equipped with reporting and lead scoring tools for data analysis. To purchase iContact Pro, you may opt for their monthly billing plan or annual prepay that are priced according to the number of subscribers. You may also choose their Premier plan which is available by-quote.
Detailed iContact Pro ReviewREAD MORE
Why Choose iContact Pro?
- High-End Email Marketing. Catching the attention of your leads doesn’t have to be too complicated. Using the advanced email marketing tools of iContact Pro, you can leverage what you already know about your customers to boost your campaigns. It even allows you to segment contacts and nurture them with timely and relevant emails.
- Individualized Workflows. Target your audience with the right content at the right time using iContact Pro’s configurable workflows. No matter what your process may be and no matter how you categorize your leads, this feature can accelerate your operations with minimal disruptions.
- Social Media Monitoring. iContact Pro lets you post content on different social channels. On top of that, it allows you to join in real-time conversations and trends so that you can be more proactive in engaging your market.
Conclusion
Have you ever wondered what email marketing tools are out there for startups? If you run an online business, you’ll already know how important it is to be able to reach your customers with sales promotions. It’s easy to think that the big players like Salesforce.com will be the best fit for your startup, but they can come at a hefty price. Here are several alternative email marketing tools for startups. You could try out salesforce as well. https://www.salesforce.com/