Social media marketing is a way of building a relationship with your customers and position yourself as a thought leader in your niche. More and more Linkedin users are using Linkedin to promote their business. Here you will learn about the best social media management tools for Linkedin which helps you to save time and stay on top of all things related to linkedin.
Social media is a valuable way to reach out to prospects and clients. [Company name] spares you from getting lost in the maze of available options and offers a list of 10 best social media marketing tools for Linkedin.
MeetEdgar
MeetEdgar is one of the most powerful social media posting tools, allowing you to share content to Facebook (pages, profiles, and groups), Twitter, and LinkedIn (profiles and company pages).
What’s great about MeetEdgar is that it automatically posts content for you from a rotating content library — making it great for sharing evergreen content. Rather than schedule a post for a set time, you assign the category to a time slot, and MeetEdgar posts content you added to that category every week at that time.
You can create hundreds of categories, upload and edit posts in bulk, shorten links, and set deadlines or ‘expiry dates’ for seasonal content.
MeetEdgar is one of Mod Girl’s favorite social media marketing tools — something we make use of on a regular basis!
Though there isn’t a free version, it’s a great option for businesses and social media managers who want to regularly share evergreen content without having to remember to schedule it every single week. It also includes support for up to 25 social media accounts, making it an ideal option for digital agencies managing their clients’ social media.
Hootsuite
Hootsuite is another one of the best social media management tools for business. Though digital marketers often overlook this tool due to the low-quality user interface, it can be a great option for those looking for a free or low-cost social media marketing tool to manage their own social media or social media for just a handful of clients.
At Mod Girl Marketing, we use Hootsuite for more time-sensitive posts, while sharing evergreen posts via MeetEdgar. And we’re in good company; Hootsuite has over 15 million users in 175 countries.
Hootsuite supports social media platforms like Facebook, Twitter, Youtube, LinkedIn, and Google+, and was one of the first social media scheduling tools to support Instagram scheduling. Additional integrations are also available on the Hootsuite app store, for platforms such as Reddit, Tumblr, Marketo, and Mailchimp.
One great feature of Hootsuite is their dashboard, which allows you to quickly see all of the activity happening on all of your social media accounts in one place. You can view comments on your Instagram posts, reply to DMs to your Twitter account, and see posts people tagged you in on Facebook.
Socedo
Socedo is a B2B lead generation tool that allows you to find, engage with, and qualify prospects on social media.
Socedo works by tracking 15 million social signals daily to find the Twitter profiles that are most likely to fit into your buyer persona mold. The process is customizable. It allows you to set specific search criteria based on location, bio, or conversational keywords.
Once you’ve found leads you’re interested in and have approved them, the platform will undergo a chain of automated actions, such as following their profiles and tweeting at or direct messaging them. You can even import contacts, which will enable you to quickly grow your followers and better listen to your audience.
Buffer
Similar to Hootsuite, Buffer is considered one of the best social media management tools, allowing you to post to Facebook, Twitter, Google+, Instagram, and Pinterest. Simply add a post to your queue for Buffer to send it out during the next available time slot for the designated social media platform, ensuring you have a steady stream of content every day.
Its basic offering comes with free access to Pablo, a graphic design tool for creating simple images with text overlays. Since images are important to getting your posts noticed on social media, this additional feature can be a major plus.
Some popular Buffer features include:
- Link shortening
- Analytics to measure post performance
- Posting at pre-set times throughout the day, which you can set based on your analytics
- Ability to manage posts from Buffer’s mobile app
Buffer has three tiers of plans: the free plan (for 3 social accounts and 10 scheduled posts at a time), the Awesome plan (for 10 social accounts and 100 scheduled posts at a time), and the Small Business plan (for 25 social accounts, 5 team members, and 1000 scheduled posts at a time).
Oktopost
UPDATE – LinkedIn does not allow 3rd party tools to post to groups any more. The following is no longer true and include only for archive purposes.
If you prefer using just one tool for all your Linkedin activities, instead of switching between two, Oktopost is the perfect solution for you. It has a great user interface and you will be able to easily schedule updates with it and interact with updates from others. They also simplify the process of posting to groups.
Oktopost also has some advanced Linkedin management features that other social media management tools don’t.
One of these is group search which lets you search and find relevant groups. You can also post to these groups using multiple profiles (profiles of your employees in the company for example).
They even have a tag feature that lets you tag groups. Therefore when posting an update you just have to mention a tag and your update will be shared in all the groups tagged with that keyword. No need to type in relevant groups each and every time.
Their social inbox makes it easy to respond to comments. Oktopost provides detailed analytics on your updates so that you can determine which updates and groups are bringing you the best results.
Pricing for Oktopost is only available by contacting them. You need to set up a demo and tell them all your requirements. They will then recommend a package for you.
Pricing plans
- Starting price per user: $200/month when pricing was displayed publicly. Contact them to learn current pricing options.
- Top plan: Available on contact
- Free Trial Available: No
Quintly
To create a strong social media strategy for any social network, you need a robust analytics tool. You can use it to audit your Linkedin accounts and the accounts of your competitors. This will form the basis of your strategy.
One tool that can help you conduct a good audit is Quintly. You can use it track follower growth, post engagement and many more things in great detail. You can use it to analyse both your presence and the presence of your competitors.
The data is displayed in the form of graphs. This makes it easy to compare your presence against your competitors. You can also use it to analyse your other social networks like Facebook, Pinterest, Instagram and more. Therefore, you can easily compare your presence on all these networks to see which one is getting you the best results.
To access Linkedin analytics, you will need to sign up for their ‘Small’ plan. This costs $129 per month. They have got more packages, their main benefits are that you can add more pages and dashboards.
Pricing plans
- Starting price per user: $129/month
- Top plan: Custom plan
- Free Trial Available: Yes
Conclusion
Built to add value to your daily social media experience, ManageFlitter is a multi-tool for Linkedin that adds many valuable features. It includes the essential functions of a Twitter management tool plus a link to create professional short links in order to track the number of clicks on a link. This way you don’t take up valuable real estate in your highlights when you send links. It also comes with a visual analytics dashboard so you can see clearly how many people have clicked on each share.