With the increased number of social media platforms, it’s becoming harder and harder both for companies and nonprofits to manage their social media accounts. Luckily, there are best social media management tools for nonprofit organizations, and we’ve found some great options out there to make your life as an organization with limited resources a bit easier.
Social media has changed the face of marketing. Over the years, social media has provided a platform for nonprofits to gain awareness about their cause and connect with people from around the world. Whether you are a nonprofit corporation looking to build a website or simply a volunteer wanting to help your community, social media can serve as a platform to help spread the word about your cause. Here are the best social media management tools for nonprofits in 2021.
Sprout Social
If you want to explore your social media analytics, schedule posts across platforms, and monitor engagement, Sprout Social is a great all-in-one social media management tool. The platform allows you to analyze your social media data beyond the built-in analytics offered by Facebook, Twitter, and Instagram. You can also track engagement on keywords and hashtags, identify influencers, build custom dashboards, and more. Sprout integrates with all major social media platforms (Facebook, Instagram, Twitter, LinkedIn, and Google+), as well as other systems including Bitly and Google Analytics.
Pricing: Sprout Social starts at $99 per month, but they do offer a 30-day free trial period so you can give the platform a test run.
Hootsuite
If you’re looking to streamline post scheduling, content curation, and social listening, Hootsuite is a neat hat-trick for all three. The social media service is capable of multi-platform post scheduling, content cloud storage, tracking the digital impact of your social media campaigns, and monitoring social conversations by keyword, hashtag, and location — and in multiple languages. It’s compatible with all major social media networks (Facebook, Twitter, Instagram, YouTube, LinkedIn, Google+) and WordPress, along with a slew of other systems such as Salesforce and MailChimp.
Pricing: Hootsuite subscriptions start at $19 per month, and they offer a 30-day free trial plus discounts for nonprofits.
StoryLab.ai
If you want to succeed on Social Media, you’ll need more and better content at scale. StoryLab.ai is a free tool that helps you generate highly relevant content ideas. Simply describe what you would like to write about and StoryLab.ai’s tool will do the heavy lifting for you.
Next to generating content ideas, you can also generate blog post titles and more.
Having great blog post titles will help you to stand out and make people stop scrolling and pay attention to your message.
Buffer
Buffer is a popular and widely used social media marketing tool. Due to its simplicity and efficiency, Nonprofits love using this tool. This tool offers amazing analytical features to track the performance of all your social media posts.
Features:
- For nonprofits that are just starting up, buffer offers a free account.
- Based on the followers’ activity, it suggests perfect moments to post on social media accounts.
- You can also create and schedule your content with the buffer’s image creator and shorten your links.
Liinks
Liinks lets creators design and build pages in minutes, with more ways to customize than other link-in-bio tools.
No two pages are alike – great for creatives, personalities and brands wanting full control over their page’s look and feel. Create beautiful micro landing pages with ease. Drop in your links, style your page and add it to your bio.
It’s free to get started with Liinks, but upgrading to Liinks Premium (only $3.99/month!) unlocks robust features giving full advantage of all the awesome customization options.
Every Liinks user gets:
– Unlimited basic links
– Profile picture and bio at the top of your page
– Social icons for quick reference
Premium Liinks users can:
– Add images to your links and choose between 6 awesome different layouts, including Grids and Carousels
– Customize the colors, fonts, background, and more to match your brand.
– Add Media embeds (Youtube, Spotify, etc…)
– Connect to Instagram to automatically update your Liinks page with links from your post captions
– Collect emails in Mailchimp with a Mailing List block
– Animate your Liinks to draw attention or schedule them to show and hide at a specific time
With an expanding feature set and low price point – Liinks is a great option for those looking to stand out with a beautiful and unique bio link page. Explore some of our favorite pages here!
Later
If you are a heavy Instagram user and you want to build your community and engagement on that platform, then Later is for you.
Key Features: The most unique features are the ability to plan and schedule posts in a visual calendar view, which is useful to a visual person like me. You can also preview posts as they will actually appear on the platform. I especially love the Visual instagram Planner, where you can see your entire feed on desktop and mobile, which helps to create a consistent look and feel, as well as plan longer campaigns.
Pricing: Free for one individual user per network on the Individual plan, with a limit of 30 Instagram posts per month. Through the Later for Nonprofits Program, they offer a 50% discount on an annual subscription for our Premium plan to qualified nonprofit organizations.
ViralTag
ViralTag advertises itself as “the #1 social media marketing tool for sharing visuals.” if your nonprofit has active accounts on Instagram and Pinterest, and you are looking to create and share more visuals, you should check out ViralTag.
Key Features: Like many social media scheduling tools, you can manage multiple social networks, schedule unlimited posts, recycle evergreen content, collaborate with a team, and analyze performance. What’s special about ViralTag is their “visual marketing calendar”, where you can create and schedule multiple Pinterest pins and Instagram posts.
Pricing: 14 day free trial. Individual accounts start at $24/month. I could not find specific information about nonprofit discounts on their website, but since their competitors all offer this perk, I suggest contacting them directly to see if you can get a discount.
SocialOomph
SocialOomph was originally brought to my attention by social media marketing expert John Haydon, based on it’s affordability and ease of use for the non-techie, a huge plus for many nonprofit social media managers.
Key Features: If you primarily use Twitter for your nonprofit, SocialOomph has many features that can maximise your productivity and engagement, including: Ability to schedule unlimited tweets, track keywords, save and reuse drafts of posts, and check DMs on multiple accounts.
Pricing: All Twitter features can be used on their free plan. To sync more social media accounts, you need to sign up for their Professional plan, which is $17.97 every two weeks. Like ViralTag, I could not find specific information about nonprofit discounts on their website. However, since the majority of their competitors offer special nonprofit pricing, I recommend contacting them directly to see if you can get a discount.
Canva
Canva is a graphic design program that makes creating professional graphics and presentations easy — no graphic designer experience required. With Canva, you can create a social media graphic (at any size or dimension) using your own images or any of the millions of themes, graphics, icons, and fonts in Canva’s arsenal. You can also save your creations if you want to make a recurring series using the same branding.
Pricing: While basic Canva is free to use, pricing for access to more features begins at $12.95 per user per month. Canva also offers nonprofit organizations free account subscriptions.
Conclusion:
Nonprofit social media management can be a little tricky. It’s not like you’re selling something most of the time. Your job is essentially to make an audience or community happy. Yep, that’s it. So managing this audience is about listening to what they have to say and sharing their good news for them when you can. No wonder there are so many social media management tools out there!