Social media listening tools are the new trend to gain success in social marketing. For achieving this massive success, firms and individuals need to improve the social marketing campaigns by considering the customer’s and followers opinions and comments and collecting and posting them on pages and tweets for promotion of their business.
Social media listening tool enables you to track your brand and competitors activities on social network with free online tools.
Mention.com
Mention is a social media mention monitoring tool that tracks social media conversation across the web, blogs and social networks.
It’s a very simple way to see what people are saying about your brand or industry, especially considering you’ll be able to track keywords, competitors and even specific employees–all for free!
Note: at the time of this writing all social media mentions were limited to 1000 mentions unless you have a paid account. Also note that only 3 projects can be created with this version.
After you’ve signed into your account, you can add social media keywords as projects.
How it works:
When adding a social media keyword project on Twitter, you’ll want to include the social network name and mention frequency type . Then enter your keyword once on both screens.
To set up social monitoring of your brand or competitors, click on ‘Social’ from the top nav bar and then select ‘Brand Monitoring.’
You’ll want to specify which social networks you’d like to monitor (Twitter, Facebook, Google+, Blogs). Then decide what kind of mentions you’d like to follow:
- Mentions Only
- Favorites Only
- Mentions & Replies (recommended).
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TweetDeck
TweetDeck is a social media listening software that allows you to organize social profiles and social conversations in one dashboard.
How it works:
First, connect your Twitter account by clicking on the ‘Add Account’ or ‘Connect’ button under the social accounts heading.
After connecting social web profiles, you can view recent activity directly on each social network page.
Boardreader
Boardreader does what its name suggests — it crawls message boards and discussion panels to see what people are saying about you and your brand in the dreaded comments sections, which otherwise seem impossible to parse through. Commenters often have stronger words than social media posters, so make sure you have a thick skin before diving in.
BuzzSumo
BuzzSumo aggregates data about the number of links to your domain and pieces of content receive — on social media, and via backlinks. These insights can help you determine which content formats perform best on each network, giving you ideas for web pages and pieces of content to replicate again. It’s freeup to a certain number of links, but after that, you have to pony up some cash for the Pro version.
Google Alerts
Google Alerts is a social listening platform that allows you to receive media notifications on keywords and topics.
How it works:
First, create your Google Account.
Next, click the ‘Create alert’ link under the ‘Alerts’ heading (this will navigate you to a page where you can set up social accounts).
In the dropdown menu for social networks (in this example we’re using Facebook), select a social network or list of social accounts that you’d like to monitor.
This social media monitoring platform also offers RSS feeds for each subscription so you can view recent activity from blogs or websites – this feature comes in handy if you want to track social media mentions from an individual blog post or web page.
Twilert
Twilert is social media listening software that sends email notifications when specific terms are mentioned online.
These email alerts help keep you informed of what’s being said about your brand or business.
How it works:
To get started with this social media monitoring tool, first sign up for a free trial and log into the social media listening software.
Next, enter your social network name and social media keywords (separated by comma).READ Writing a Mission Statement that Inspires: 3 Tips
After setting up a keyword alert, you’ll be able to configure the parameters for email notifications (which social networks will receive the alerts? Which social accounts will they come from?) and selecting an email address that you’d like to send them to.
As with many social networks, mention frequency type, social networks and frequency can all be changed as needed.
Twitter Advanced Search
Twitter Advanced Search allows you to find recent tweets containing specific words or phrases.
How it works:
The interface is fairly intuitive – log into your Twitter account, then click on ‘Advanced search’ link in the top right of the social media dashboard.
Here, you can enter a keyword or phrase that you’d like to monitor (Twitter will only return results containing your keywords).
TweetReach
TweetReach gives you a free “snapshot” report on the potential reach of any tweet that includes a given hashtag, keyword, or username. With analytics provided by Union Metrics, the tool offers a free signup for which you’ll be able to see who’s talking about which topics, how many impressions you’d get on a post about that topic, and more. TweetReach’s snapshot reports are free for the first 100 tweets, and the company offers paid plans starting at $49/month thereafter.
Followerwonk
Followerwonk lets you quickly and easily search users’ Twitter bios and profiles for mentions of you or your brand. Log in with your Twitter credentials to check it out, or subscribe to the paid versions to get even more social insights.
SumAll
SumAll connects to a variety of different social accounts — including Twitter, Facebook, Instagram, and LinkedIn — to provide you with insights about your followers, interactions, and engagements. The paid version provides content recommendations and automatic post scheduling.
Mentionmapp
Mentionmapp connects to your Twitter API and see what’s going on in your Twitter network. You can see who mentions you the most, as well as who retweets you the most (using Retweetmapp). It’s interactive, too. That way, you can click through and see how your interactions are connected — if you want to keep an eye on the impact or reach a positive (or negative) tweet about your brand can have.
Google Analytics
Google Analytics should be one of the first search results on google for the query: “Free Social Listening Tool, Google”, but alas, it’s not. Which is a shame, because this free-to-use social listening platform is a great example of available services online that don’t require a subscription or a premium price. Essentially, Google Analytics is a very straightforward, but extremely dependable site. Built to help brands improve engagement through unique AI-based software, GA builds upon an established system of reams and reams of data, always updating in real-time in order to provide an accurate, accessible full picture of the current state of the market and general sentiment levels of your consumers. Companies like Panasonic, Sephora, and Minted, have all taken advantage of Google Analytics, so there’s no reason you shouldn’t either!
The Google Analytics platform
When you’re able to effectively monitor the health of your campaign, see what people are saying about you and your competition online, and provide pinpoint data that can help you avoid brand crises, then you’re dealing with a high-end product; thankfully Google Analytics is a free tool and you’d be doing yourself a huge disservice by not checking it out and trying it for yourself… AGAIN, for FREE!
Keyhole
Keyhole, while an excellent social listening platform, and a reliable tool for marketers who wish to focus more heavily on influencer tracking and social media analytics, it’s important to note upfront that it’s a free-by-trial option, with an available demo that can be acquired upon request with limited features. With all of that said however, Keyhole impresses with a wide, wide variety of services ranging from easy-to-use dashboards and visual graphics, to complimentary how-to videos and customer support. What’s so great about Keyhole, compared to other subscription-based social listening tools, is that it doubles as an in-house internal communications hub that can allow for idea and solutions sharing service. That’s a whole lot crammed into such a neat little digital package.
The Keyhole platform
As the winner of three G2 industry awards (Fastest Implementation Winter 2020, Higher Performer Winter 2020, & User Love Us award), Keyhole has something for everyone when it comes to social intelligence services. We could go on and on about the various other notable elements of KH, like how its optimized for almost every social media platform on the market, or how its paid subscription option is a low low $79.99 /mo, which is way cheaper than the other game in town, but there’s no point. Just check it out for yourself and see how Keyhole is a great platform to try for free and then adopt for very little if you decide that’s the right choice to make!
Lithium (formerly Klout)
Lithium — which recently acquired the social media monitoring tool, Klout — offers a “social response” tool that allows you to manage, understand, and respond to the direct outreach you get from other users on social media. The tool integrates with Twitter, Facebook, Instagram, and more to help you visualize where people are talking to (and about) you the most, so you can focus your customer engagement in all the right places.
Hootsuite
Hootsuite works like TweetDeck — but for all of your social networks. From your Dashboard, you can carry out social monitoring, scheduling, campaigns, and analytics — all in one place. Hootsuite integrates with Twitter, LinkedIn, Facebook, Instagram, YouTube, and Google+, and although it’s free for individuals’ accounts, businesses and enterprises have to purchase paid versions.
Conclusion
Social Media Listening tools are the single most important monitoring software that anyone who wants to market their business or brand can utilise. It’s like social intelligence gathering for your business. There are many benefits of having great social media listening tools for your company, which I will explain later in this article. The main reason why it is essential to listen to the people who engage with your brand online is because it lets you know what they like and dislike regarding your product, service, and/or company.