Let’s face it, students are almost always on social media. So, why not use that to our advantage? By adding a feature to your course that enables students to give you anonymous feedback through a platform your students already know, you can get real-time and honest responses to any questions you may have. While this is only one small example of using social media in higher education, there are many more possibilities available.
Student feedback is an essential for teachers who want to improve their classroom experience. This guide pairs thoughtful examples with practical advice. including how to use social media and in-app features to solicit feedback from students.
Qualaroo
Qualaroo is a unique customer feedback software. Its Artificial Intelligence-based Sentiment Analysis is powered by IBM Watson’s Natural Language Processing capabilities. The proprietary survey widget is called Nudge™ and is an unobtrusive way to ask the right question to the right user at the right time. With feature-rich & customizable templates for easy survey setups, Qualaroo has gained a solid reputation as a customer feedback tool.
Feedier
Feedier (IXM) is the most intuitive experience management solution. It allows you to easily listen to and analyze in real-time the Voice of the Customer through different channels and through features such as NPS, data correlation, and text analysis based on automation.
Zonka Feedback
Zonka Feedback is a leading Customer Feedback and Experience Management platform with the ability to capture feedback across multiple channels, packed with real-time alerts, powerful reporting, and a collaborative dashboard to enable businesses to take action and close the feedback loop.
- Measure CX Metrics including Net Promoter Score (NPS), Customer Effort Score (CES 2.0), and Customer Satisfaction Score (CSAT)
- Build workflows and automation with integrations with Zapier, Slack, Google Sheets, Mailchimp, Zendesk, Freshdesk, Hubspot, Salesforce, Pipedrive, and more.
Post a link to a survey on social sites and blogs
Distributing surveys is one of the best ways to collect feedback from your customers.
Simply posting a link to a survey in a blog post, Facebook status, a Tweet, an Instagram post, or whatever other methods of sharing on any social media platform will increase its visibility and guarantee that a bunch of people will take that survey.
The best part about using social media posts to distribute surveys, however, is also one of its biggest downfalls: response bias.
Those customers who are engaged and choose to take your survey are more often than not going to be the customers that want to share how much they love your business.
That, or they feel quite the opposite. This skews your results.
It’s not only cold or warm feelings that skew results; customers bending the truth, not finishing the survey, etc. can also lead to skewed survey results. When your aim is to collect feedback to use to propel your business, that’s not what you want.
Still, using social media to post links to your surveys will likely produce a huge response; and the more platforms you post to, the more responses you will get, expanding your response pool.
There are also a number of ways to reduce the risk of response bias, so make sure the surveys that you’re posting in order to collect feedback are up to standards.
A Facebook post autoresponder
Another way that you can use social media to collect feedback is by using a Facebook tool called a Facebook post autoresponder.
A Facebook post autoresponder is a Facebook Messenger chatbot that will send a direct message to anyone who comments on a Facebook post. You choose the post or set the autoresponder up on all your posts.
By sending a direct message inviting feedback from people leaving comments on your Facebook posts, a business can meet customers where they are and make it easy for them to interact with the business.
Using a Facebook post auto-reply bot leverages your customers that are already engaged with your brand.
The Facebook post autoresponder works by automatically sending a message to anyone who comments on a Facebook post that you set up with one.
All you have to do is create a Facebook post, complete with auto-reply bot, and get people to engage with the post.
This is an example Facebook post that uses a bot autoresponder to private message anyone who comments. Comment on the post yourself to see what happens.
Encouraging comments on a Facebook post can be done in any number of ways such as asking a riddle, offering a discount code, asking a clickbaity question, or running a giveaway.
The more engaging the content, the more people will comment on it. And the more people that comment on it, the more people your auto-reply bot can reach out to.
Here’s an example of an auto-reply bot that invites the user to interact with the bot through a Facebook post riddle.
When the bot responds with the answer to the riddle, you can follow-up with your feedback form or survey.
You might offer Facebook fans a discount code or gift on your Facebook post. Include a “comment below to receive the code!” message in the post so that folks know to comment.
Then, when the bot reaches out, it can ask them to fill out a form or survey in order to receive the discount code.
Then, not only do you have an effective way to collect feedback, but you’ll also rack up your Facebook Messenger contact list to remarket to at a later time.
ReviewTrackers: Monitor and Find Reviews Worth Sharing
ReviewTrackers is a full-featured reputation software platform with powerful online review management features, allowing users to monitor social reviews, respond to customer feedback, and find reviews worth showing off.
If you’re managing a significant amount of reviews for multiple business locations, ReviewTrackers offers data filters and search tools to help you easily find and organize reviews by rating, date, review website, business location, and keyword.
If you don’t have a large collection of reviews, ReviewTrackers has a built-in Ask Tool feature that lets you run email or SMS campaigns that automate the process of asking for reviews from customers.
Not only does this save your team a ton of time; it also makes it easy for your happiest customers to share their experiences on online review sites with just a few clicks.
GMB Marketing Kit: Share Google Reviews on Social
If your business is already listed on Google, you can use the Google My Business (GMB) Marketing Kit to generate personalized marketing materials and turn your reviews and business information into ready-to-use social posts.
Simply visit the GMB Marketing Kit website (formerly “Small Thanks with Google”) and enter your business name in the search box provided. Here are some examples of social posts and materials you can use to promote your business:
Take note: you’ll only be able to use content (reviews, business information, and highlights) from your Google My Business listing when using the GMB Marketing Kit to generate Google review stickers and social posts. There is no way to import reviews from other websites or use customer testimonials from your business website.
Canva: Design On-Brand Review Graphics
Canva is a graphic design platform that lets you create social media graphics and other visual content with drag-and-drop ease.
Canva is perfect if you don’t have an in-house designer who can create on-brand graphics for sharing reviews on social media. It has thousands of stock photos and illustrations to choose from, plus a wide selection of photo filters, fonts, icons, shapes, and other design elements.
One of the most useful features of Canva is its ready-to-use social media design templates, which come in default sizes or dimensions ideal for the type of post you’re creating. For example:
- Instagram post: 2160 x 2160 px
- Instagram story: 1080 x 1920 px
- Social media animation: 800 x 800 px
- Facebook post: 940 x 788 px
- Pinterest pin: 1000 x 1500 px
Conclusion
Providing feedback on all sorts of social media is becoming a bigger part of our everyday lives and for businesses to communicate what they are up to. As well as these examples, check out this report with social listening tools and then email me your questions. Here are a few ideas: Analyzing the feedback from Facebook fans of your brand on Facebook fan pages such as brands on instagram who use the enquiry form and ask if they can share photos. Surveys , using survey monkey.com, or Twitter polls and asking customers to rate a product or service . (cf Facebook,