Social media is a powerful tool that you can use to help boost your brand. There are different ways to manage your social media presence so that you are getting the best exposure for your brand. You should be posting useful information on a regular basis, as well as being sure to respond to any questions that you receive from followers. Most importantly, you need to take your profile seriously. There are a million people creating new profiles every day, so you need to make an effort to stand out.
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Tips to improve your social media presence
Check the current trends
When sailing, it is always good to have the wind on your back. Likewise, on social media, join the trend and the platform will effortlessly project you in front of millions of users. It will be like getting free advertising for your product or yourself. However, for a successful social media campaign, do not just mindlessly join any trending topic, but think about how you can add value to the topic, be creative, and post something interesting that will attract readers.
Use multimedia
It is a fact that posts with video or visuals get more traction on social media. Not everyone is in the food business and can post attractive photographs of mouth-watering dishes or cooking videos, but with some creativity, you can find the right multimedia post that will attract readers and help start a dialogue.
On some social media platforms, you have to use visuals; but on a platform like Twitter, even simple and interesting conversations will keep your audience engaged.
Be regularly active
You cannot expect overnight success in your social media campaigns. Neither can you achieve miraculous results by just posting occasionally. To make the most use of social media platforms, it is necessary that you are regularly active.
You don’t have to launch a flood of social media posts, but posting content at regular intervals will be helpful and keep your readers’ attention piqued. Different social media platforms have different timings of high user activity.
Pay attention to customer service
Don’t forget that your social media is essentially a platform for interacting and serving your customers. Just posting funny quotes or pictures and videos will not help your business if you aren’t proactively engaging with your customers, fulfilling their demands, and attending to their complaints.
A social media platform is just that – a platform to reach your current customers and attract future ones. Pay attention to what your customers are saying on social media about your business, your attitude, and your product.
Don’t forget to audit results
If you aren’t monitoring and auditing your social media campaign results, it will be like throwing arrows in the dark. Analytics are necessary to know what is going right for your campaign and what isn’t working.
Use data to tweak performing and non-performing assets for their optimal use. Analytics will also help you understand your audience in a better way and respond to them more effectively.
Interact with your audience
Social media platforms are primarily for social networking. You have to network with people, have a conversation, and listen to them. Reaching out to your audience is as essential as creating attention-worthy posts.
If you aren’t interacting with your audience, it will be like standing in front of a mirror and talking to yourself. By having a conversation with your audience, you will make them feel special and show them that you’re attentive to their needs while generating word of mouth publicly for you.
Keep promoting your social media accounts
What is the use of having social media accounts if people don’t know about them? Keep promoting your social media accounts so that more and more people discover them. Encourage your family and friends to promote and interact with your social media accounts.
This will create a ripple effect and, without any advertising, can increase the reach of your social media presence. Of course, if you can afford to run ad campaigns, then do so and let more people know where they can find you on social media.
Maintain with right tools
Big businesses can afford to have a big social media teams who handle their accounts and run their social media campaigns. For smaller companies or individuals who handle their own accounts, it is difficult to manage day-to-day activities and be active on social media platforms.
Fortunately, technology is making every task easier nowadays. There are many tools you can use to post simultaneously on all of your social media accounts. You can also pre-plan and pre-schedule your social media posts whenever you have free time. This will save you precious time to run your social media campaigns without hassle.
Ways to Grow Your Social Media Presence
1. Identify Goals and Objectives
The first step in growing your social media presence is to identify your goals and objectives. This means make sure you know what you are going after – before you start posting. Ensure you know how each platform works, what audiences you can reach where, and what your objectives are and you will be off to a great start.
2. Let Them Know you are Human
Let your audiences see a softer side. This means interacting on your social media accounts often. Very often! This doesn’t mean just throwing up a link to your article and hoping someone will read it or click on it. This means really getting on there and interacting with everyone. Respond to posts from your audience and interact when they show interest. Show them who you are and your audience will feel more connected to you – and they will want to read other articles or visit your website.
3. Understand Their Needs
Understanding what your audience needs will help you be able to interact with them on a more intimate level. Knowing what they want to read about and what they believe in will help you understand what you need to give to them. Once you understand this, you can give the everything they want – which means bringing them to your website to see what your business is all about.
4. Include the Icons on Your Website
Make sure to include the icons of your social media networks on your personal website. This will make it easier for those coming to read your stuff to like and follow you. Don’t make them track you down – make is simple for them to connect with you. I have started even doing this for my John Rampton Wikipedia page as wellhttps://buy.tinypass.com/checkout/template/cacheableShow?aid=Yj2fRrCPpu&templateId=OTXWKFJL53QM&templateVariantId=OTVTZYI8XJ99W&offerId=fakeOfferId&experienceId=EXC9N6W4G9FP&iframeId=offer_086be1ddfbd90b0a9da7-0&displayMode=inline&pianoIdUrl=https%3A%2F%2Fauth.forbes.com%2Fid%2F&widget=template&url=https%3A%2F%2Fwww.forbes.com
5. Link Your Profile to Your Website
Link your Facebook, Twitter , or any of your other social media profiles to your website. Just like you want to provide links on your website to your profiles, you also want to link to your website so people can easily learn more about your company.
6. Share with Everyone
Share your social media accounts with everyone you know. Don’t be spammy – but don’t be afraid to share. By doing this, they will know you have a presence on Facebook, Twitter, etc. and they can share them with everyone they know. This is a simple way to get the word out.
7. Create an Integrated Social Media Strategy
You want to make sure each social media network you are involved in serves a purpose. You can ensure this by starting a marketing calendar. Make sure to add all of your upcoming events, blog posts, and everything else you decide to do with your business into this calendar. This will help you stay organized and understand how each of your social media accounts will bring in more untapped sectors for your business.
Tips to Building a Better Social Media Presence
1. Set SMART Goals
Pop quiz: why are you on social media in the first place?
If your answer is a resounding “Uhh…” or “Because everyone else is on it,” you might have a problem.
The concept of SMART goals has been around for decades, but they are so important to your social media presence today.
In short, brands should set goals that are specific, measurable, achievable, relevant and time-bound.
An example of a good SMART goal for social media marketing would be something like “We’ll increase our Twitter response rate by 25% by the end of the first quarter.”
- Specific: “We’ve specifically identified the social channel (Twitter) and a metric (response rate).”
- Measurable: “The response rate can be measured from the Sprout Social dashboard.”
- Achievable: “We didn’t make an outlandish goal of say, a 100% increase in 10 days.”
- Relevant: “Our goal will have an impact on our overall social media presence, making it very relevant.”
- Time-bound: “The goal has to be met by the end of the first quarter.”
Assigning your social media efforts a concrete purpose helps you avoid the trap of posting aimlessly.
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2. Identify Your Audience
After you’ve outlined your goals, you need to outline your target audience.
Pro-tip: “everyone” is not an audience.
Maybe it’s prospective customers. Perhaps it’s industry players and influencers. Either way, breaking down your audience will help you figure out the following:
- Which social media sites you’re active on
- Your posting schedule
- The type of content you publish
- Your brand’s voice
- The information in your profiles
Many brands spin their wheels because they don’t post content that speaks to a defined audience. Spend some time looking at your audience personas, understanding what their challenges are and what brands they already love via social. This sort of competitive analysis can help you understand how your own social media presence can stand out from the crowd.
3. Be Human
This is a big one.
One of the worst mistakes to make on social media is coming off as the faceless corporation with zero personality. In the modern age of transparency, people want to get to know your company on a more personal level.
Many brands today crack jokes and aren’t afraid to talk to their followers like they would their friends. Whereas brands were once lambasted for coming off like robots, a human social media presence has become an expectation among many followers.
Similarly, showing off the human side of your brand means showing off the faces behind your social feeds. Whether it’s office photos or snapshots of your team “in the wild,” getting personal with your followers can help you form a much-needed connection.
And hey, that leads us directly to our next point!
4. Seek Relationships, Not Just Followers
We can debate all day whether or not your follower count is a vanity metric.
That said, having 100 followers who regularly engage with you and your content are infinitely more valuable than 10,000 that ignore you.
It might be cliche to say, but don’t leave the “social” out of your social media presence. The beauty of social is that you can form relationships in an instant with followers from just about anywhere.
For example, Sprout Social’s own #SproutChat gives us the opportunity to regularly connect with our lovely followers who are likewise stoked to get in touch with us.
If you’re not exactly sure where to start when it comes to relationship-building, here are some quick ideas:
- Always @mention people you reference in your social media posts
- Answer questions people ask
- Reply when people @mention you or share your content
- Don’t just Retweet and Like other people’s content; reply with a comment to start a conversation
Conclusion
With millions of people making their personal stories and daily lives available to the public online, you’d be hard pressed to find someone with no online presence. But is that enough? In this article, we will look at methods for improving your personal social media profile and potential tasks to consider implementing for it.