Social media has taken the world by storm, and it doesn’t seem to be slowing down, so it is no surprise that you are looking for a top free social media scheduler. You need something that is quick and powerful yet still easy to use. Those are some big shoes to fill, but luckily there is a lot of competition in the social media management/scheduling market so I have tried to cover all of your top choices.
Here are the best out there!
Later
If you want a generous, free social media scheduler that also helps you brainstorm content ideas, you need to try Later.
With Later, you can quickly create a content map and post schedule with Later’s visual planning tool. Essentially, it’s a calendar where you drag-and-drop content onto a posting timeline. Later also provides hashtag suggestions and outlines the best times to post.
If you run out of content ideas, Later also has you covered. You can find content to reshare by searching for specific profiles and hashtags. Later also lets you use Unsplash photos to beef up your text-based posts.
In terms of pricing, Late’s free plan includes:
- One social set (includes Instagram, Facebook, Twitter, and Pinterest)
- 30 scheduled posts per social profile
- One user
Plus, Later lets you create a clickable Linkin.bio button for your Instagram profile that sends clickers to a landing page with your links. If you sell products for your blog, this feature helps you turn Instagram traffic into more revenue.
If you want greater scheduling capacity, paid plans start at $15 per month. Unlimited scheduling costs $40 per month.
Later’s free version doesn’t have hashtag suggestions or posting time recommendations. But 30 posts likely covers at least a week of content, so you can use Later to save time and simply refresh your content schedule once per week.
Hootsuite
Hootsuite is a long-standing favorite in the world of social media management. With Hootsuite, you create and schedule social media posts, make content calendars, interact with followers, and even launch Google, Facebook, and Instagram ads from the platform.
All of this functionality makes Hootsuite versatile; massive publications and independent bloggers alike use Hootsuite to handle their social media accounts.
Plus, Hootsuite has a free social media management plan that includes:
- One user
- Two social accounts
- Up to five scheduled posts
Five posts isn’t much, but if you just want to automate one post a week to a specific channel, Hootsuite’s free plan suffices.
The Professional plan unlocks unlimited social media scheduling, 10 social accounts, and follower messaging for $49 per month. You can use the 30-day free trial to test if Hootsuite is the social media scheduler you’re looking for.
Buffer
Buffer is another leading social media management tool that lets you schedule posts for Facebook, Instagram, LinkedIn, and Twitter. Like Hootsuite and Later, you can also reply to comments and engage your followers right from Buffer rather than logging into individual platforms.
Buffer uses a calendar-style post scheduler like other popular social media management tools. You can create content right in Buffer, add it to your post schedule, and manage all of your social accounts from one central dashboard.
Buffer’s free plan includes:
- 3 social channels
- 10 scheduled posts per channel
- One user
Buffer’s free version doesn’t include hashtag research, Instagram stories, or Pinterest. A lack of Instagram stories and hashtags is a downside. As for Pinterest, you’re better off using Tailwind, the go-to Pinterest scheduling tool, over any free social media scheduler if Pinterest is your focus.
If you want 100 scheduled posts and Pinterest support, Buffer costs $15 per month. For the full software suite, it’s $65 per month, putting Buffer on the pricier side.
Overall, Buffer is a middle ground between Hootsuite, which doesn’t offer much scheduling capacity for free users, and Later, which basically has the same capacity as Buffer but is more flexible in terms of channels.
SocialBee
SocialBee is a social media scheduling tool that can help you stay on track with all your social media accounts. With Social Bee, you can schedule posts for just about every social media platform you can think of, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google My Business.
SocialBee works on a category-based scheduling system. You can assign each one of your posts a category and then easily schedule cross-platform campaigns using these categories instead of publishing posts individually. You can also re-queue and edit posts in bulk which is perfect if you’re running large-scale campaigns with a lot of content.
With SocialBee, you can also save all of your old posts into content libraries so you can easily stay on track of what you’ve posted on what platforms. You can also use the post recycling features to republish posts from your library to different platforms or to the same platform at different times.
In addition to its advanced scheduling features, Social Bee also comes equipped with a range of reporting, analytics, and collaboration features that are extremely useful for large marketing teams that are looking to share and collaborate on social media content and analyze the results of their campaigns.
Overall, it’s the best social media scheduling tool on the market and it’s perfect for individuals and businesses.
Pricing: Plans start from $13.30/month for up to 5 social accountsTry SocialBee Free
Agorapulse
Agorapulse is an all-in-one social media management tool that can help you schedule and publish posts across various social platforms.
Agorapulse’s publishing tool will help you to optimize your posts for each individual social network, and organize them into an easy-to-understand social calendar. Not only that, but different team members can share notes, track posts, and collaborate on social media content easily using the social media scheduling calendar.
In addition to scheduling and publishing, Agorapulse can help you to manage just about every aspect of your social media campaigns.
One of the standout features is the social inbox, which allows you to manage comments and direct messages from followers all in one unified inbox. This means that you can easily stay on top of your social media interactions and ensure that no message is ever missed.
Another useful feature of Agorapulse is the monitoring tool. This will help you to listen in on what people are saying about your brand across social platforms. You can gauge the general sentiment towards your brand and be the first to know about conversations involving your brand online.
If you’re running a large-scale social media operation, Agorapulse has just about everything you need to schedule, publish and optimize your social media posts, as well as a bunch of extra features that you can use to supercharge your campaigns.
Pricing: Agorapulse offers a limited free plan suitable for individuals. Paid plans start at $79/mo (billed annually)Try Agorapulse Free
Missinglettr
If you prefer taking a back seat when it comes to social media content creation and publishing, then Missinglettr could be the tool for you.
Missinglettr is a social media scheduling and automation tool that aims to make it easier for businesses to create and schedule content without devoting too much time to their social media efforts.
It’s the perfect tool for busy bloggers and business owners as it automatically generates social media content based on blogs pulled from RSS feeds. After Missinglettr automatically generates campaigns, you can customize and edit them easily using the social media calendar.
With Missinglettr you can create social media drip campaigns for offers, curated posts generated from your blog content and other influencers’ content, and one-off posts, and the calendar tool will then help you to create a perfectly balanced schedule for your whole campaign.
This can help you make the most of your posts and avoid repetition of content. On top of all this, Missinglettr comes equipped with a powerful analytics tool that you can use to track key metrics of your social media campaigns and optimize them based on the insights you gain.
Pricing: Missinglettr has a limited free plan available. Paid plans start from $19/month. Curate add-on is available to help you with content curation and promotion.Try Missinglettr Free
PromoRepublic
PromoRepublic is a social media scheduling tool with extra features that can make creating content and planning your campaigns easier and faster.
Firstly, PromoRepublic features a useful social calendar that can be used to schedule posts ahead of time for various platforms. In addition to this, PromoRepublic offers a library of curated content that you can use to up your social media game.
The curation feature will help you to find articles, images, and more that are industry-relevant that you can use to inspire your social media posts. You can also select from a range of templates to create professional and visually appealing posts.
You can also customize and edit graphics directly within the PromoRepublic dashboard which makes it easier to add those finishing touches to your posts when scheduling. In addition to all this, PromoRepublic comes complete with a reporting feature that will help you to record and analyze engagement metrics for your social media posts.
PromoRepublic has a solution for just about every business, from small businesses to marketing agencies and enterprise-level companies, and is the perfect tool to help marketing teams save time when it comes to social media management and scheduling.
Pricing: Plans start from $9/monthTry PromoRepublic Free
Conclusion
Take your pick—there are plenty of good options to choose from in terms of social media scheduling platforms. The Social Media Hub offers a great combination of simplicity, efficiency, and affordability. Later offers a lot of social media scheduling power for free, but their subscription plans can be more expensive for those that need unlimited campaigns. Hootsuite offers you access to a whole suite of business tools, but it’s definitely geared more toward professionals than casual users.