Listening tools for social media are tools that allow you to find key information in social media channels. Social media provides a large amount of information in a very short time, and is updated almost in real time. Social media listening is the process of using specific techniques to find the necessary information.
Social monitoring includes listening to the media and the twitterverse, using tools that can help you identify trends in opinion and information about an event as it unfolds.
Buffer
Price: Free+
Buffer creates an omnichannel experience for your social media and community teams.
The tool makes it easy to find the conversations that matter most, join conversations right away, and delight your audience — that’s because you can post content and engage directly in the replies from one centralized dashboard through a team-shared inbox.
Buffer Features and Compatibility
- Plan effective social campaigns using the scheduling and publishing features.
- Monitor your team’s performance by measuring engagement and audience behavior with the reports and analytics tools.
- Use the story monitoring feature to record and analyze your stories on channels like Facebook and Instagram.
- Integrate social platforms that Buffer supports including Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
TweetReach
Price: $49/month+
TweetReach is a great tool if you’re specifically looking to analyze Twitter reach. It analyzes reach with a selected keyword, person/ Twitter handle, or hashtag.
The tool also analyzes impressions, mentions, and the times in which the most relevant Tweets to your business are shared. Additionally, TweetReach helps you discover who your most impressionable followers are so you can target them with your content.
TweetReach Features and Compatibility
- Analyze a Tweet’s potential reach, impressions, and conversation size.
- Discover who’s talking about a specific topic on Twitter and who has the biggest impact in spreading the word about that topic.
- Generate reports on Twitter activity for any keyword, hashtag, URL or account name.
- Use TweetReach with compatible platforms including Twitter, Facebook, and Instagram.
Synthesio
Synthesio tracks conversations on highly specific topics in carefully segmented audiences. It allows you to segment your social listening data by language, location, demographics, sentiment, gender, influence, and more. The reports also come with a handy social reputation score.
Mentionlytics
Track mentions, keywords, and sentiment across multiple languages. Also, you can easily find influencers across social networks and other online sources.
The Mentionlytics social media monitoring tool combs through social platforms, along with blogs and news sites, for mentions. Since it’s integrated with Hootsuite, you’ll be able to easily view them on your dashboard.
Digimind
Plans: Contact Digimind for pricing. Prices are based on estimates of total monthly mentions with unlimited queries/topics and of the total number of queries required per year with unlimited mentions. Demos are available on request.
Digimind provides all the content you need to make sense of social and online data and transform it into actionable business insights. It offers two products: Social Listening and Market Intelligence. Both are impressive tools with a wide range of features.
With Digimind’s Social Listening tools, you can:
- Monitor specific terms and topics
- Analyze mentions
- Share content and engage audiences
- Generate reports
- Measure ROI for owned media (paid and organic)
- Leverage search data for reputational management
Digimind’s tools enable you to see the conversations that matter the most for your brand, in real-time, across millions of online sources, to gain valuable insights you can use to drive and improve your marketing strategy.
You can analyze and benchmark an unlimited number of social accounts simultaneously with Digimind Social Analytics. However, you can go beyond your social networks to see your brand based on Google search behavior. With Digimind’s Top Reputation module, you can follow what your customers want to know about you and your competitors’ brands, products, people, and more, all in real-time.
BrandMentions
Plans: New Business $49/month, Growing Business $79/month, Company $299/month. 14-day free trial.
BrandMentions searches virtually every section of the internet to find all relevant mentions about any of their clients (or any other term that interests them).
Brands can use it to monitor everything that is being said about their company or product on all the channels that matter, be it web or social media.
BrandMentions cover all the essential channels where people talk about brands. It also offers comprehensive sentiment analysis, finding out the tone of the conversations.
You can also use BrandMentions to spy on your competitors. You can use it to reveal your competitors’ marketing strategies. Indeed, you can quickly research and gain insights on any brand or any topic from any market.
It provides you with real-time notifications with email alerts and link notifications.
Buzzsumo
Plans: Pro $79/mo, Plus $139/mo, Large $239/mo, Enterprise $499/mo
Buzzsumo is primarily a content analysis tool but also acts as a social media listening tool.
It allows you to comb the web for any content that includes your search term. It doesn’t just give you search results, however. It also provides the amount of engagement associated with each search result. For example, if you set up a search for your organization, Buzzsume will find its online mentions. But it doesn’t just tell you when somebody wrote a blog post criticizing your company’s service, for instance. It also tells you that people shared that article 26 times on Facebook, and tweeted about it 478 times – which would require serious damage control.
BuzzSumo provides engagement figures for Facebook, Twitter, Pinterest, and Reddit. It also provides a total number of links each search result has received.
Buzzsumo provides a useful alerts feature. You can create alerts to track brand mentions, competitor mentions, content from a website, keyword mentions, backlinks, or an author. You can set parameters for your alerts to tailor them to your needs.
Conclusion
Do you want to know what is social monitoring? If you are interested in knowing more about the ways that we can help a company or brand that you work for, then read on. There are many people and companies who have greatly benefited from our services. Getting the most quality from social media and social listening is very important.