Social Media Management Tools are the tools used by Social Media Agencies to improve their services. The above-mentioned companies have shown best performance in the social media industry since they were introduced. Assignments can be submitted and deadlines can be achieved through their use.
Running a social media agency can be difficult, so we’ve compiled a list of the best tools that can make running that business much easier. Some of them are free to use and can save you money (but aren’t necessarily free), while others are platforms that may cost you money but offer great features that some already successful agencies are using.
Canva
Website: https://www.canva.com/
Pricing: Free (Canva for Work starts at $12.95/month)
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Another fantastic tool that absolutely every brand or business online should know about is Canva.
Many times social media managers and marketers need to be able to create beautiful images without a designer. It’s what makes up part of a great social media strategy.
Canva is the tool so many marketers rely on for making great-looking social media images quickly. You can use the ready-made templates, icons, and illustrations to make your images look professional without having to do much of the actual design work.
Canva has an easy to use drag-and-drop interface plus a massive library of over two million graphic elements.
Unsplash
Website: https://unsplash.com/
Pricing: Free
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One of our favorite tools in the design, photography, and video space is Unsplash. Unsplash is a massive library of free professional photos you can use — free!
Unsplash photos are really popular with many social media marketers because they can help give your content a professional, polished look.
And there are so many Unsplash collections to explore. We recommend finding a couple of creators whose photos you really enjoy and following them so you can always find their latest work.
Animoto
Website: https://animoto.com/
Pricing: Plans start at $5/month
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Animoto is one of our go-to social media tools for quickly creating stunning marketing videos.
Their video maker turns your photos and video clips into professional content in just a few minutes. They describe it as “fast and shockingly simple,” – and we would agree with that.
There are so many benefits to being able to quickly create engaging marketing videos. Video is a content format that we know a lot of people struggle with, but Animoto helps to bridge that gap.
We’ve used it to create quick recaps of recent blog posts for social media, videos promoting a big announcement, and videos around product launches.
Using Animoto, there are plenty of opportunities for you to add value to your audiences’ lives.
Sprout Social
Like many of the other social media tools on this list, Sprout Social allows you to schedule updates to your social media accounts.
However, there are a couple of unique features that set Sprout Social apart.
In addition to monitoring and managing multiple social networks, SproutSocial’s clean interface also delivers deeper analytics.
For example, the platform gives you calculated engagement and influence scores, and if you’re using social media for customer support, it also measures your response time.
You can even turn your messages into action items to create workflows or reminders around your social activity. This way, you can connect the points of conversations that happen online to real business.
Another perk is discovering new people to connect with and systematically remove bad connections, using the discovery tools.
Pricing:
- Standard: $99 per user/mo: manage up to 5 profiles, all-in-one social boxes, social content calendar, review management, asking and social CRM tools, plus other features;
- Professional: $149 per user/mo: 10 social profiles, everything in plus scheduling for optimal send times, custom workflows for multiple approvers and steps, response rate and time analysis reports, plus other features;
- Advanced: $249 per user/mo: everything in professional plus Message Spike Alerts for increased message activity, digital asset, and content library, chatbots with automation tools, plus other features.
Agorapulse
Like some other social media tools on this list, AgoraPulse has a robust scheduling tool, which is awesome for a social media guide.
Still, its strength lies in the inbox-like interface it uses to help you manage conversations on Facebook, Twitter, and Instagram.
You can create filters to tag, flag, hide, or make assignments regarding content and followers.
This can be useful to segment (by customers vs. non-customers, for example), and make it easier to find existing conversations so you can build real relationships.
The app also includes a badging system that makes it easier to alert you when an influencer or advocate has posted, as well as clear analytics.
Pricing:
- Medium: $79/month: 2 users, 10 social profiles, plus advanced reporting and user profiling;
- Large: $159/month: 4 users, 25 social profiles, plus other advanced features;
- X-Large: $239/month: 8 users, 40 social profiles, plus other advanced features;
- Enterprise: $399/month: 20 users, 60 social profiles, plus other advanced features.
Buffer
Buffer is a simple and effective tool for sharing content through Facebook, Twitter, and LinkedIn.
It’s particularly useful for small businesses that don’t have the time or resources to update their social media channels regularly but would still like to maintain a social presence.
With Buffer, you can schedule bulk posts ahead of time in a queue. It also offers many extensions through Chrome, Firefox, and Safari that make sharing what you find on the web much easier.
Buffer also includes an image editor that allows users to created perfect sizes and formats for each social platform.
Pricing:
- Pro: $15/mo: 8 social accounts, 100 scheduled posts and 1 user (free 14-day trial);
- Premium: $65/mo: 8 social accounts, 2.000 scheduled posts and 2 users (free 14-day trial);
- Business: $99/mo: 25 social accounts, 2.000 scheduled posts, and 6 users (free 14-day trial).
Biteable
Creating content for social media is an essential part of the game. Visual content gets three times more engagement on Twitter than plain ol’ text, so good visual content can help you take it to the next level.
With Biteable, you can easily create engaging, entertaining, and informative short videos to share on social media.
With a host of free video templates, footage, music, and animated scenes, Biteable is a godsend for anyone who wants to create studio-quality quickly without needing expensive resources like film or sound recording equipment.
Biteable was created to be super easy to use and one of the cheapest tools of its type on the market. Most features are available even with free accounts (it’s pretty cheap to upgrade to Premium anyway) so why not add a bit more excitement and spark to your social media content by creating some short, super-shareable videos?
Conclusion
This tool was created with the hopes that it helps businesses grow by allowing you to save time and money while growing your online presence. We want to help agencies of all kinds create, maintain and enhance their client’s social media presence by providing quality tools and real actionable advice.