Open web analytics tools are the new wave of online marketing. Offering more insight than ever before, these fantastic new analytical tools will give you all the information you need on your visitors and their behavior. This information will massively help you to improve your website and increase your conversion rate. Web analytics tools vergleich can be daunting, with numerous packages to test, ranging from free to paid. Luckily, there are many great open source options, like Google Analytics , which is arguably the most popular web analytics tool around. This can be very helpful for you to make informed decisions about the right analytical tool for your needs. It is also perfect for any beginner in online marketing wanting to get an insight into what online marketing is all about. Whether you are
Are you looking to analyze the web better? Want to know more about Google Analytics? Or want to know what are the best web analytics tools vergleich are out there? Check out these open web analytics .
Finteza
Finteza is a cloud-based analytics solution that provides advanced web traffic analytics in real-time.
Finteza delivers an all-in-one web-traffic analytics solution that helps businesses obtain a better understanding of user behavior and manage advertising campaigns more efficiently. Finteza helps websites tackle some of the biggest issues in web traffic analysis.
As one example of how Finteza helps, a bot detector will recognize bad traffic and identify potential scammers and hackers, so that your information will be based solely on real data.
Also with Finteza, you can customize conversion funnels and create funnels for any desired page, source, UTM tag, and more. With these customization options, you will have a detailed behavioral analysis of your audience at any stage.
Moreover, Finteza gives detailed reports on the characteristics of your audience, starting with the device type and model they are using when browsing your site, the provider, IP, browser, geographical location, and language, without breaching their privacy.
Last but not least is the fact that Finteza does not do data sampling, so all of the results you get are accurate and have been processed.
Key features
- Audience analysis on 15 parameters — visit sources, UTM parameters, page addresses and more.
- Detailed reporting in real-time — you will receive detailed visitor analytics in real-time.
- No bot traffic — a bot detector recognizes bad traffic and finds its source.
- Page analytics — monitor page traffic and compare findings.
- Customized sales funnels — customers can visualize all data in the form of a funnel and see where improvements can be made.
Pricing and plans
Every new client gets a 30 day free trial from Finteza. After that, they can opt for a paid plan.
Paid plan
- $25 per 100,000 unique users a month
The paid plan for website and application analytics is $25 per month, and it comes with a built-in bot detector, 15 types of audience reports, and event-based sales funnels.
Firebase
Platform: iOS / Android / Unity
Price: Free / Paid
What it does: Firebase doesn’t just focus on analyzing your app; it also provides the infrastructure to build it.
A strong advantage of this mobile analytics tool is that multiple features like analytics, crash reporting, hosting, and A/B tests all come in one product.
The pricing is fair for apps with low traffic, but it can get expensive for established apps. Firebase is a tool that you’ll find in the SDK stack of many popular apps.
Features:
- Hosting.
- Crash reporting.
- Test Lab (for Android).
- Application performance monitoring.
- Cloud messaging.
- Google Ads.
- The mobile app version of Google Analytics is included in Firebase.
UXCam App Analytics
“Deliver the perfect app experience.”
Platform: iOS / Android / React Native / Flutter / Xamarin / Unity
Price: Free trial / Pricing upon request
What it does: UXCam enables app professionals to improve their app’s KPIs through a deep understanding of user behavior.
UXCam offers benefits that other app analytic tools don’t:
1. Uncover the true causes of friction and frustration. Heatmaps show you where users tap and which elements they ignore.
2. Get more context on where and why users drop out. Find out how users behave during your funnel.
3. Replicate and reduce crashes. Save valuable developer time by replicating every crash in under 30 seconds.
4. Understand the complete user journey with video session replays.
UXCam shows you the big picture and gradually drills the analysis down to individual user journeys.
Customers have reported higher conversion and retention rates since they started using UXCam.
You can start a risk-free trial here.
Integrating UXCam into your mobile app takes 5 minutes and 2 lines of code.
Features:
- Easily understand the complete user journey.
- Uncover user struggles automatically.
- Find issues (crashes, UI freezes, handled exceptions) and opportunities on each screen.
- Analyze heatmaps.
- Spot hidden bottlenecks with Screen Flow.
- Understand where and why users drop off with Funnel Analytics.
- Easily find sessions that matter with Session Recording.
- Automatic element tagging — no additional code required.
Mixpanel
“Product analytics for product people.”
Platform: iOS / Android / Web
Price: Free / Paid (starts at $25/month for 1K users)
What it does: Mixpanel tracks user interactions and allows you to build custom reports.
This app analytics tool lets you evaluate user actions by segmenting them and by creating funnels.
Additionally, Mixpanel shows you information about data points such as location, device, channels, and more. Mixpanel can also be used for targeted communication via push notifications.
Features:
- A/B testing.
- Push notifications.
- Funnels.
- Engagement tracking.
- Mobile and web.
Google Analytics
A completely free service that generates detailed statistics about visitors to your website, Google Analytics is the simplest and most robust web analytics offering. Currently used by over 50% of the top 10,000 websites in the world, according to the site’s usage statistics, you can find out where your visitors are coming from, what they’re doing while on your site and how often they come back, among many other things. As you get more involved in the site’s analytics, you can receive more detailed reports, but it’s that ease of use that makes it one of the most popular services.
“There’s really only one tool for small businesses need and that’s Google Analytics,” notes Penn. “It’s so incredibly robust in terms of what it offers and if someone tells you that Google Analytics isn’t enough for a small business, then frankly they have no idea how to use it properly.”
Google Analytics was the unanimous favorite of all the web analytics experts we talked to.
Open Web Analytics
Another great, free web analytics tool is Open Web Analytic.The open-source framework is a bit more involved in terms of installation, but there are helpful guides to show you what to do.
Open Web Analytics offers a lot of the same features as other website analytics tools, with a few supplementary options. In addition to tracking live site traffic, referrals, and other expected metrics, OWA also provides page heatmaps, that allow you to see where visitors clicked on a page. A helpful feature like this can allow you to reassess your CTA (call to action) placement and adjust accordingly.
Pricing: Free
Good for: A slightly more technically savvy user looking for a free tool.
Clicky
Clicky is a website analysis tool that allows website owners to track the activity on their websites in real-time through a simple user interface.
Clicky is a web analytics platform that has been around for over 13 years, helping websites and business owners monitor online action at any given moment. It is often described as a user-friendly alternative to Google Analytics with many of the same features, but with a much clearer view of the data.
Clicky is a very simple tool to use, which is probably one of the main reasons why more than 1.2 million sites rely on it to monitor their traffic. To start using Clicky, users first need to register an account. After that, an admin site key will be provided, together with a tracking code that needs to be installed manually into the organization’s template, or you can use a plugin from Clicky. Once this process is completed, the tracking of website visits begins.
Clicky is there to register every visit on your site, plus the location of every visitor, where the visitors were referred from, how much time they spent on your page, what sort of actions were registered, and even heatmaps for every individual visitor. All in real-time.
Clicky relies on widgets and dashboards to provide its clients with enough customization options and a clear overview of everything that goes on at their sites.
Where Clicky does a perfect job is getting a huge amount of on-site analytics to website owners in real-time. Moreover, there are no bots and referrer spam thanks to their state-of-the-art protection systems. You can also use heatmaps by visitor, page, or segment in real-time.
Clicky has both a free version and a paid one, and the difference between the two is reflected in the number of websites you can follow, and the availability of special features. The good thing is that all new users automatically get a free 21-day trial of premium features that they can use on up to 3 websites, as well as up to 1 million visits on all sites.
Key features
- API — analytics API allows for easy extraction, analysis, and storage of website data in several formats.
- Bounce rate — Clicky’s bounce rate tells you exactly how much time a visitor spent on your site with extra accuracy.
- Content reports — visitors receive detailed reports about the most active pages on the site, the downloads from the page, as well as video and audio activities.
- Heatmaps — heatmaps show where the users are clicking while on your site.
- Twitter analytics — this analytics tool lets you monitor all mentions of your account, website, or anything else on Twitter.
Pricing and plans
Clicky has several paid programs and a single free one. Subscriptions can be paid on a monthly or yearly basis, which can bring extra savings. Remember, all new users automatically get a 21 day free trial with premium services upon registration.
Free plan
- Free of charge
With the free plan, you can track a single website with up to 3,000 daily visits. Unfortunately, there are no premium services, heatmaps, and uptime monitoring available on the free plan.
Pro plan
- $9.99 a month
- $119.99 a year
Up to 10 websites tracked with up to 30,000 total daily visits. This plan includes standard and premium features.
Pro Plus
- $14.99 a month
- $119.99 a year
Tracking allowed for up to 10 websites with up to 30,000 total daily visits. This plan includes premium features, plus heatmaps and uptime monitoring.
Pro Platinum
- $19.99 a month
- $159.99 a year
Clients can track up to 30 websites with up to 100,000 total daily visits. This plan encompasses premium features, plus heatmaps and uptime monitoring.
Custom plan
- Custom pricing according to requirements
The custom plan lets you monitor up to 1,000 websites with up to 20 million daily visits. The price for this program varies based on multiple factors, so you’ll need to contact customer service for more details.
Conclusion:
Web Analytics Tools Vergleich is a ranking of the best web analytics tools on the market today. Every month, we perform an independent review of leading analytics software companies across the world. All software on the list is free to use and has been tried and tested by our team.