Everybody wants success in their small business. The best way to achieve it is by knowing what the customers like and dislike about the brand. Satisfy existing customers and make new ones with Web Analytics software such as Google Analytics Premium Suite for small business.
The best web analytics software that will help your business grow. This web analytics software is custom-fit to provide you with accurate data about your website traffic, lead generation, engagement, and sales. The reports are easily interpreted so you can manage your online business correctly.
HubSpot
What it is: marketing platform and sales analytics software
What it’s used for: measuring traffic, managing leads, email automation, and conversion rate optimization (CRO)
Price: from $40/month
Used by 1% of polled analytics professionals, Hubspot is an all-in-one customer lifecycle analytics tool. Hubspot has a lot of functionality, from landing page creation to social media mention tracking, email performance measurement, and lead nurturing.
Grape Web Statistics
Go to Live Demonstration of Grape Web Statistics.
Grape Web Statistics is a simple, open-source application geared towards web developers. It has a clean and usable interface and has an Extensions API to extend and customize your installation. It uses PHP for the backend and you can run it on any operating system that runs PHP.
Open Web Analytics
Open Web Analytics (OWA) tracks all the usual metrics you’d expect from an analytics platform. This includes referral sites, page views, and unique visitors. However, OWA can also monitor each visitor’s click-stream, and provide heatmaps.
By using these details, OWA can provide a deep insight into how visitors are interacting with your pages. In particular, you can use this tool to map out the paths and actions that visitors perform before officially becoming conversions. You can then use this information to boost your conversion rates.
OWA also offers ecommerce tracking. This makes it a good choice for online store owners who are looking for a free, open-source analytics platform. Plus, if you’re concerned about privacy, you can use OWA while retaining full control over your data, since this analytics platform doesn’t share any of its information with third parties.
Clicky
Over 1,300,00 websites use Clicky to monitor their traffic in real-time. Clicky differentiates itself from competing analytics platforms by generating heatmaps for individual visitors rather than collections of users. This level of functionality is typically only found in dedicated heatmap tools, rather than broader analytics platforms.
This focus on individual visitors extends to other key metrics, as the Clicky dashboard displays information about each person who visits your site. This includes their location, referral source, the amount of time they spent on each page, and the actions they performed on your website.
Clicky is free for up to 3,000 page views for a single website. There is also a range of paid plans available if you want to monitor multiple websites, or if your site attracts a large number of page views.
Amplitude
Amplitude is a product intelligence platform that focuses on tracking User Experience (UX) and user behaviors. You can use this tool to segment your visitors and analyze funnels, revenue, and retention.
Amplitude is particularly useful for product managers who are looking to improve retention rates by understanding the customer journey. In particular, product managers can use Amplitude to identify common drop-off and conversion points. Marketers can also use Amplitude to run A/B tests and create targeted campaigns.
Amplitude is free for up to ten million actions per month. This plan provides features such as life cycle analysis, unlimited user activity timelines, and segmentation based on user actions. You can also use formulas to combine metrics, which can be useful for measuring percentiles, rolling averages, and trendlines.
Hotjar
Hotjar is a behavior analytics and conversion rate optimization platform that’s used by over 550k websites. It promises to improve your site’s UX by providing heatmap analysis, conversion funnel analytics, and virtual session recording.
These recorded sessions can be particularly useful for understanding why visitors are performing certain actions on your website. Digital marketers, UX designers, and web developers can then use this information to perform conversion rate optimization, and improve your website’s overall UX.
Unlike other analytics platforms, Hotjar is designed to be used alongside Google Analytics. For example, you can use Google Analytics to identify a page that’s underperforming, such as a landing page that’s driving very few conversions. You can then use Hotjar to collect session recordings of the actions visitors are performing on this particular landing page. This can help you understand why this page is underperforming, and take steps to rectify the problem. You can also use it to view Google Optimize experiments
Hotjar is free for up to 2,000 page views per day. Alternatively, paid plans are available starting at $39 per month.
Kissmetrics
Kissmetrics is a customer engagement automation platform that provides detailed behavioral analytics. This includes real-time analytics, conversion tracking, customer journey analysis, data visualization, and segmentation.
Kissmetrics is particularly well-suited to the world of ecommerce. If you’re an online store owner, you can use Kissmetrics’ insights to optimize your sales funnel, and convert casual visitors into loyal customers.
In addition to providing analytics, Kissmetric is an email automation platform. This means you can use its insights to create targeted email campaigns. This can help you sell more to your existing customers, and increase your Customer Lifetime Value (CLV).
Kissmetrics also provides Return On Investment (ROI) analysis. For ecommerce stores, this can help you identify your best customers. You can then create email campaigns that specifically target those big spenders.
Kissmetrics’ licensing ranges from $299-$499 per month. It also offers separate plans for Software as a Service (SaaS) and ecommerce customers.
Crazy Egg
Crazy Egg is a website optimization tool that can help you monitor and analyze your conversion rates. You can use this tool to see how visitors are interacting with your content, including tracking their cursors and logging the areas where they click.
This can provide insight into the content that’s driving visitor interaction and the content that’s holding you back. You can then use this information to optimize your web pages, in order to achieve maximum engagement.
Crazy Egg also offers funnel analysis and A/B testing. This can be helpful for marketers and web designers who are looking to improve UX and achieve high conversion rates.
Crazy Egg’s pricing starts at $24 per month. Note that all plans are billed annually.
Conclusion
Web analytics software is an important part of a successful online marketing strategy. However, quite a few web analytics services are too complex for small-business owners to use effectively. In this report, we examine the functionalities that you need from web analytics software and identify what sets BrightEdge apart from other services.