Are you a freelance social media manager? If so, how do you manage multiple clients’ social media networks while also keeping up with your own? Here’s the tips to help you manage all of your clients’ social media accounts.
Although the social media sites are free, you still have to create accounts, update and manage them. This article will show you how to manage multiple clients’ accounts using a social media dashboard.
How to Manage Social Media Marketing for Multiple Clients Effortlessly
1. Create social media account groups for scheduling
Managing social media for 9 clients simultaneously? That can be smooth and easy, or confusing and chaotic depending on how you manage your two most important resources – talent and time.
Some social media management tools allow you to create groups of social media accounts for easy scheduling. Imagine being able to post content across Facebook, LinkedIn, Twitter and Instagram pages for one client in one click. That would not only save you time and effort, but also save you some pain and frustration.
2. Curate content via RSS feeds and keyword based content streams
Creating content for the same clients every single day? Agency marketers are celebrated for their creativity, but no amount of creativity can make repetitive work easy or interesting. With content curation, agency marketers can collect new ideas or curate entire pieces for clients.
Many social media management tools enable users to curate content via RSS feeds and keyword based content streams. Agency marketers can use these features to create a content idea resource to fuel daily brainstorming sessions.
3. Organize ideas, complete posts and reusable posts in easy-access folders
Working with dozens of social media posts daily? That amounts to hundreds of posts a week and thousands of posts a month. If you have invested deeply in creating that much content, you probably won’t have the heart to use it once and throw it all away. Here’s a neat idea – don’t. Save your posts in organized folders in an accessible place.
Some social media management tools have created libraries, queues or folders within them that store content long-term. Save your best posts in separate folders for different clients and reuse them occasionally. Or save drafts and ideas to work with when needed.
4. Consider automated publishing queues for best performing posts
Some social media management tools have folders that also function as automatically publishing content queues. This is a great idea for clients that have diverse target groups that are active at different times of the day. Instead of scheduling content to go out multiple times a day, you could create a folder of posts and have the tool evenly spread them out automatically.
Social media management tools refer to such folders as content libraries, repeat queues or smart queues. Some tools allow you the extra functionality of picking publishing frequencies.
5. Enable measurement of social media engagement, referrals and conversions
Reporting to multiple clients? The end of month is always hard on agency marketers because it’s when clients want to see results. It’s when dreaded words like engagement metrics, conversions, leads and ROI are traded between account managers and marketing managers who represent clients.
Many social media management tools have inbuilt social media analytics modules that track and report engagement metrics. Some tools even have fully-finished, downloadable reports that you can rely on for reporting.
6. Realistically Manage Client Communications
In our hyper-connected world, it’s hard to give our clients our undivided attention. It’s even harder to resist the urge to respond to everything and everyone within 5 seconds. If we constantly respond right away, we condition everyone to expect that from us all the time. Again, we aren’t superheroes!
Let your clients know the time of day you check your email, whether it’s first thing in the morning or right before you leave the office. I clearly communicate with my clients that I only check emails three times a day (8 a.m.,11 a.m., and 3 p.m.,). The rest of the time, I put the phone down, turn off my office chat, close the email tab and focus on the client meeting or the tasks in front of me.
By fighting that urge to respond to clients right away, I ensure that my clients don’t expect immediate communication. This also helps them remember that they aren’t my only client. I’ll get to their project as soon as I can, but I have other clients who need my help.
Another thing you should always consider doing is having one selected point of contact for each client. If your business is like mine, where there are multiple people on a project who work face-to-face with the client, this is a must-have. Otherwise, your client might send a request to one team member and the same request to a different team member without telling you. Then you end up with duplicated work, frustrated team members, and a lot of wasted time. Plus, as the project manager, you want to understand exactly what’s going on in the project. You can’t do that if there are discussions going on behind your back.
Focus More On Client Management And Less On Marketing
In the end, managing client accounts takes a balanced mixture of organization and flexibility. Every situation and every client will be different. But if we set a foundation, keep organized and aren’t afraid to stick to our guns, we can make an impact for our clients and help our entire team shine and keep our sanity!
It’s also important to note that if you’re overwhelmed trying to manage your business’s marketing on top of your projects, you’re creating a recipe for disaster. As humans, we can only focus on so many things at once. If you stuff your plate full with client meetings, sales calls, social media management, and content creation, something is bound to slip through the cracks. And there’s nothing as frustrating as forgetting about a crucial client deliverable or sending a reminder email out after the event has already happened.
So don’t take on more than you can handle! Let a team of professionals take marketing off your shoulders so you can focus on keeping your clients happy and your business profitable. When you partner with a marketing agency like ROI Online, you can feel confident knowing you have a solid strategy in place that brings leads to your door without you having to lift a finger.
7: Target known audiences with social media ads
As a small agency, you’re certainly not a stranger to ads on digital media. You may have setup ads for yourself and your clients; you have probably experienced success sometimes and burned your budget others. Regardless, you’re aware that ads are a highly recommended part of social media marketing that you can’t avoid. Here are a few tips to increase your success rate with Google and Facebook ads.
- Work with audiences that you know are highly likely to convert. For instance, consider using remarketing, which can target your clients’ website visitors who have left without making a purchase. You can set up remarketing ads on Facebook and Google.
- You could also turn newsletter subscription lists into your ad target database on Facebook. Many times, it’s existing customers who add to your revenue by making repeat purchases. Email-based ad targeting can help you get to those customers.
- Demonstrate value instead of making a hard-sell on ads. Ad aversion has been on the rise these last few years because today’s audience despises being sold to. Woo them with the value that you can add to their lives.
The benefit of low-cost happy clients? Growth.
Every small agency owner wants to maximize the impact of spend to make sure clients are not just impressed with the results but keep coming back for more. With these seven hacks for keeping your costs down and your clients pleased, you can spend less time crunching numbers and more time, say, growing your agency.
Tools that can help
While social media marketing tips can help, they’re just as effective as the tools that enable their implementation. Here’s a short list of three tools that feature most of what has been discussed on this post.
DrumUp
DrumUp is a content-focussed social media management tool that allows content curation via RSS feeds and keyword based content streams. The tool also supports “libraries” that allow automated posting.
MeetEdgar
MeetEdgar is an automation-focussed social media management tool that allows you to create libraries of content and set them up on automatic posting schedules. The tool also supports custom scheduling.
Hootsuite
Hootsuite is a well-known social media management tool that allows for content scheduling and automation. The tool also features social media listening, amplification and analytics.
The use of the right tools can save agency marketers invaluable time otherwise spent on menial tasks that don’t require personal attention. When you optimize time and effort spent on daily tasks, you can improve your social media management performance.
Conclusion
You don’t need to hire a social media manager to keep up with all of your social media accounts. This guide explains how to manage all of your accounts in one place, making it easy to respond to comments, share content and schedule posts. It even has a list of social media dashboard tools that you can use for free!