Website tracking software is a technique that will give you a detailed analysis of a website. Site tracking software tracks a site’s log files in order to index the information about the visitors, their behavior and browsing history. You can compare website analytics to your bank statement or your credit card bill. These reports show your activity from different angles so you can assess how you are doing, find ways to improve and ultimately pinpoint mistakes in order to avoid them in the future.
Website tracking softwares should be top of mind for every business owner. There are many reasons that you should use website tracking software, but it all boils down to one thing: data analysis. Good data analysis is the key to unlocking your potential for growth.
Act-On
- Price: Starts at $900/month
- G2 rating: 4.1 out of 5
Act-On includes tons of features that make it a full and capable marketing automation tool. Within that, their account-based marketing (ABM) features help salespeople with prospecting by identifying website visits from key target accounts. Plus, with Activity Roll-up, reps can get a full picture of how an account is interacting with the website, other marketing campaigns, and sales outreach.
Lead Forensics
- Price: Contact Lead Forensics for pricing details
- G2 rating: 3.6 out of 5
With Lead Forensics, B2B companies can identify new sales leads in real time as they visit your website — you can even get access to key details such as company size, contact information (such as phone numbers and social media), and search behavior. Lead Forensics also includes automatic lead scoring based on multiple criteria that triggers instant notifications to flag your ideal customers.
Leady
- Price: Starts at $39/month
- G2 rating: 4.8 out of 5
Leady takes the visitor identification game to a different level than the rest by identifying company and individual visitors, too. They’re also one of the few web visitor tracking tools that provide support for B2B lead generation and in-app product behavior. So you can track visitors as they become users and beyond — from end to end.
netFactor VisitorTrack
- Price: Contact netFactor for pricing details
- G2 rating: 4.7 out of 5
netFactor’s VisitorTrack software brings in more buyer intent details from across the web than any of the other identification and visitor tracking software on our list. Their Company Surge feature tracks your website visitors across the web — so you can pinpoint those with the highest buying intent and reach out with the right message at the right time.
Google Analytics
- Price: Free
- G2 rating: 4.5 / 5
Google Analytics is one of the few free tools on this list, but it still packs a punch. Created by Google, it’s a robust software that allows you to analyze user behavior, attribute traffic to source, track conversions, and much more.
However, the downside of Google Analytics is that it’s tailored to search engine optimization (SEO) professionals. Thus making the interface complicated and not beginner-friendly. You’ll have loads of data at your fingertips. But, there may be a learning curve when it comes to knowing how to analyze and apply these insights. However, if you don’t have a marketing expert on your team, Google offers a plethora of free courses to help you understand the platform. They offer everything from general beginner courses to very specific expert topics.
Kissmetrics
- Price: Contact Kissmetrics for pricing details
- See G2 reviews
Kissmetrics provides “behavioral analytics, segmentation and email campaign automation” all in one easy-to-use platform. With this tool, you’ll be able to understand and engage with each user to nurture them into a paying customer
Specifically, Kissmetrics was built to help marketers and businesses increase conversions, customer engagement, and customer retention. After all, studies show that it’s more cost-effective to retain an existing customer than to acquire a new one.
Mixpanel
- Price: Free plan; paid plans start at $89/month
- G2 rating: 4.2 / 5
Mixpanel is another tool that helps you understand users at a deeper level. The more you know about the people and businesses visiting your site, the easier it will be to present them with an offer they are most likely to buy. Plus, you’ll be able to optimize your marketing initiatives to keep them engaged. Remarketing is a great way to do so!
Mixpanel offers features to help you measure the success of new website features and visualize performance with easy-to-read reports. You also gain in-depth information on users. From who they are and where they are dropping off during the buying process.
UserTesting
- Price: Reach out for pricing details
- G2 rating: 4.5 / of 5
Looking for more qualitative website visitor tracking? UserTesting has got you covered. Tailored to marketers and B2B businesses, UserTesting helps you understand user behavior and make informed decisions about your marketing campaigns.
View session recordings to see how users navigate your website and take action at specific conversion points. With this tool, you’re better able to understand why users do what they do and what this means for your lead generation strategy.
Amplitude
What it is: product intelligence.
What it’s used for: tracking product usage, user behavior, and funnel conversions
Price: from free for up to 10 million actions per month
1% of our polled analytics users chose Amplitude. Unlike GA, Amplitude is focused on tracking user experience and offers advanced features like behavior cohorting, and persona and user profile data.
Baidu Analytics
What it is: traffic analytics from Chinese search engine Baidu
What it’s used for: recording website visitors, traffic sources, and conversions
Price: from free
Another 1% of our 2000+ analytics experts use Baidu Analytics (also known as Baidu Tongji). Baidu Analytics offers standard traffic analytics data, integrates with Baidu’s PPC platform (Baidu Tuiguang) to provide ad performance metrics, and shows organic search keyword data from Baidu’s search engine.
HubSpot
What it is: marketing platform and sales analytics software
What it’s used for: measuring traffic, managing leads, email automation, and conversion rate optimization (CRO)
Price: from $40/month
Used by 1% of polled analytics professionals, Hubspot is an all-in-one customer lifecycle analytics tool. Hubspot has a lot of functionality, from landing page creation to social media mention tracking, email performance measurement, and lead nurturing.
Woopra
- Price: Free plan; paid plans start at $999/month
- G2 rating: 4.4 out of 5
With features for optimizing your web, mobile, and product experiences, Woopra is one of the most comprehensive web analytics and visitor tracking tools on our list. Their People Profiles enable you to take a closer look at real users and website visitors and get to know them on a deeper, more qualitative level.
SimilarWeb
- Price: Free plan; contact SimilarWeb for paid pricing details
- G2 rating: 4.1 out of 5
SimilarWeb approached website visitor tracking from a different angle than the rest of the solutions we’ve mentioned so far — by looking at your competitor’s website. With SimilarWeb’s Research solution, you can benchmark the makeup of your customer base and website visitors against competitive websites. Plus, you can identify the content and websites your visitors (and your competitors’ visitors) find most engaging across the web.
Conclusion:
Website tracking softwares should be top of mind for every business owner. There are many reasons that you should use website tracking software, but it all boils down to one thing: data analysis. Good data analysis is the key to unlocking your potential for growth.