Best Customer Journey Analytics Software

Customer journey analytics is an important facet of marketing. The Customer Journey map breaks down customer interaction into key touchpoints, allowing businesses to analyze the whole customer lifecycle. It helps you assess missed opportunities for personalizing the customer experience at each touchpoint. This helps you focus on what needs to be improved, based on actual behavior of real customers, not just assumptions about their behavior.

Here are our top picks for best Customer Journey Analytics software

Mixpanel

A behavioral analytics platform for web and mobile, Mixpanel is the first tool on our list. A self-serving customer analytics tool, Mixpanel is trusted by over 26,000 companies worldwide, making it one of the best analytics tools out there. Mixpanel allows you to understand how your customers are interacting with your product, which features do they use most often, who are your power users, and other crucial data.

Analyze, measure, and improve customer experience and retention by studying in-depth usage statistics, trends, events tracking, and more using Mixpanel’s reporting. The platform also allows you to A/B test different versions of your website, app, or product and then examine which performed the best.

The reports are simple to generate with the ability to create funnels and cohorts, without needing to work on any code. You can also measure product impact and how likely are certain customers to upgrade.

Some cool features of Mixpanel:

Identify at-risk customers and send them timely messages
Finds trends and KPI
Flexible APIs and easy integrations

Pricing:

Free plan with limited features
Pro plan starts from: Pro ($999 per month), Enterprise (contact sales)

Google Analytics

One of the most famous customer analytics tools on our list is Google Analytics. Google Analytics is used by over half of the website owners (55.6% of all the websites) and is a great way to find key customer data points for your website and app.

Website owners assess their marketing performance by creating goals in Google Analytics and see how effective their strategy has been. The can only see real-time data of customers on their website or app and analyze what are their main customer acquisition channels. This data can easily be converted into amazing reports you can share with your team and make decisions accordingly.

Google Optimize platform allows users to perform A/B testing and test out various landing pages for their website or app and see which performs the best. If you are looking for a free tool, Google Analytics is a great choice.

Some cool features of Google Analytics:

See customer behavior and acquisition channels
Quick and amazing reporting
A/B test different layouts

Pricing:

Free plan available
Pro plan starts from: Analytics 360 (contact sales)

Kissmetrics

Next up is Kissmterics, a customer behavior analytics tool by Neil Patel. An easy to use the platform, Kissmetrics is designed with marketing and sales teams in mind. Following the theme of your website visitors are actual people and not mere sessions, Kissmetrics provides in-depth analysis of customer journey by tying data to a real person.

Understand how your visitors are interacting with your website, blog, or app, and then re-engage them with highly targeted Facebook and email campaigns. See a customer’s full journey across devices and discover the drop-off points. Customer segmentation and precision targeting allow marketers to never let a lead slip by their funnel.

Users can trigger attributes and behavior-based automated emails to keep customers involved. Moreover, track the impact of your email campaigns to see which one drives the most sales. Kissmetrics is also helpful to e-commerce stores with its Woocomerce and Shopify integration that can import shopping history, segment users, and target them with email or social media campaigns.

Some cool features of Google Analytics:

Track customer journey and see which features are most useful for them
Track new subscriptions, churn, trial to signup conversion rate, monthly recurring revenue, and more.
Identify power users and the features they most use.

Pricing:

Free trial available
Pro plan starts from: $400 per month.

Woopra

Trusted by over 5000 companies worldwide, Woopra is an end-to-end customer journey analytics that allows brands to track, analyze, and optimize the customer journey. Analyzing various touchpoints of customer interaction, Woopra tracks how visitors are browsing your website or app and provides amazing reports regarding the same.

With people’s profiles, Woopra gives insights into the person who is interacting with your website, opening emails, or using certain features. You can then view data about the pages they visited, their last visit, social media profiles, and much more!

If a user gets stuck somewhere on your website, you can automatically trigger messages, emails, slack messages, or Salesforce fields based on their current behavior. Woopra integrates with over 50 apps like Zenddesk, Slack, Marketo, Salesforce, and more to bring all your customer analytics in one place.

Some cool features of Woopra

See customer journey reports and visualize how visitors move through your website
Catch trends like feature usage, subscription-based on location, campaign performance by source, and more
Cohort reports seeing signup date, acquisition date, first purchaser date, and more.

Pricing:

Free plan with limited features
Pro plan starts from: Pro ($999 per month), Enterprise (contact sales)

Omnisend

Ominsend is an omnichannel marketing automation platform that can provide everything a digital marketer needs to boost revenue and save valuable time—and this includes its comprehensive customer analytics.

Omnisend’s in-house analytics offers a combination of website tracking, behavioral, and transactional data to provide a unified, single-customer view. You can build a complete profile of each subscriber to fully understand their customer journey, understand which channels are performing best, track how much revenue your campaigns & workflows are driving, and much more.

You’ll also find all of the tools you need to optimize every step of the customer lifecycle. You’ll be able to create dynamic, interactive sign-up forms and landing pages that attract and capture the right kind of customers and data to your subscriber list.

Then you can reach out to them with automated omnichannel campaigns, which boast a purchase rate that’s 287% higher than single-channel campaigns, and capture lost revenue with things like product and cart abandonment. With your customer data intelligently organized into intuitive segments, your messaging is always going to be relevant, personal, and timely.

With personalized product recommendations and lapsed purchase campaigns designed to increase customer retention and reactivate lost customers, you can be sure that your customer analytics are always put to the best possible use.

Omnisend is a complete ecommerce marketing solution and is perfect for businesses who prefer to keep everything under one umbrella, rather than using and paying for a range of specialized tools.

Prices:

Free – basic reporting
The Standard Plan $16/mo – extra channels and features
The Pro Plan $59/mo – advanced features and reporting

Google Analytics

Google Analytics is an essential tool that can track website data and provide detailed reporting on a whole host of customer metrics.

No other free tool comes close to the insights that Google Analytics can offer, with ecommerce-focused analytics that covers customer behavior, sales conversions, customer acquisition, channel performance, and much, much more.

And while it might seem a little overwhelming at first, there is a wealth of information at your fingertips to help you get the most out of your analytics. In no time, you’ll be creating in-depth audience reports, customer journey visualizations, segmenting data by audience type, and tracking search queries to really understand what your customers are thinking when they visit your online store.

Because of its sheer size and popularity, Google Analytics integrates seamlessly with most ecommerce platforms, meaning that it can be used to supplement your customer analytics if your marketing platform’s in-house analytics is not up to scratch.

Prices:

Free

Kissmetrics

For a step-up from Google Analytics you could consider Kissmetrics, customer analytics software that specializes in visualizing the customer journey.

Kissmetrics aims to provide a more personalized view of customer data, allowing you to put yourself in your customers’ shoes and giving you real, actionable insights into their overall customer experience, motivations, and preferences.

You’ll be able to view your biggest spenders and find out what they have in common, check the growth rates of your first-time and repeat purchasers, see exactly how you acquired your best customers, and discover your average revenue per person. All of this information is instantly available via real-time reports, with all of your key metrics displayed on a customizable dashboard.

Kissmetrics is the perfect customer data analysis tool for those who have outgrown Google Analytics and are looking for a more focused solution. It is one of the best tools on the market for translating raw customer data into clear, actionable insights on which you can base your acquisition, sales, and retention strategies.

Prices:

Silver: $299/mo
Gold $499/mo
Custom options on request

Hotjar

Hotjar is a visual customer analytics company that provides unique customer insights via its ‘heat map’ that shows which areas of your website are getting the most activity.

For example, let’s say you want to test out some different CTAs on your sign-up forms. You can easily see which one is the most effective by the amount of activity it gets over a certain period, giving you an insight into what resonates with your visitors.

There are many different types of heat maps to choose from, allowing you to see where users most often click, scroll, move from page to page, and on which devices they prefer to use. This kind of information helps you to understand exactly how customers interact with your page, find out what is working, and discover the points where they are most likely to drop off.

Hotjar is a niche tool that is second-to-none for website tracking. If your website layout needs to be optimized based on the unique needs and preferences of your customers, it is definitely worth checking out.

Prices:

Personal Basic: Free
Personal Plus: $29/mo
Business: $89/mo

Zoho Pagesense

Zoho Pagesense is a conversion rate optimization tool from Zoho. Track, analyze, and optimize your website and apps based on crucial behavioral data from Zoho Pagesense. Quickly see how visitors are interacting with your website and why visitors behave in a certain way to make better business decisions. Can’t decide on a layout? Try A/B testing and test different layouts with varying fonts, colors, and more.

Pagesense allows users to create business goals to track important metrics and see which pages on your website cause meaningful drop-offs. With a built-in heatmap tool, you can see the most used features on your website and scrolling patterns of users. Moreover, session recordings provide an in-depth insight into customer behavior and clicks.

Since every visitor is different, users can create different website layouts personalized for different users, serving their exact wants and needs. The platform also integrates with 3rd party tools like Google Analytics, Intercom, and Kissmetrics to bring all your data in one place.

Some cool features of Zoho Pagesense

Click, move, scroll, heatmaps of user behavior on your site
See real recordings of visitors browsing your website and remove any guesswork
Visual feedback from users via surveys, polls, widgets, and more

Pricing:

Free trial available
Pro plan starts from: Standard ($29 per month for tracking 10,000 visitors), Professional ($129 per month for tracking 50,000 visitors), Enterprise ($699 per month for tracking 500,000 visitors)

Crazyegg

Crazyegg is another great customer analytics tool, thanks to its amazing heatmapping feature. Businesses use Crazyegg to see where their website visitors often click, what pages and posts they visit, how far they scroll on a particular page, and at what point do they leave their website.

Using this critical data, marketers can improve the user experience of any website and understand their target audience better. Visual reports and individual screen recordings help businesses see user flow and help out a customer in case they get stuck. With in-built A/B testing, users can create different test layouts and see which one performs the best.

You can also use Crazyegg to modify content on your website without needing a developer as its editing tools to allow users to change colors, fonts, and more easily. Lastly, the Confetti Tool helps users analyze clicks segmented by referral sources.

Some cool features of Crazyegg:

Add your team members free of charge
Integrates easily with Shopify and WordPress.
A/B testing and confetti tool

Pricing:

Free trial available
Pro plan starts from: Basic ($24 per month for tracking 30,000 visitors), Standard ($49 per month for tracking 75,000 visitors), Plus ($99 per month for tracking 150,000 visitors), Pro($249 per month for tracking 500,000 visitors)

Brand24

Next is Brand24, an online reputation management tool that lets you monitor your business online in real-time. Track your brand across social media, blogs, news, podcasts, forums, videos, and more, and keep an eye out on everything that’s happening around your brand. Brand24 helps users understand their customers better by giving them insights into what they are talking about.

Advanced sentiment detection allows Brands to get an idea of whether their brand is receiving positive, negative, or neutral remarks online. In case you are getting negative mentions, you will instantly get alert notifications can jump in on any conversation before its too late.

Users can also track KPIs like reach and engagement and get daily/weekly automated reports regarding the same. They can also track certain hashtags and measure the impact of a Hashtag campaign. All in all, Brand24 is a great customer analytics tool and can do wonders for your Brand’s reputation online.

Some cool features of Brand24:

Find influencers to work with using Influencer score
Get customized alerts whenever your brand gets tagged on social media
Turn data into PDF reports, .xls files, or even infographics.

Pricing:

Free plan with 14-day trial
Paid plans start at- Plus ($49/month), Premium ($99/month), and Max ($199/month).

Brandwatch

Brandwatch does it all- from crisis and brand management to competitive analysis and influencer marketing. A must-have analytics tool, Brandwatch keeps track of all brand mentions online and keep so you can tailor your communications accordingly and sell efficiently.

Brands can benchmark their performance against their competitors and see their strategy, uncover opportunities, and analyze risk before a crisis happens. Automatically segment and analyzing consumer conversations online and make data-based strategies to improve customer experience.

Brandwatch integrates with Google Analytics, Hootsuite, Buzzsumo, Salesforce, and more to get a complete picture of the customer journey.

Intelligent data mining means that users can create personalized content and reach out to consumers via subjects they are most interested in. Lastly, crisis management helps brands stay on top of negative reviews and chatter around their brands and get on top of it quickly.

Some cool features of Brandwatch:

Smart AI to find and deliver more unique insights
Find micro-influencers in your niche that your audience resonates with to build trust
Crisis management and competitor analysis

Pricing:

Custom plans

Sprout Social

If you want to understand your social media audience, Sprout Social is the tool for you. From listening and publishing to engagement and analytics, Sprout Social provides you with everything your brand needs to succeed on social media. Keep all your customer interactions, replies, campaigns, and events under check with this amazing tool.

With a smart social inbox, you can monitor and reply to messages across Facebook, Instagram, Twitter, and LinkedIn all in one place. Real-time brand monitoring means you can track keywords, hashtags, and location searches across Twitter. Keep a unified customer profile as Sprout Social helps you keep all your conversation history across platforms and networks.

There’s also a collaborative content calendar that allows teams to View and manage social posts across multiple platforms and schedule them easily. Running out of content ideas? Content suggestions will provide you with fresh and engaging content and help you stay on top of trending topics across social channels.

Some cool features of Sprout Social:

Facebook and Instagram ad comments on moderation.
Convert any social media message into tasks and reminders.
Set up chatbots for Twitter DMs and Facebook conversations.

Pricing:

Paid plans start at- Standard($99 per user per month), Professional ($149 per user per month), and Advanced ($249 per user per month).

Conclusion

Customer journey analytics. It’s a term you’ve likely heard a lot. Whether it’s a conference you attended, an eBook you’ve read or a conversation you had with your sales team, the theme is becoming increasingly common in organizations across the world.

Conclusion

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