ChoOne of the most important aspects of running a successful social media marketing campaign is accurate analytics. Why? Without it, you’re flying blind. That is, unless you’re using the best free social media analytics tools!
This post provides you with information on some social media tracking tools that will help you to understand how your actions are impacting your social media results, and what you can do to change those actions for positive outcomes.
TweetDeck
Those who rely on Twitter to get their message across will find much to like about TweetDeck. TweetDeck is a free application that enables you to manage multiple (unlimited) Twitter accounts from a unified interface. You can create your own customizable social media dashboard that allows you to send and receive tweets and manage and monitor your Twitter profiles. You can use TweetDeck as a web app, Chrome app, or desktop app. TweetDeck can be set to post scheduled tweets, build Tweet lists, and more. And the extra special part is that it’s always free.
Canva
Social media is increasingly becoming more and more visual. Canva is an excellent tool for anyone managing social media accounts to use. You can create designer-level marketing assets using any of the thousands of ready-made designs they have available to you. Now, you can even connect your social channels and publish or schedule directly from Canva. They have a free version available, which gives you decent access to great pre-made templates. The pro plan gives you access to all of the templates for only $12.95/month.
Hootsuite
Hootsuite is one of the most established and popular apps for social media scheduling and marketing. You can use it to schedule posts, receive in-depth reports, and collaborate with your team members, thanks to built-in teamwork features. It enables you to view multiple streams at once and monitor what your customers are saying. There is a free limited plan available for 3 social profiles and up to 30 scheduled messages.
Social Mention
Social Mention aggregates all of the blog, microblog, image, and video content related to the search term you provide from a variety of search engines and social networks. This makes it easier to digest and view what’s being said about your brand in one comprehensive view.
TweetReach
TweetReach gives you a free “snapshot” report on the potential reach of any tweet that includes a given hashtag, keyword, or username. With analytics provided by Union Metrics, the tool offers a free signup for which you’ll be able to see who’s talking about which topics, how many impressions you’d get on a post about that topic, and more. TweetReach’s snapshot reports are free for the first 100 tweets, and the company offers paid plans starting at $49/month thereafter.
Followerwonk
Followerwonk lets you quickly and easily search users’ Twitter bios and profiles for mentions of you or your brand. Log in with your Twitter credentials to check it out, or subscribe to the paid versions to get even more social insights.
SumAll
SumAll connects to a variety of different social accounts — including Twitter, Facebook, Instagram, and LinkedIn — to provide you with insights about your followers, interactions, and engagements. The paid version provides content recommendations and automatic post scheduling.
Mentionmapp
Mentionmapp connects to your Twitter API and see what’s going on in your Twitter network. You can see who mentions you the most, as well as who retweets you the most (using Retweetmapp). It’s interactive, too. That way, you can click through and see how your interactions are connected — if you want to keep an eye on the impact or reach a positive (or negative) tweet about your brand can have.
Lithium (formerly Klout)
Lithium — which recently acquired the social media monitoring tool, Klout — offers a “social response” tool that allows you to manage, understand, and respond to the direct outreach you get from other users on social media. The tool integrates with Twitter, Facebook, Instagram, and more to help you visualize where people are talking to (and about) you the most, so you can focus your customer engagement in all the right places.
Hootsuite
Hootsuite works like TweetDeck — but for all of your social networks. From your Dashboard, you can carry out social monitoring, scheduling, campaigns, and analytics — all in one place. Hootsuite integrates with Twitter, LinkedIn, Facebook, Instagram, YouTube, and Google+, and although it’s free for individuals’ accounts, businesses and enterprises have to purchase paid versions.
SocialPilot
SocialPilot has emerged as one of the most straightforward social media marketing and analytics tools to use. This tool lets you post on multiple social media platforms such as TikTok, Facebook, Twitter, LinkedIn, Instagram, Google My Business, Pinterest, Tumblr, and VK. SocialPilot makes it quite simple to track metrics for social media campaigns for each of your profiles separately. You can track content engagement, audience growth, demographics, and influencers.
Users can plan, publish, promote, and create reports under social media banners through SocialPilot.. SocialPilot keeps your content, scheduling calendar, and social media analytics in one place so you can effectively consolidate your digital campaigns. When you add an account to SocialPilot, it pulls in analytics data eliminating the need for a manual setup. This is a big plus if you’re a busy social media marketer.
SocialPilot’s social media analytics and reporting features
- Analyze your best-performing content that engages your audience the most.
- In-depth audience insights to analyze growth patterns.
- Influencers analytics to find out top influencers that can help you drive engagement.
- Find the best time to post by analyzing when your fans are most active.
- Analyze every bit of your social account with comprehensive social media analytics.
- Download graphical PDF social media analytics reports anytime.
- Directly email social media reports to your clients from the SocialPilot dashboard.
From novices, intermediate experts to advanced users, SocialPilot fits a diverse range of users, making it a highly versatile tool for social media analytics and reporting besides scheduling and publishing. You can also analyze your Facebook, Twitter, LinkedIn, Pinterest, and Google My Businesses accounts with SocialPilot.
What do our users say?
Luis Ignacio C.
I am surprised by the kindness that it offers me. Anyone who works in digital marketing, looking for a reliable tool, is what I have received since I implemented SocialPilot as the main tool. They also offer you a complete section of analytics, which allows you to show the orderly evolution of your work.
Cindy C
SocialPilot is amazing! This software frees up my time immensely, even providing me with analytics for each one of my social media accounts which is great.
Verified User
I love the simple, clean navigation. It’s incredibly easy to learn to navigate, to add feeds/social pages, and to check out the graphs and analytics. Compared to their competitors, the pricing is at a great level for small to midsize businesses.
Agorapulse
Agorapulse schedules posts, analyzes performance, and monitors hashtags and keywords. Though it doesn’t really qualify as a social media analytics tool per se, its analytics and reporting feature makes it an excellent tool for beginners to get a clear picture of overall social media performance.
Agorapulse also has an asset library, so you can reuse the same assets for multiple posts. It also has team collaboration features for regulating workflows.
Pros
- It provides great social media competitor analytics.
- It provides insightful community management reports such as response and conversation rates to show how well your customer/community interaction is.
- The topic-wise labeling feature allows you to track the analytics of your post and generate reports quickly.
Verified Agorapulse User
The inboxing feature is something our team enjoys the most.
Cons
- It does not give Pinterest publishing, analytics, and reporting features.
- Agorapulse provides basic reports making them less useful for agencies.
- For the features it offers, Agorapulse is priced quite high.
Google Analytics
Free
Google Analytics is one of the best ways to track social media campaigns and even helps you measure social ROI. Google Analytics is one of the most valuable social media reporting tools for analyzing the trend of social media traffic.
You can also find out the most effective network that’s yielding you the best results for your campaigns. There are also several custom filter options for diversified reporting.
Pros
- It’s completely free.
- It’s compatible with multiple digital environments like websites, mobile applications, etc., including Google Ads accounts.
- It collects data from multiple sources, creates goals, and tracks them thoroughly.
- It gives you customized reports for better decision-making capabilities.
Esra K.
Google Analytics provides us meaningful insights about our website to improve it accordingly, attract new visitors and increase our potential customers.
Cons
- There’s a lot of learning involved to understand the tool.
- It has multiple dashboards, which can be overwhelming if you are not sure what you are doing.
- If you want to upgrade your free plan, it will cost you a whopping $150K a year.
Conclusion
Social media analytics tools are an advantage which allows you to have a greater control of your social media marketing performance. You can learn from the feedback by tracking key statistics about your social media strategy, including the number of visitors you get on your social media sites, engagement rate, how many people share your content to their followers, and so much more.