Social media. It’s become the hub of the marketing world and is a key channel for businesses to use to connect with their audiences. But even with social media becoming so popular, it’s no surprise that many businesses are struggling to keep up with the latest trends and remain engaged with followers. This has led to a big rise in social media management tools being adopted by small businesses in order to optimize their efforts.
1. Hootsuite (Web, iOS, Android, Chrome)
What is Hootsuite and what does it Do?
Hootsuite is one of many tools referred to as a “Social Media Management System” or tool. It helps you keep track and manage your many social network channels. It can enable you to monitor what people are saying about your brand and help you respond instantly. You can view streams from multiple networks such as Facebook, Twitter, and Google+ and post updates or reply directly. With so many networks for businesses to manage, it’s no doubt Social Media Management tools have become so popular and relied upon by many companies today.
If you manage the updates for your business’s social networks, it’s highly likely that you will have heard of Hootsuite. In a survey from monitoring tool Pingdom, Hootsuite came up as the top Social Media Management System, with over 20% of companies using it to manage their social media empires. TweetDeck was second and SocialEngage third.
Hootsuite was launched back in 2008 by Invoke Media and since then has accrued an impressive array of features.
If you’re looking for a complete solution to all of your social media management needs, Hootsuite will cover all your bases. The app is compatible with over 20 social networks, including Facebook, Twitter, YouTube, Instagram, and Pinterest. More network connections are available through the Hootsuite app directory, though they can be hit or miss.
Hootsuite includes a full scheduler for queuing posts at times of your choosing. You can create your own schedule or use the AutoSchedule function to schedule your updates at optimal engagement times. By uploading a CSV file with prepared updates using the Bulk Composer, you can fill your queue for days, weeks, months, or the duration of an entire social campaign. Once you’ve filled up your queue, it’s easy to view your outgoing posts from the Planner and reorder your update schedule with a simple drag and drop.
One of Hootsuite’s strongest areas is analytics, though you need one of the more expensive plans to get the full suite of them. The tool helps you understand social results by drawing on more than 200 metrics to measure performance. Once you’ve generated reports, you can export them as Excel, PowerPoint, PDF, and CSV files for use within your organization. You can run similar reports to measure team or individual performance.
Hootsuite can also help you monitor the social web with custom social streams. These customizable feeds let you watch the social web for mentions, new followers, search terms, hashtags, engagement, and more. You can construct precise streams that include or exclude specific keywords, post types, locations, and languages. As an example, if you’re in the business of selling custom portraits, you could target the search term portrait :( filter:images to find negative posts that mention the word “portrait” with an attached image. You could then target these users with your own business.
For bigger businesses, you can assign different levels of access to various team members to avoid handing out passwords. Your team can use Hootsuite’s included content library to compose updates with on-brand assets of your choosing. Hootsuite includes free stock photos and GIFs courtesy of GIPHY, or you can connect Dropbox, Google Drive, and OneDrive to draw on your own resources or your paid account with services like Adobe Stock. You can even assign tasks to your team members (like responding to comments or incoming messages), then approve the outgoing responses before they’re sent.
Hootsuite also integrates with Zapier, so you can do things like automatically thank new Twitter followers or create new messages directly from your task management app. Thank new Twitter followers via HootsuiteUse this ZapCreate Hootsuite messages whenever new labels are added to Trello cards.
Here are my 7 reasons why you may want to consider using Hootsuite to manage your social network channels:
1) Monitor Multiple Streams in One Place
Probably one of the most compelling reasons to use Hootsuite is the fact that it allows you to manage so many different social networks. Hootsuite currently allows you to manage:
- Facebook Pages
- LinkedIn Pages
- WordPress blogs
- Vimeo, Tumblr, Evernote, MailChimp, Slideshare (via 3rd party apps)
- Many more!
You can even add more than one of the same network. This can be useful if you manage multiple Twitter channels, or Facebook pages. You can even post to multiple channels at the same time. However do be careful here- think of the type of audience you have on each network. Your Facebook fans will be different from your Twitter followers. Also, Twitter only allows 280 characters whereas Facebook allows much longer and richer posts with photos and videos.
Hootsuite’s analytics are still a little clunky, even with their recent updates. If you’re looking for a really powerful social media analytics tool, I highly recommend Sotrender.
2) You Have a Team Managing Your Social Media Empire
If you have more than one person managing your business’ social networks or you share the load with an outside social media management business, you may have encountered a number of issues in trying to keep on top of things.
Firstly there is security- allowing other people to manage your Twitter account will mean sharing your Twitter password. Never a good thing!
Secondly, how do you properly share the management of the various networks within a team? How do you know if a team member has already responded or in the process of responding to a message or status?
The main reason I used to recommend Hootsuite to a business was Hootsuite’s team management facility. I say “used to” because Hootsuite’s team features are now only available on the much more expensive plans.
Hootsuite allows you to delegate responses to different team members. For example, if you receive 20 mentions in one day, the administrator can delegate each one to a different team member. When a team member is logged in, they’ll see which tasks have been allocated to them and not make the mistake of responding to a status that has already been replied to.
Another useful tool is Hootsuite’s messaging feature which allows team members to send private messages to each other. This is particularly useful if your team members are located outside of the office (for example they work from home)
Be aware that multiple team members are expensive in Hootsuite.
For medium to large businesses with a good marketing budget, this shouldn’t be an issue, but smaller businesses may struggle. Firstly you need at least a Pro account which costs from $129 per month which includes 3 users. Each extra team member gets more expensive.
3) Managing Customer Service on Twitter
Whether or not you should use Hootsuite to manage your social networks depends on the type of business you have as well as the reasons you have a social network presence in the first place. If your primary reason for a social presence is for managing customer service on Twitter, then Hootsuite probably will be the best tool for you. Mobile networks or Utility companies love Hootsuite as it allows them to delegate customer messages to different team members and these can be managed overall by an administrator. Another useful feature is that Hootsuite allows you to store draft messages that you can post when you receive a frequently asked question, for example, open hours or directions to your business.
4) You Want to Cross-Post to Your Google+ Page
Google’s own social layer, Google+ is finally being seen as an important network for businesses to be using. Not only does it help with SEO and the authorship of your website or blog, but it has some amazing features that could help you reach your customers such as Communities and Hangouts.
Currently, the only way to post to your Google+ profile is by using the Google+ website or mobile app. When it comes to updating and managing your Google+ business page you have a bit more choice- and Hootsuite is a big winner here! The Google+ API is very limited in that it currently only supports pages and not personal profiles. Full access to the page API has only been given to a few partners, of which Hootsuite is one.
Google+ management used to be available only in the $1500+ per month Hootsuite Enterprise plan. The good news is that it’s now available to all, including free users.
Pretty much all the Google+ features you’d expect are available, including posting to your circles, location, links, and scheduling. If you add the update manually in Hootsuite it will also generate the full summary and thumbnail of the link. This is very important as it is will be more visible and will result in more click-throughs. Despite me not being a fan of the ow.ly URL shortener, the resulting post won’t show the ow.ly link in an obvious way, although it does say that the post was made via Hootsuite. Be careful though, if you bulk upload or connect an RSS feed to your Google+ page- you won’t get the thumbnail or summary- just the text. With that in mind, I’d avoid automatically posting to your Google+ page via Hootsuite completely or only in special circumstances.
5) Completely Cross-Platform
I’m a great believer in making things cross-platform, although I do realize it’s not always easy to achieve This is one advantage in making Hootsuite a web app- it’s easy to make it work on Mac OSX, Windows, Linux, and mobile platforms. Hootsuite indeed works on all modern browsers (of course you need an internet connection!), and it has a plethora of dedicated mobile apps to help you on the move. The only omission currently is an app for Windows Mobile since there are apps for the iPhone, iPad, Android, and Blackberry.
I must admit, I don’t particularly enjoy using the Hootsuite mobile apps (at least the Android one which I’ve tried) but if you are managing your social networks as part of a team, you will be relying on the Hootsuite mobile apps, particularly for managing Twitter. The mobile Facebook app allows you to manage Facebook pages if you are an administrator without having to share any passwords. Unfortunately, Twitter doesn’t have any administrative features, and so the only way to allow multiple people to manage a Twitter account is by sharing the password. That’s not great from a security point of view and could potentially open up your Twitter account to abuse, especially if one of your team members were to leave the company. If your team members use one of the Hootsuite apps to manage your business’ social networks, you no longer have to share any passwords for your social networks, since each member will be using their own Hootsuite account.
6) Get Free Reports by Email
- Number of clicks per day
- Geographical information on the people clicking through
- Top referrers
- Most popular links
The good news is that this is free for all users, and can be useful to give you a brief overview as to how you are doing on a weekly basis.
Unfortunately, the report will only work for you if you always use Hootsuite to manage your networks. This is because it tracks the click-throughs using Hootsuite’s very own ow.ly URL shortener. If you use other apps such as the Twitter or Facebook websites or mobile apps, Buffer, IFTTT, or TweetDeck, any click-throughs will not be shown. Since I rarely use Hootsuite, my report was completely blank!
7) You Want to Connect Lots of Services Together
One of the things that really appeals to me about Hootsuite is the sheer number of networks and apps that it supports. Although I advise against posting to multiple networks at once on a regular basis, it can work and can be a real-time saver for small businesses. Hootsuite allows you to post a quick update (for example) to multiple Twitter accounts, Facebook profile and page, LinkedIn profile, company page and groups, and more! This can be incredibly useful if you need to get a message out to your customers in an emergency. The scheduling features (using the new Hootlet feature) can be a very welcome time-saver, and these also allow you to post to multiple networks at once.
Hootsuite Price: Free plan includes one user, three social profiles, and 30 scheduled updates; from $39/month (billed annually) for the Professional plan that includes one user, 10 social profiles, and unlimited scheduling; team plans start at $129/month (billed annually).
2. MeetEdgar (Web, iOS, Chrome)
MeetEdgar is like an autopilot for your social media accounts. It does a lot of the heavy lifting for you and is compatible with Facebook, Twitter, LinkedIn, and Instagram. This isn’t an analytics tool—just a scheduling one.
What makes MeetEdgar so different is its automation. The app can find a quote-worthy text from links, and then compose updates to go along with them. After pasting your link, simply click Suggest Variations, and MeetEdgar will create four alternative updates based on the contents of your link. You can edit them, delete them, or add your own manual variations, and then click Save to Library. This is the only tool we came across while researching that actually creates your content for you. Better still, it can generate variations on past updates that have performed well, making it easy to recycle updates without duplicating content.
Another standout feature is the ability to categorize your updates. Add different types of content to different categories, so you can better space out content types over the course of your schedule. You may want to create one category for blog posts, another for how-to posts, and another for promotional material. Color-coded categories make it easy to ensure your schedule contains a good range of content that will appeal to different users. You can also automatically add content from sources like your blog or your Medium, WordPress, or YouTube accounts with a quick import.
There’s little in the way of analytics tools in MeetEdgar, but the app does implement A/B testing to isolate best practices; plus, you can use the built-in ed.gr link shortener to track clicks. You can schedule content via the web, via the Chrome extension, or using a bookmarklet for Safari and Firefox.
Never run out of stuff to post
Want to promote a special offer every other day? Share a blog post once a week? Edgar automates your recurring tasks, so you can kiss your to-do list goodbye.
Edgar builds a bottomless library of evergreen updates organized by category, so you control what types of content get shared and when. If he runs out of new updates, he’ll re-share older ones, so your social is always on – even when you’re focused on other things.
Add weekly automation time slots for Edgar to automatically repurpose and republish your evergreen updates
Keep your audience engaged – Edgar will keep posting even when you don’t have time to manually schedule updates
Build a bottomless library of evergreen content for Edgar to choose from overtime
Craft content like a boss
Edgar offers unlimited scheduled posts, so you can plan and publish your social campaigns from one tidy dashboard and maintain the professional presence you’ve been dreaming of.
Ever get social media writer’s block? Edgar’s got you covered! Just plug in a link – he’ll scan it for quote-worthy text and automatically generate social updates you can use.
Save your updates to a limitless library of evergreen content, so you always have something to post
Edgar automatically pulls from your library to top up your social accounts, keeping your online presence fresh every day.
Auto-generate variations on every update with the click of a button for 5X the social content.
Watch your strategy take shape
You want to know if you’re headed in the right direction – so Edgar will show you! He tracks history and performance data for everything you post, so you can check in when it fits your schedule and catch up in minutes with a distraction-free dashboard.
With A/B testing options, link tracking, and more, Edgar takes the guesswork out of writing updates and gives you all the intel you need to see what your audience responds to best.
Monitor your engagement across different social networks all in one place
A/B test variations on your updates and see what engages your audience
Top-rated human support
We’re here Monday through Friday with a world-class support team that’s ready to help with whatever you’ve got.
From setup assistance to strategic inspiration, we’re here for you with one-on-one support. All human, no chatbot.
MeetEdgar Price: From $19/month for Edgar Lite with 3 social media accounts, unlimited media library, 4 categories, and unlimited support.
There are a couple of other apps that also automate your social media in different ways. We loved Meet Edgar’s approach, but both ContentCal and SocialBee were firmly in contention for inclusion on this list.
3. Sendible (Web, iOS, Android, Chrome)
Sendible is a complete social media management package, with one big feature that makes it stand out: its price. It offers more advanced features at a lower price point than almost any other app we tested.
As you’ve likely come to expect, a full set of scheduling tools is included. You can queue up posts for all connected social networks, blogs, and mailing lists. Smart Queues make it easy to maximize engagement by adjusting publication times for you, with the option of setting your best-performing evergreen content to be automatically recycled in the future.
These scheduling tools are as good as any in the business. A shared calendar displays all of your pending updates across any networks you have connected, with the option of connecting RSS feeds to curate and automatically schedule future content.
Unlike many of the more affordable social media management apps, Sendible enables you to monitor social media for mentions of your brand, competitors, or other terms of interest. It’s just a matter of setting up an appropriate keyword alert. You can pick which keywords you want to target, optional inclusions and words you want to exclude, and where the posts were made. You can then browse the list of relevant keyword results from your dashboard or have them automatically emailed to you on a daily or weekly basis. You can even choose to just receive positive or negative alerts.
Similarly, Sendible offers eight pre-built reports (including integration with Google Analytics) even on its cheapest plan, so you can see how well your social campaigns work. You can also see any new comments, mentions, or direct messages sent to your social media channels and address them from within the app. While common with enterprise social media management apps, few other options in this price range offer all that.
Benefits that Make Sendible Standout
Here are Sendible’s standout features:
- Platform integrations: Integrates with up to 192 social media and publishing platforms.
- No credit card free trial: Offers 14 days free trial with no credit card required; gives full access to the highest tier during the trial period.
- Priority Inbox: Managing messages from lots of social profiles could be overwhelming. The priority inbox simplifies this by unifying all important messages in one inbox.
- Image creation with Canva: Create images for your posts with easy access to Canva.
- Influencer Identification: Allows users to identify who is talking about their brands or amplify their role or influence.
- Built-in Sentiment Analysis: Enables users to measure and analyze customer sentiments.
- White-Labeling Solution: Sendible provides a white label social media management solution for agencies.
- Custom Reports: Sendible takes reporting a bit further. It allows users to build beautiful and insightful custom reports for clients in a few clicks.
- Lead Generation: Sendible’s advanced social listening capabilities enable users to generate and nurture leads.
- Smart Queue: Allows users to deliver content to their audience when they’re most likely to engage with it.
- Bulk scheduling: Upload content with images using a CSV file and schedule them at once.
- Mobile Apps: Manage your campaigns on the go with Sendible’s iOS and Android mobile apps.
- Collaborate: Set up user accounts for your team and clients and collaborate on campaigns in real-time.
- Analytics and Tracking: Track campaign and tie efforts to ROI with UTM parameters and detailed performance reporting
Sendible Price: From $29/month for the Creator plan that includes 1 user, 6 services, and 100 posts per day.
What is Social Media Marketing?
Social media marketing is the use of social media platforms like Facebook, Twitter, and LinkedIn to interact with customers, clients, or followers. It involves building relationships with potential and current customers through online postings and interactions.
How Can Social Media Marketing Benefit Your Business
The main benefits of using social media marketing for businesses include:
-Increasing customer loyalty
-Grow your brand name
-Build customer confidence
-Generating leads and sales opportunities
-Developing relationships with potential and current customers
-Generating marketing content
How Can You Use Social Media Marketing to Grow Your Business
There are a few ways to use social media marketing to grow your business:
-Develop a blog or website
-Participate in online forums and groups
-Write articles, blog posts, or other content for social media sites
-Submit products for review on popular online retailers
-Participate in digital marketing campaigns
What Is Social Media Tools?
Tools that help to facilitate social media. Examples include RSS, blogs, video logs, widgets, tags, forums, location based services, Web chats, instant messaging, podcasts and microblogging services.
How to decide which social media tools to use
Everyone has their own preferences and needs when it comes to social media marketing. To decide on which tools to use, you’ll need to take a look at a variety of variables:
Time: How much time will it take to learn how to use this and how much time will you need to use it in general?
Cost: What’s your budget?
Goals: Does the tool match up with your social media goals?
Workflow fit: How much does this tool cover in your workflow? Do you need an approval process or multiple users?
With the above in mind, here are the top social media tools we recommend. They’re divided up by their general purpose.
Content curation
Content creation
Social media management, listening & publishing
Social media analytics
How to Use Social Media Marketing to Grow Your Business.
Social media marketing is a great way to build your business online. By using social media platforms to share positive content, connect with customers, and grow your brand, you can create a successful business. Here are three tips for using social media marketing to grow your business:
- Connect with customers on social media platforms to develop relationships that will help you sell your product or service. This will help you build customer loyalty and keep them engaged with your company.
- Share interesting or compelling stories about your company on social media platforms. This can promote transparency and give customers a more inside look at what goes on behind the scenes of your business.
- Use social media platforms to drive traffic to your website or other online destinations. This can be used to increase sales and awareness for your company, as well as generate leads for future products or services.
What Are Social Media Tools Used For?
Social media marketing is more than composing and scheduling posts and your tools should reflect that. Every stage of your social media marketing, from content curation to graphic design to analytics, needs some sort of software. Some tools cover multiple areas while others focus and excel in only one.
Using social media marketing tools offers you some great benefits, such as:
Content ideation and creation: Source your content and create or edit it.
Graphics and media editing: Film better videos, create Instagram Story templates and make prettier gallery posts.
Content planning and scheduling: Organize your content calendar in one place.
Monitoring, listening & analytics: Keep an eye on your brand keywords. Tools also help you perform a competitor analysis, see how a campaign performed and track your accounts’ progress over time.
Lead generation: Connect your sales CRM to maximize the social media marketing benefit for sales.
Social Media Tools For Marketing
1. Buzzsumo
Research is a crucial part of marketing. If you want to do well and leave your competitors in the dust, you need to understand what they’re doing and if what you’re doing is working or not.
Buzzsumo is a research tool which tells you how your content is doing and who’s spreading the word.
Sometimes when you sit down to create content, you’re on fire. Other times it’s like pulling teeth and you’re just grateful to have met a deadline. It’s impossible to guarantee success, but a tool like Buzzsumo can help you increase the odds.
One of the most powerful research tools on the market, the functionality includes:
Find content that’s most shared on social media channels – you can enter your own or someone else’s domain and see what’s been shared socially.
Find influencers related to particular topics.
Get alerts based on keywords, brand name, links, author name, or domain.
Track competitors and do an analysis based on their content.
Use it to research keywords and trending topics your audience is interested in. You can use it to find interesting new posts to share or to search for content ideas based on what’s performing well.
And, if you’ve got some cash to splash, Buzzsumo Pro is a powerhouse for competitor research.
- Social Champ
Social Champ is a social media scheduling and management tool that helps you spread your content on all social media platforms at once. The tool claims to “help users and brands to increase their audience reach by 75%.” This tool has multiple social media automation features and multiple integrations to help you.
If you are a beginner or a business with automation tools and want an easy-to-understand user interface to promote your content, then Social Champ is the right choice for you. One of the best parts of Social Champ is its responsive customer support. It also allows you to repeat your content on Facebook and Twitter.
What Key Features Do They Offer?
Bulk Upload feature from a CSV file. – Scheduling months of content in a single click.
Auto-post content via RSS feed.
Repeat on Twitter & Facebook.
Recycle your content by creating collections of posts and using them in upcoming campaigns.
Social media content calendar lets you plan posts for weeks.
Content Suggestion – Find excellent quality and productive stories to share.
Link Shortening & Tracking – Links get auto-shortened and tracked using UTM codes.
Analytics – Track clicks, likes, retweets, favorites and export them in a CSV file too.
Team Collaboration Feature – Share your profiles with team members without sharing passwords.
Chrome Extension – to share content directly from any website.
Pricing
Starting from $26/month on a professional plan with 12 social accounts.
3. Biteable
Creating content for social media is an essential part of the game. Visual content gets three times more engagement on Twitter than plain ol’ text, so good visual content can help you take it to the next level.
With Biteable, you can easily create engaging, entertaining, and informative short videos to share on social media.
With a host of free video templates, footage, music, and animated scenes, Biteable is a godsend for anyone who wants to create studio-quality quickly without needing expensive resources like film or sound recording equipment.
Biteable was created to be super easy to use and one of the cheapest tools of its type on the market. Most features are available even with free accounts (it’s pretty cheap to upgrade to Premium anyway) so why not add a bit more excitement and spark to your social media content by creating some short, super-shareable videos?
- Hootsuite
Hootsuite allows businesses to track their clients and understand their customer’s sentiment and engagement towards their brand. It’s crucial to break down any preconceived notions that the client may have regarding their brand. Hootsuite does a good job of providing a lot of feature functionality in a clean and relatively easy-to-learn user interface.
While it can get pricey if you exceed specific quotas, it’s still well worth looking for small business digital marketers.
Pricing
Starting from $19/month on the basic plan with 1 user and 10 social profiles, and unlimited scheduling.
5. Buffer
Buffer started off as a scheduling tool for Twitter. Today, it supports all the major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google + (for the one person who still uses it.) Let’s take a look.
You can do some pretty neat things with Buffer:
Use the chrome extension to add articles and content from the web to your Buffer queue or share content on the go.
Automatically shortens links you share. If you’re Bitly user, you can connect your accounts.
Upload custom photos and videos (or use ones pulled from the article you shared).
Access complex analytics to track your content’s performance.
Create a posting schedule so your content gets spread out throughout the day.
Reply to posts from inside Buffer.
Add team members.
A social media dashboard like Buffer helps you fill your social media feed with relevant and exciting content without spending half your life logged in to Facebook and Twitter.
- Social Status
This SMM tool helps automate social media reporting by carrying out a detailed analysis of your profiles. Social Status provides four levels of analytics; profile, ads, competitor, and influencer, and generates customized reports for all four levels. The tool supports Facebook, Instagram, YouTube, and Twitter.
Pricing
Starting from $29 per month for 10 social media profiles.
7. Missinglttr
Social media promotion is vital to success in the online world, but the act of scheduling posts may not be the reason you bounce of bed every morning. Even if you use a tool to help you speed up the process of blasting all your channels at once, you still need to manually input the text and images for each post. Rinse and repeat to re-promote the posts.
Missinglettr helps you automate the process of creating social content by scraping your blog post content and creating a year’s worth of social content for you: nine individual posts dripped out to your social channels over a year.
This means you can focus on writing long-form blog posts while someone else takes care of the creative side of social promotion and the scheduling of posts, so there’ll be one less thing on your to-do list.
With templates for content creation, scheduling, and facilitating client approvals, plus a custom URL shortener to export campaign assets so they can be used in other marketing initiatives, Missinglettr has some great features that’ll lighten your load. You even get a weekly report so you’re on top of your marketing performance.
- eClincher
Another tool for publishing content is eClincher. It helps you with publishing, engagement, listening, and analytics. eClincher claims to be “perfect for businesses, brands, and agencies.” eClincher supports Facebook, LinkedIn, Instagram, Pinterest, and YouTube. The process of scheduling is simple. All you have to do is pick your accounts and enter your posts.
It also gives the option to repeat the content over the selected intervals. But many advanced features are only available in premium or agency plans. The UI design needs a little improvement, though!
Pricing
Starting from $59/month on the basic plan with 10 profiles and 1 user.
9. MeetEdgar
So you need a content manager but you’re already a one-person-band responsible for evergreen content creation, tech support, and design? Meet MeetEdgar.
A social media management tool that handles both re-sharing your content and optimising your social traffic, MeetEdgar is your handy automated content manager.
Working with your Facebook, Twitter, and LinkedIn profiles through a web plugin, you can keep your social channels populated with posts and check in from wherever you are using your mobile.
MeetEdgar allows you to schedule content re-sharing and monitor traffic while boosting engagement and optimizing the ROI of your digital assets.
By putting your evergreen content out there on the regular, you can increase your traffic and boost engagement. With an automated auto-refill queue, you won’t run out of regular posts. It also features a category-based scheduling tool allowing you to mix different content types so your audience never gets bored.
MeetEdgar also features a URL shortener with in-app click tracking which means you can follow your clicks.
- SocialPilot
SocialPilot manages social media, schedules social media posts, improves engagement, and analyzes results. Socialpilot also supports bulk posting on different social channels. The template for bulk scheduling might sound a little problematic if you don’t have any prior experience in bulk scheduling. SocialPilot offers comprehensive analytics concerning different platforms.
The only limit is the absence of social listening and not supporting video posts in bulk uploading.
Pricing
Starting from $30/month on a professional plan with 25 social media accounts.
Conclusion
Social media marketing is one of the best ways to reach your customers and generate new interest in your company. However, the sheer volume of social media sites makes it difficult to keep track of what’s going on across the various networks. There are many social media management tools that you can use to help you. While most of these tools can (and should) be used together, they have some important differences between them.