What is Social Media Management Platform? It is software designed to help audience manage their social media profiles from one place. A social media management platform allows for the streamlined and unified monitoring, publishing, and engagement of a brand’s social media profiles and channels.
Agora Pulse
Description: Like the social media management platforms mentioned above, Agora Pulse is also an all-in-one social media platform with scheduling, responding, and reporting features.
Unique value: Unlike the rest, Agora Pulse has several unique features such as competitor analysis and Facebook contest apps at a very affordable price point.
MavSocial
Description: MavSocial is a social media management tool with a focus on visual content. For the higher-priced plans, it seems that you can also manage your Facebook ads with MavSocial.
Unique value: On top of the common features (such as scheduling, monitoring, and reporting), MavSocial has a digital library where you can manage, use, and edit your multimedia for your social media posts and a search engine where you can browse through millions of stock photos.
If you wish, MavSocial can also help you repeat your social media posts for a specified duration.
Tailwind
Description: Tailwind is a social media management tool for Pinterest and Instagram. Apart from helping you schedule posts, monitor conversations, and measure results, Tailwind provides recommendations for improving your Pinterest and Instagram performance.
Unique value: Tailwind is great for Pinterest and Instagram marketers as it provides a range of features that are specific to these visual platforms, such as Pinterest content promotion and Instagram UGC content management.
HubSpot
HubSpot’s social media management tools are part of their all-in-one marketing software, which starts at $1,120 per month. As HubSpot integrates all your marketing efforts (such as social media, email, SEO, and CRM) into a single platform, you can easily compare your results across your marketing channels and measure your social ROI.
Social Flow
Social Flow is a social media publishing and advertising tool used by many top publishers such as The New York Times, National Geographical Channel, and Fast Company. Using Social Flow, Fast Company was able to increase its Facebook shares by 30 percent!
Loomly
Founded in 2015 and through numerous advancements, Loomly has become one of the most robust social media management tools in over a span of only 5 years. The tool has been great assistance that helps structurize the management process for many social media managers.
When you first access Loomly, the first thing that attracts you will be the super-friendly interface. Loomly has succeeded in delivering an optimal user experience by providing lots of white spaces and black texts. You can connect your Facebook, Twitter, Pinterest, LinkedIn, and Instagram profiles to Loomly, but for Facebook, you will have to post with your business accounts and not your personal ones.
On Loomly, your post managing process will be optimized in the workflow system, and Loomly will suggest then ask you to select a workflow that is suitable for your business scale. Every step of the social management process is made clear and concrete enough to streamline your work, so you don’t have to worry about missing any important steps.
Also, Loomly’s feature list is extremely useful and versatile. Apart from the automatic post scheduling with calendar, the platform generously offers many others such as post ideas for inspiration, ads manager, post and ads mockup, post-viewing and dashboard, interactions manager, or advanced analytics.
Pricing on Loomly varies depending on your own needs for your business. There are 4 fixed paid plans ranging from $34 to $332 per month, with annual payments saving up to 25%. There’s also an Enterprise version and you will have to contact Loomly to negotiate the prices. Loomly doesn’t include a free plan, but you can try all of their paid plans for 15 days free for initial testing. The most recommended plan by Loomly themself is the Standard version for $76 per month.
Followerwonk
Followerwonk does not operate as a traditional social management tool that focuses on post scheduling and publishing, but it digs into the deepest customer insights. This Twitter-centric tool is an optimal solution if you want to outperform your Twitter presence from your competitors.
Followerwonk allows you to sign up your Twitter account, “investigate” the Twitter bios and compare among various influential profiles. With the search bios tool, you can actually look for the related keywords that potentially help to discover your customers or even employees.
Analyzing your followers has never been easier with Followerwonk as you can break out your customers by their location, bio, or accounts they follow while contrasting your relationships with competitors. You can also see your competitors’ following status: who they’re following, how many followers they have, or even how many hours they’ve been active on Twitter.
As for the analytics tracking feature, Followerwonk users can view the authority rankings and data reports on your followers’ engagement and interactions, while the tool helps match activities with the gains and losses in followers to improve your content posting and posts management.
Followerwonk does offer a free account accessed to one profile – but anything free of charge would come down with certain limitations. To experience the full feature list with unlimited access, we suggest you should go for the other two paid versions for $29 and $79 per month, respectively. The annual subscription will give you some discounts as well.
Planoly
Alternative to Later, you can use Planoly to plan and schedule your Instagram posts. The free plan includes 2 social profiles for scheduled posts. So you can automate your Pinterest posts in the same go — up to 30 posts per month. Planoly’s latest launch of Linkit also lets you link to products, resources, websites, etc. using the link in their bio.
Pro tip: A blogger might use this tool to double down on visual lead gen. If you love creating graphics, sharing images, and posting other visual content, Planoly can let you take the set-and-forget approach. Simply schedule your Pinterest and Instagram posts in the calendar and then engage with followers and see the analytics of your posts after they’ve been published.
Canva
One of the most popular ways to create fast, stylish graphics is Canva. While there are some great Canva alternatives out there now, we wanted to highlight the OG online graphic editor.
The power of Canva is its simplicity. It provides a robust suite of free tools and templates to help you level up your visual social media posts in almost no time. But that’s just the beginning. Canva has added tons of tools over the years. They now even offer ways to create logos, business cards, flyers, book covers, Instagram stories, and almost any graphic you can come up with—with pre-made sizes to help you nail those technical specs.
A small business owner might use Canva for all their design needs. Instead of jumping through the hoops of paying for and learning a complex tool like Photoshop, most business owners can create the graphics they need for free using Canva. They even offer hundreds of thousands of free images—so you don’t even have to buy stock photography.
Conclusion
If you have a small or medium-sized business, you’ll definitely need to focus on marketing it on social networking sites. However, running a business is not just about spending time socializing on various sites like Facebook and Twitter. Running your own business means that you need to do event planning, advertising, mailing campaigns, and other tasks. That’s why using a good social media management platform can be really handy.