Looking for the best social media automation tools 2020? Or maybe you’re more interested in what some of the best social media automation tools 2021 have to offer. No matter the year, it’s always good to know your options.
If you want to automate your social media tasks and save time, you’re probably looking for some of the best social media automation tools 2020. Or maybe you want to automatically share content on your social media channels. Or maybe you’re looking for free twitter automation tools or other social media automation software. The good news is that there are several tools available that can help automate all kinds of social media tasks.
Hootsuite
One of the best free social media automation tools is Hootsuite.
Hootsuite is an easy but effective tool for social media automation that lets you schedule posts to be published on different platforms beforehand.
This tool provides real-time notifications of all the activities that take place on social sites, such as when your company was mentioned and what was exactly said.
This can help you know what consumers want and prevent possible disruptions.
Hootsuite has over 10 million users as this platform provides a single dashboard for social account holders from where they can easily run all their accounts.
With over 35 social media APIs including Twitter, Google+, Facebook, LinkedIn, Instagram and the rest, the app integrates well.
It supports Google Analytics too.
Hootsuite is inexpensive and thus suitable for typical advertisers in social media.
Starters should take advantage of the short free trial period and then choose a package from the available affordable options.
BuzzSumo
BuzzSumo is the tool you need if you want to have a greater understanding of your social presence and build smarter marketing strategies.
Instead of wondering what content inside your niche gets a lot of eyeballs, this tool using keywords helps you to discover the most popular posts as well as the influencers who wrote them.
BuzzSumo helps to develop powerful marketing strategies by identifying trends, keywords, and influencers.
BuzzSumo has become very popular among marketers because of its ability to generate deep insights and help improve the output of the content.
This is the reason it has become one of the best social media marketing automation tools.
BuzzSumo is principally a research tool with a search bar where you use a keyword or sentence to scout for something you want.
You can filter the results, by location, domain, platform, duration, etc.
This tool gathers data from major social media networks such as Facebook, Twitter, Pinterest, Linkedin, and a few others.
It is also able to offer statistical data.
BuzzSumo also has lots of other apps such as a content analyzer, a Facebook analyzer, and more.
It assists you to do all this at a very affordable price.
It’s something we recommend to small businesses that are trying to make a name in the market for themselves.
It is a profoundly valuable tool.
SocialBee
SocialBee is a social media scheduling tool that can be used to plan and schedule content for a range of different platforms.
The tool makes it easy to manage social media campaigns at scale thanks to its intuitive category-based scheduling system.
When you schedule a post, you can assign each post a specific category to help you stay on track with your content. At any time, you can use the scheduler tool to pause posts from certain categories, make bulk edits, re-queue posts, and more.
You can use SocialBee to manage your campaigns on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and GoogleMyBusiness. You can also use the tool to plan your hashtags, create hashtag collections, and preview the posts before they go live.
SocialBee is useful when it comes to campaign tracking as well. You can use the custom URL and tracking features to create short URLs that are optimized for social media, and generate tracking codes so you can automatically measure interactions with your social media links.
SocialBee is a great choice for larger companies and agencies as it has some useful collaboration features. You can set up different workspaces if you manage more than one brand, assign users roles, and set up automated content comment and approval workflows.
Overall, SocialBee is an extensive social media management tool that can help you to effectively schedule posts and automate aspects of your campaigns.
Pricing: Plans start from $19/month.
Agorapulse
Agorapulse is an all-in-one social media management tool that is perfect for managing everything from post scheduling to monitoring and reporting.
It comes with an extensive range of tools including:
- A social media inbox – manage all of your direct messages and comments from different platforms in one easy-to-use inbox
- A social media publishing tool – Schedule and plan content. Publish all your social content from the same organized dashboard.
- A social media monitoring tool – Measure brand sentiment and stay on track of what people are saying about your brand on social media
- A social media reporting tool – Easily generate in-depth reports. Analyze your metrics and optimize your campaigns.
In addition to all of the above, Agorapulse also offers some useful automation features that can make managing your social media campaigns quicker and more efficient.
When it comes to content management and scheduling, Agorapulse offers features such as a saved reply feature and keyboard shortcuts.
The social inbox also has an automated moderation assistant that assigns messages to the right team members, and auto archives spam messages and tweets.
You can also use Agorapulse to automate repeating posts for events, re-queue content, and bulk upload CSV content for posts.
Agorapulse is the perfect tool for brands running large-scale social media operations.
Pricing: Agorapulse has a free plan available. Paid plans start from €79/month.
SocialPilot
SocialPilot is a social media automation and analytics tool for businesses – from small to medium and even large companies. With this social media automation tool, you can expect to enjoy a ton of features such as social media scheduling, calendar management, client management, and more.
Additionally, it doesn’t matter what social media channel you are using because SocialPilot has your needs covered. That said, you can integrate SocialPilot with social media platforms such as LinkedIn, Facebook, Pinterest, Twitter, Instagram (Direct Publishing), and TikTok simultaneously.
The best of all is that SocialPilot offers users a social media calendar feature, which will help you monitor your social media campaigns. You can incorporate filters into your calendars and monitor your social media campaigns by groups and accounts. Even more, the calendar functionality allows users to drag and drop their social media posts and reschedule them, depending on what has changed.
Finally, SocialPilot users can analyze their social media post-performance basis how engaged their audience, influencers, demographics, and competitors are.
Core Features of SocialPilot
Now that you know what SocialPilot can do for you, let’s discuss the core features of SocialPilot below:
- SocialPilot gives you the freedom to schedule your posts as you want with advanced social media publishing capabilities and audience targeting.
- You will get helpful analytics of your automated social posts and know where to adjust with downloadable PDF social media reports.
- Set access levels to your team to maintain the content flow in your company. With its team collaboration feature, you can add your team members and assign accounts and access levels.
- You can use your Social Inbox to moderate conversations on Facebook pages.
- You have control of your Facebook ad campaigns by using Lead Ads or Boost Post.
- Excellent customer service available 24×5 to help you whenever you need assistance via chat/email/call.
Pros
- Enhanced team & client collaboration for hassle-free social media management.
- You can bulk upload up to 500 posts in one go.
- Facebook and LinkedIn audience targeting available.
- Top-notch browser extension.
- Publish native videos, add GIFS, create carousel or album posts for interactive social media posts.
- Google Drive, Dropbox, and Box integration for easy access to your media
- Create marvelous social media images on the spot with the Canva integration.
- They offer 5 ways to automate your social media posts – immediately, schedule according to the said time-slots, schedule at a specific time, repeat posts in time intervals, and share it after the first post in your queue.
SocialPilot Pricing
They offer a 14-day free trial and a SocialPilot walkthrough as you sign-up (no credit card required)
- Professional Plan – $30/ month
- Small Team Plan – 50/ month
- Studio Plan – $100/ month
- Agency Plan – $150/ month
- Enterprise Plan – you will have to contact them for a quote
Conclusion:
In the present time, social media have gained a great importance in people’s life due to its various advantages. At present times, social media play a significant role in everyone’s life and it is one of the best and the most popular means by which people tend to share their thoughts and feeling with others. You can use numerous number of social media automation tools to carry out the task on your hands more easily and quickly. Social media tools help you to connect with your friends more proficiently and it also helps you to do your work more efficiently and effectively.