Bloggers are innovative. They are thinkers, doers, passionate, and they want to be successful. Life is too short to wait for things to fall into place. Here are some tips on the best social media management tools for bloggers .
Every blogger needs to manage his or her blog’s social media accounts. There are a few different types of social media management tools available, but all of them can really get the job done. In this article, we will cover the five best social media management tools for bloggers. These tools include HootSuite, SocialOomph, Buffer, IFTTT and Agorapulse.
Sprout Social
Sprout Social is a leading social media management platform that provides engagement, publishing, analytics and collaboration tools for teams of all sizes.
Engagement
Sprout Social has a Single Stream Inbox where you can manage all your messages in one place. You can manually mark completed messages and hide them from the inbox so that you remain focused on the current workload.
For teams, there’s the option to add custom tags to categorize messages, filter the inbox and share the workload. You can also see live activity updates in the inbox when a teammate is viewing or replying to a message, so there’s no chance of duplicating tasks.
Scheduling
Sprout Social allows you to schedule, queue and publish messages to each social network from their web app, browser extension, and mobile apps. Sprout’s ViralPost tool determines the best times to post your messages so you can maximize engagement.
The user-based publishing permissions let you set up team members to draft and submit messages, and then have team leaders or managers approve them. Using the shared content calendar you can view and manage social posts across multiple profiles, networks, and campaigns.
Reporting
Sprout Social provides an in-depth suite of analytics and reporting tools.
Their integrated network analytics allow you to view network, profile and message-level insights for Twitter, Facebook, LinkedIn, and Instagram.
Sprout Social also tracks your team performance so you can measure overall and individual members’ responsiveness and engagement.
Distributing information to clients or management is straightforward with the presentation-ready reports that can be custom-branded and exported in CSV or PDF format.
Networks
Sprout Social integrates with Facebook, Twitter, LinkedIn, and Instagram.
Pricing
Sprout Social has four monthly subscription plans. Each plan rises in price according to the number of features. And on top of that, you pay for how many users you need.
All plans include a 30-day free trial, and there’s a 10% discount if you prefer to pay annually.
- Prices start from $99/month
Crowdfire
Crowdfire is an affordable social media marketing platform that offers you the tools to manage all your social profiles from a single dashboard and automatically find and schedule effective social content.
Engagement
Crowdfire uses the inbox format to manage engagement via the Mentions tab. You can view each mention, like, reply and assign tasks to your team within the dashboard. With the Crowdfire mobile app you can also reply instantly on the go.
Scheduling
With Crowdfire’s scheduling feature you can maintain a 24/7 presence on social media. Once you have a content schedule, it’s easy to add new posts to fill the gaps. For instance, you can set your custom best times to post on social media or select Crowdfire’s automatic best time based on recommendations from each account.
Your Queue Meter will make you aware of how much content you need to fill up your calendar so your accounts look active for the next 7 days.
Reporting
Crowdfire comes with 3 reporting features: report builder, analytics and competitor analysis. These features will help you measure, track and understand how optimized your social media strategy is, and allow you to compare to your competitors.
Crowdfire lets you export your reports in a variety of formats including PowerPoint and PDF, and schedule weekly or monthly exports directly to your email.
Networks
Crowdfire connects with popular social networks including Twitter, Facebook, LinkedIn and Instagram.
Pricing
Crowdfire has a range of subscription plans designed around the number of users and social profiles you want to connect. They also have a limited Free plan that’s designed for one user and includes 10 scheduled messages per account for three social profiles.
- Paid plans start from $9.99/month and increase depending on the amount of social profiles linked. Annual discounts available.
Sendible
Prices: $29, $99, $199, $299 per month, and enterprise pricing (with a 30-day free trial)
Description: Sendible is a social media management tool built specifically for agencies with several clients. On top of most features that social media management tools provide, Sendible allows you to customize your dashboard according to your branding to attract new clients.
Unique value: Sendible has some impressive integrations such as the Canva graphics editor, royalty-free image search, and YouTube search. It also provides some automation for those who want to save time on repetitive tasks.
Falcon.io
Platforms: Facebook, Facebook Messenger, Instagram, Twitter, LinkedIn, YouTube
G2 Ranking: 4.1 out of 5
Falcon.io. is a cloud-based social media marketing and customer experience management solution that features tools for social media listening, engagement, publishing content, measuring, and customer data management.
They pride themselves in being versatile for any type of marketer whether it’s for a solopreneur or a digital agency. Toting Auto-Queue posting and visual planning, their tool can be used for monthly planning across different social channels.
They have a Social Inbox feature in addition to social monitoring and listening. They do not have an Influencer Search feature, yet they are a fully encompassed tool that is likely to serve business of any size.
Falcon.io provides users with a content calendar that allows them to plan, create and schedule content in collaboration with marketing teams.
It also facilitates the creation of pages using the campaign builder that consists of pre-designed templates providing APIs that deliver metrics on social data, audience and content, for integration with existing client CRM, CMS and analytics systems.
This social media management software offers support through online guides, tutorials and via email and a ticket submission portal 24/5 on business days and custom hours on weekends.
Pricing starts at $129 a month and increases based on custom features.
Conclusion
Paid social media management tools, as well as free ones, can help bloggers save time and money so they can spend it all on their blogging business. There are many options to choose from including Hootsuite, CoSchedule, Buffer and Tailwind. The main differences between them include features, pricing and automation.