Best Marketing Analytics Software – With a no-hesitation-no-loop technology, you wouldn’t deviate from your path stumbling upon surprises. Advancements in technology have made it possible to use big data to gain real-time valuable insights, making this software valuable to any business that needs it. Bloggers or marketers always need valuable insights for their blogs or marketing campaigns. It has been hailed as one of the best marketing analytics software by all people because of its nimble and predictive abilities to draw valuable insights and the meaningful results gathered from big data.
Marketing analytics is a boring, difficult and time-consuming process. From searching for the right data to making sense of the numbers, marketers have never had a simple or quick solution available to make marketing analysis easy. Best is a cloud-based software that allows you to easily monetize customer segments and increase site traffic, build better apps and A/B test your website. You can apply all types of advanced analytics to your customer database, from demographics and interests to social media, behavior, location data and more.
Improvado
What is Improvado?
Improvado is a marketing analytics tool made for advertising and analytics leaders. The platform allows marketers to gather all of their data into a single destination without logging into each individual platform. Automated reporting and dashboards in real-time makes manual reporting a thing of the past.
According to customer reviews from Softwareworld, G2, Capterra, Trustradius, and many other sources, Improvado is a top-rated ETL provider with the main focus on customer success.
Improvado is also one of the top software based on the clients reviews.
Who should use Improvado?
Improvado was designed to focus specifically on the marketing data dilemma. It connect to virtually any platform marketers will ever use– including ad tech platforms like Facebook Ads and Google Ads, but also data about website analytics, SEO, marketing automation, email and CRM.
Plus, integrations run deep, meaning you can view data on the campaign level, adset level, keyword level, and even view ad creative across every channel, all in one dashboard. This makes it quick & easily spot performance outliers and optimize campaigns & channels fasted than ever before.
No developers are needed to assist you in implementation or to make changes, as the platform is simple & intuitive.
Perhaps the most significant benefit of Improvado is that customer service representatives are highly attentive and included in every one of the platform’s packages. These customer service reps can assist you with integrations and building out custom dashboards to make sure your data is visualized exactly how you want it. They help you make your dream dashboard.
You can choose to view your data within the Improvado dashboard, send it to a data warehouse, extract the data and download it, or visualize it using any BI tool you wish, such as Looker or Tableau.
Pros:
- Customer service representatives included with full support
- Ability to map data across various platforms and create custom metrics
- Granular and deep marketing integrations lets you view data at keyword and ad level
- Integrates with all ad tech platforms (like Facebook and Google Ads) in addition to data from website analytics, organic social, SEO, email, marketing automation and CRM
- Plug and play
- No need for developers
- Reduces manual reporting time by up to 90%
- Great for in-house marketers managing campaigns on multiple platforms or ad agencies managing campaigns for several clients.
- Get all your data in real-time, in one place
- Entirely customizable with any custom integration available
Cons:
- More granular features can be a tad complicated, however, customer support is great about walking users through any issues.
- There may be a bit of back and forth initially with support in order to get your dashboards set up and your reports visualized exactly how you want.
Improvado Pricing
Improvado does custom pricing for its platform. If you set up a call with them, they will assess your needs and share pricing details.
Improvado.io Integrations
- 200+ Integrations with ability to build a custom one upon request.
- Custom integrations can be built out for any data source you may need.
HubSpot Marketing
HubSpot Marketing is an advanced all-in-one marketing system that brings all of your marketing efforts together to help your team grow traffic and increase conversions. It comes with drag-and-drop functionality that lets you design engaging websites with responsive pages regardless of the device they are viewed on.
Likewise, you can build highly personalized landing pages for your campaigns, distribute both static and dynamic HTML messages, prepare and format content for publishing, and integrate information from other systems. All these can be done without any coding experience.
HubSpot Marketing enables you to prepare and optimize attractive content, and distribute it among the right audiences. It comes with SEO and social suggestions to drive traffic and tools to personalize messages for specific visitors. It also offers contact forms and A/B tests to develop successful lead generation strategies, a ready-to-use marketing funnel, scheduling, contact database, mobile marketing, and much more. Harnessing all your marketing data, it lets you measure your entire marketing funnel from acquisition to close with built-in analytics, reports, and dashboards, enabling you to make smarter, data-driven marketing decisions.
Highlights:
- Analytics built into everything you do, right out of the box.
- Track the complete customer lifecycle, from anonymous visitor to closed customer.
- Break down any report by contact or company-level properties in your database or CRM.
- Add event tracking to links, buttons, and purchases to understand visitors’ behavior and trigger automation workflows.
- Analyze your site’s performance with key website metrics.
- Measure the quantity and quality of traffic to your website as a whole or page-by-page.
- Drill down into each source to see individual contacts and companies it’s generating so you can focus marketing campaigns on ones that matter.
- Gain insight into your entire funnel to see which marketing assets are working best and show how marketing impacts the bottom line.
Looker
Looker comes with business intelligence software features that enable easier data discovery. As a data discovery platform, the software helps companies make better business decisions through real-time access to data. It can meet the requirements of startups, mid-sized businesses and enterprises, providing capabilities to analyze data of all sizes with its 100% in-database and 100% browser-based platform. Additionally, Looker can integrate with any SQL database or data warehouse using an intuitive approach to data exploration.
The software lets you build and share reports on the fly, so other functional groups can benefit from the questions they’re asking and the knowledge they’ve created. You can drill into the data across interactive and accurate charts and tables with ease and without complicated coding. The platform also includes self-service features such as filtering, pivoting, and the creation of visualizations and dashboards. You can gain deeper insight into your customers and their entire journey by combining multiple data sets, cross-channel customer behavior, and customer segmentation by attributes.
Highlights:
- Centralize your data sources.
- Get a single source of truth for all your marketing data.
- Get the entire view of a user’s experience on your website from every click to conversion.
- Define metrics once, and build and share custom dashboards.
- Analyze campaigns to track KPIs like CPC, CTR, and CPA.
- Analyze ROI and understand spend and revenue generated by every campaign and medium.
- Set up custom rules to receive email alerts when any tactic or ad goes wrong.
- Monitor and optimize conversion rates by channel, content, and audiences.
- Acquisition channels to track where new leads and customers are coming from.
- Quickly segment data and analyze how different segments behave over time.
Conclusion
Marketing Analytics is proven to be the best collection of marketing, sales, and customer analytics tools to help individuals and teams improve effectiveness.