Our Competitive Research Tools for Social Media analyzes their competitors’ social media accounts. Evaluate social presence, engagement metrics and content marketing strategies to beat your competitors online and drive sales. Also monitor competitor backlinks with our latest backlink tracking tool.
Do you need to find out who is buying your competitor’s shoes? This handy toolkit includes free and low-cost competitive research tools that allow you to get an edge on the market. With key data on the top brands in each category, the most common searches, and fast-growing competitors, it’s never been easier to understand who’s doing well out there!
Sprout Social
With social media ranked the No. 1 channel for connecting with customers, there’s no better starting point for competitive analysis.
Sprout Social enables you to understand competitor performance on social media from multiple angles and data points.
You can use Sprout’s suite of competitive reports to assess and optimize your social strategy with rich data points you can track across Facebook, Twitter and Instagram.
Whether you want to get a sneak peek at what your competitors are posting or benchmark your growth against the average of the profiles being compared, it’s all a click away, minus the tedious manual research and messy spreadsheets.
Up your analytics game with Sprout’s Premium Analytics tool that offers deeper insights into your social platforms, along with interactive charts and graphs that you can customize to align with your goals.
Sprout offers the same competitive analytics on Instagram too.
And you can dive even deeper using Sprout’s Advanced Listening tool.
Sociality.io
With the Social Media Competitor Analysis tool from Sociality.io, all competitors are in one report. You can prepare your Facebook, Instagram, Twitter, and YouTube competitor analysis reports in a few minutes. You can measure your performance with your competitor’s detailed fan and interaction charts, analyze competing page content with comparative reports and review your content strategy.
Sociality.io unlimited reports are exportable in PPT and Excel formats include the following metrics:
- Total fans/followers/subscribers growth
- Number of pages posts
- Post types
- Number of total interactions with separate graphs for each interaction type (number of reactions, likes, replies, etc.)
- Engagement rates
- Post days
- Post hours
- Detailed performance metrics of published and deleted content
- Paid vs. organic engagement
Plus, advanced filters allow users to quickly sort competitors’ content based on content type or engagement rates.
Socialbakers
Socialbakers is one of the world’s largest social media statistics portals offering in-depth analysis of social media. Socialbakers, which strengthens its infrastructure every day, has been working since 2009 to measure and analyze the social media work of companies and maximize the effectiveness of social marketing campaigns across all major social networks.
Available social media analytics tools of Socialbakers:
- Campaign Analytics
- Competitor Monitoring
- Customizable Reports
- Engagement Tracking
- Influencer Tracking
- Lead Attribution
- Multi-Channel Data Collection
- Post Scheduling
Keyhole offers an easy-to-use search engine that shows you a number of metrics for any brand, hashtag, or keyword. Or you can track multiple keywords, hashtags, and influencers depending on your level of service.
The data is pulled from top posts, hashtags, and keywords found on many top social channels, including Twitter and Facebook.
Its Event Performance monitoring helps brands communicate the impact hosted events offer, contributing significantly to that ROI conversation. There’s also a “Media Wall” option to help attendees connect with each other and share experiences by live-streaming their social media posts during your event via desktop, laptop, tablet or mobile.
Pricing: Starts at $179/month, billed annually
Mailcharts
As a part of your digital marketing strategy, not only should your website and social media channels be polished and well-refined, your email marketing strategy should also be top-notch.
With the help of Mailcharts, you can gain insights into competitors’ email marketing strategies. Using the insights and intelligence derived from this competition analysis tool, you can plan out your future email marketing campaigns and promotions more effectively.
You can also generate competitive reports to dig deeper and gain clarity about your email campaigns.
Social Blade
A fun tool for checking out bigger brands is Social Blade. It assesses follower counts on the likes of Twitter, Instagram and YouTube among other services. Although often used to assess the popularity of celebrities and YouTubers, there are some interesting insights here for marketers.
For example, their Twitter competitor analysis applies a “grade” based on their average number of retweets and likes.
Perhaps most notably, Social Blade provides a day-by-day follower update as well as a live follower count.
Another cool feature is the ability to stack brands’ social presences against each other.
SEMRush
SEMRush is one of the most widely-used SEO tools on the market, but its competitor analysis features set them apart from the pack. For starters, you can use SEMRush to pull your competitor’s backlinks and monitor changes in their ranking.
Here’s a sample dashboard after running a domain analysis for FreeCodeCamp:
And here’s the piece of the analysis which provides a by-the-numbers view of who’s competing for their keywords:
This is an invaluable tool for understanding who your competition is from a strictly SEO perspective. Likewise, highlighting what keywords are targeted by competitors directly influences your own content strategy.
Brandwatch
With Brandwatch’s Competitor Analysis tool you can learn how your brand performs against your competitors. Gain and use your new insights to shape and improve your social media strategy. Measuring customer perceptions and sentiment instantly helps add context to your competitor analysis.
Available social media analytics tools of Brandwatch:
- Competitive analysis
- Reputation management
- Influencer tracking
- Trend tracking
- Audience segmentation
- Sentiment analysis
This is an audience behavior platform that captures 1st party data and runs it through its AI-enabled “Q” system to spot consumer patterns in your category – and beyond. Actually, you specify the audience and category you’re searching for and Q gets to work finding audiences and customers who fit the profile—at massive scale. Q then delivers your message to these custom audiences at the perfect time.
It opens up your brand to a new world of prospects via its Brand, Direct Response and Measurement Capabilities.
Quantcast gives you access to the audiences of other brands and helps you sort out how they might also be yours. As such, retargeting plays a significant role here – as does measuring the impact of these efforts.
Quantcast post-campaign reporting validates that your ads were served to your intended audience, which is included in the service price and apparently is not typically included by its competitors!
Price: Contact for quote
FollowerWonk
Dedicated solely to Twitter, FollowerWonk is a must-have tool for brands that mainly want to focus on their Twitter competitors. This tool allows you to compare Twitter accounts, which can also help you discover the strategies your competitors are using.
Moreover, FollowerWonk also allows you to track follower demographics to help you get a better understanding of your audience. With the help of FollowerWonk, you can also get an insight into what’s trending on the platform and what your competitors are tweeting about.
Spyfu
Not everything about competition analysis is solely based on the number of likes and comments, it is also necessary to see the keyword performance.
Spyfu is a tool that allows you to conduct SEO competitor analysis. It helps you see who are your closest competitors and gives you insights on the keywords that are fetching them the clicks!
This tool is quite useful when it comes to planning an effective content strategy.
Conclusion
Social media can be a game changer for your company. Learn how to use it to analyze your competitors in order to maximally benefit from the service.