This Social Media Kit is a step by step guide on how to make a social media kit.It will guide you through the entire process of making your social media kit in illustrator.
If you are a novice user of Adobe Illustrator, then this description is going to be quite helpful for you. After reading this guide, you will be acquainted with the many creative techniques that help you create awesome and outstanding social media kit .
How to Create an Influencer Media Kit (+ Free Template!)
If you’re serious about building a career on social media, you need to have an awesome influencer media kit to share with the brands and businesses you want to work with!
Why? Because it’s the best way to show off how serious you are about your work, your future partnerships, and what you can offer brands online.
In this blog post, you’ll learn how to create your own influencer media kit, what you should include, and to make it easy you can download our free influencer media kit template to get started with!
What is an Influencer Media Kit & Why Do You Need One?
Think of your influencer media kit as your business card, CV, and portfolio of work all in one document.
Whether you’re a blogger, vlogger, photographer, or videographer, you want to have a document that represents all the work you’ve done, your achievements, and where you’d like to grow in your influencer career.
That’s why it’s so important that your influencer media kit represents you and your brand.
Whether a brand approaches you about a special project they’d like to collaborate on, or you’re pitching to businesses you would like to work with, having an influencer media kit will make you stand out in the world of influencer marketing.
It’s common for brands to request a media kit from an influencer they want to work with, so not having one can actually lead to you missing out on partnerships and revenue.
In 2020, you don’t need hundreds of thousands of followers to become an influencer, as collaborations with micro-or nano-influencers are becoming more popular with brands.
So even if you have a small, but niche, engaged audience, you’ll still benefit from having a media kit!
And, influencer marketing isn’t going anywhere. We teamed up with the experts at influencer marketing platform Fohr to deep dive into influencers’ behaviors and Instagram posts, and identify the global marketing trends that will shape Instagram in 2020, and beyond.
How to Create an Influencer Media Kit
When it comes to creating your influencer media kit, you need to think about both the information you share and the design aesthetic.
Your media kit should reflect not only your social growth and status but also your personal brand and style.
We’re going to walk you through each section of what your influencer media kit should include in this blog post, using examples from real media kits and the media kit template we’ve created.
Being active on your social media accounts and growing your brand is a familiar social media strategy for influencers today. There’s an accepted understanding that constant engagement activities are crucial to growing your influence on social networks quickly.
People want social content from you.
Your followers want to hear about you, to engage with your content, posts, articles, and videos every single day. So, there are two key factors to grow your social media accounts:
- Quality Content
- Consistency
Consistency on social media platforms today is no doubt time-consuming. Without the help of the right tools, an influencer may need to spend hours every week creating and publishing content on social media.
Instead of spending time and effort researching, creating and scheduling your content for your social media channels, you should use a social media kit template for your business.
Rather than constantly designing new social media posts from scratch, you could easily save your business hours of frustration fatigue.
You can use Uniclix Content Finder to find & share content on the fly. Uniclix auto-suggests relevant content for your topics of interest so that you don’t have to spend hours searching on the internet.
Simply search streams by keyword to find curated content that you can share on the fly. No need to spend hours across the web searching for content.
What is a social media kit
If you’re interested in learning what a social media kit is then you probably heard about it in a blog post, video, tweet, headline, or Instagram post. You’ve probably even seen a social media kit and thought, oh, my business needs this!
Prior to this guide, we decided to look at different resources online to help us better understand what this term meant and how marketers make use of it today. We went through a bunch of articles, PDFs, and expert resources.
At first, understanding how marketers use social media templates was a little bit confusing. At the end, we were able to pull off a factual conclusion for the term social media kit.
Basically, a social media kit is a digital material that includes the information needed to run successful social media & digital marketing campaigns. As an influencer, a social media kit is important, and in this blog post, we’re going to show you how to create a simple social media kit template for your digital business or brand and show you a few social media kit examples that we think are perfect for social media influencers.
And at the end of this blog post, you should be able to have ideas on how to go about designing a social media kit, applications to help you create these templates and a few social media kit examples to get you started.
To be clear that this post is of use to you and that we’re helping you solve the problems of designing a social media kit, let’s discuss what it is and why you need it.
If you’ve been in the digital marketing space for a while and have some knowledge about what a social media kit is, you can skip this part and find some ideas from the few social media kit template examples that we’ve found.
Why do you need a social media kit?
Earlier on in my digital marketing career, I was always spending time creating different social media images for Instagram, Twitter, blogs that I manage, and a few other community networks. I understood how important content marketing is and I wanted to make sure I was creating the best for the people (or followers) I was creating this content for.
It was a little time consuming and frustrating.
I was always finding it difficult picking the right template to use when designing social media images.
My images were not even on-brand with my style.
In short, I was creating content that wasn’t appealing to my target audience and it was demanding a lot of time. After a while, we decided to pick a social media kit template and stick to it.
Our branding, message and content must be unique and should stand out effortlessly. We wanted to be able to create images easily and fast so that we can spend more time making our products better.
The social media kit template we picked did not only help us save time on social media content creation, it also helped us deliver our campaigns better. Images could easily be edited to any size, shape and look without loosing the brand feel.
A simple social media kit template that we decided to try, turned out to be very useful and resourceful. In brief, a social media template kit will help you save time on social media while retaining your brand feel and look.
How to make a media kit
- Open CanvaOpen up Canva and search for “Media Kit” to get started.
- Browse templatesChoose “Create a blank media kit” or scroll through ready-made templates for inspiration. Canva’s library has templates for every industry, style and theme. Use as many pages as you like, or mix and match.
- Discover featuresCanva has millions of professional stock photos, illustrations, images, icons and other graphics to make your media kit stand out. Use the drag-and-drop tool to add elements to your page.
- Customize your kitTo add a more personal touch, upload your own images and branding elements. Experiment with background, color scheme and font style until your design looks the way you pictured it.
- Download or shareSave your media kit as a PDF, JPG or PNG. Add it to the marketing materials on your website or share directly from Canva via email or social media.
Conclusion
Working on a Social Media Kit for your business? This post will show you the top essentials for creating your own social media kit in a few hours using Adobe InDesign.