Buffer is one of the leading social media management tools. It allows you to schedule posts from any social platform to your social media profiles in a very simple way. However, it is not the only player on the market. There are a lot of other social media management tools out there. Here’s a list of our favorites ones like Buffer.
Social media management, social media optimization and social media marketing are all buzzwords that revolve around the same thing. This thing is a powerful way to connect with your customers, create brand awareness and sell products.
Nowadays every business owner wants to boost their social media presence, which makes it difficult for them to manage multiple social accounts and to schedule posts for various hours of the day. This is where the Social Media Buffer App comes into play, as it can help you to manage your social media marketing efforts much more effectively. In this blog post I’ll share six social media management tools like Buffer that can help you to manage multiple social accounts and to schedule posts for various hours of the day.
SocialPilot
SocialPilot was designed and developed especially for small businesses and agencies. It is a tool that streamlines your social media management processes, from scheduling and publishing your posts to coming up with in-depth analytics, guiding you on what can be done better to improve your overall strategy.
Some of SocialPilot’s key features include:
- Allows you to connect to Twitter, Facebook, LinkedIn, Pinterest, Tumblr, Instagram (Direct Publishing), Vk.com, Google My Business, and TikTok
- Scheduled posting
- Social media content calendar
- Analytics and reports
- Social Inbox (a tool for managing conversations across all of your Facebook pages)
- Content curation
- Teams and collaboration
- Facebook Ad management
SocialPilot vs. Buffer
Though there are a lot of similarities between SocialPilot and Buffer, the former seals a formidable deal.
SocialPilot can connect to more social media platforms. Apart from that, it can schedule up to 5,000 posts compared to Buffer’s 2,000 posts.
There are also extra features that SocialPilot offers that Buffer doesn’t, such as giving you the option to manage your Facebook ads within the marketing tool itself.
Another feature worth noting is SocialPilot’s Social Inbox where it allows your team to manage posts, comments, and messages across Facebook Pages.
Check out a more detailed comparison of SocialPilot being one of the best Buffer alternatives from here.
Pricing: Most importantly, even though both offer free trials, SocialPilot beats Buffer by the price alone, especially for medium to large enterprises.
For small teams, you can avail SocialPilot with only $50 for 25 accounts compared to Buffer, which is priced at $250 for connecting 25 accounts. Even at a lower price, SocialPilot gives you more than your money’s worth.
Apphi
Apphi’s is another excellent alternative to Buffer, whose main focus lies in scheduling posts and converting followers into customers through Instagram. However, they have also branched out to other popular social media platforms like LinkedIn, Twitter, and Facebook. This tool is great for metrics analysis to find potential pitfalls quickly.
Apphi’s key features include:
- Compatible with Instagram, Facebook, Twitter, and LinkedIn
- Post scheduling and reposts
- Visual plan through drag and drop
- Repeat schedule
- Advanced analytics
Apphi vs. Buffer
With Apphi, you will be able to plan your visuals on Instagram through the drag and drop feature, which lacks in Buffer.
It also includes Analytics in their plan, which is offered separately in Buffer. It also gives you more options in terms of choosing a subscription plan.
Pricing: Both offer free subscription plans but have minimal features, which might not be the most suitable for your marketing plan. Apphi’s services start at $10 for one user, same as Buffer.
Loomly
Loomly is a great social media publishing tool that provides you with ideas to optimize content for your marketing strategy based on trending topics and social media best practices.
Loomly makes your work efficient by giving you access to all your brand assets stored in a library. It offers several team workflow features for better collaboration.
Key Features of Loomly include the following:
- Post ideation and creation
- Post optimization
- Post previews/mockups
- Built-in approval workflows
- Scheduling and automated publishing
- Advanced analytics
Loomly vs. Buffer
The main difference between the two is that Loomly focuses on content creation with tips and previews, while Buffer leaves the content creation in the hands of your team and focuses on what comes after it.
Pricing: Loomly’s price is $76/month for 6 users, while its counterpart Buffer is priced at $10/month per social channel.
Fanbooster
Fanbooster is the most full-featured social media management tool on the market. And yeah, we made it, but we’re sure you’ll love it too.
The tool has excellent smart scheduling tools, in-depth analytics and reporting, and a social inbox that shows all your brand’s mentions, reviews, and private messages in one easy-to-manage place.
For content creation, we have a brand new Canva integration that’s unique from every other social media management tool.
Think it couldn’t get any better? Well, it does…
Fanbooster has an excellent set of reporting features that let you take an in-depth look at how your social media content is performing. You can even pull reports from your favorite email marketing apps, Google Analytics.
Some of the in-depth reports we offer include:
- Cross and single channel engagement optimization
- Facebook and LinkedIn ads
- Engagement distribution over time
Pricing: $49/mo, $99/mo, $200/mo (all plans include a 14-day free trial)
Best For: Agencies, businesses, and marketing teams of all sizes
MeetEdgar
MeetEdgar is a barebones social media scheduling tool with some tricks up its sleeve.
One of our favorite MeetEdgar features is its self-scheduling content calendar. Just assign a category to each of your posts, and MeetEdgar will schedule them automatically. This keeps things interesting and mixes up your content.
But unfortunately, MeetEdgar has limited agency-focused features.
It doesn’t offer analytics tools, direct Instagram scheduling, or other features that are essential for agencies.
Further, it doesn’t support multiple employee accounts and you can’t link more than 25 social media profiles to one MeetEdgar account.
With that in mind, it’s tough to recommend MeetEdgar for agency use. However, it may still be a viable option for freelancers or small in-house teams that don’t mind sharing a single username and password.
Pricing: $49/mo
Best For: Freelance social media managers
HootSuite
HootSuite is one of the most well known Buffer alternatives, and it packs a ton of interesting features.
For example, the tool has a full suite of scheduling and analytics tools that businesses can use for all of their clients. It supports 35 different social networks too, so you’re covered no matter what network your client is active on.
But HootSuite still isn’t perfect for all agencies.
HootSuite doesn’t offer white-labeling and has very limited reporting features. So with this in mind, we recommend taking advantage of HootSuite’s free trial period to see if it pairs well with your workflow.
Pricing: $29/mo, $129/mo, $599/mo
Best For: Enterprises and mid-sized agencies
CoSchedule
CoSchedule brands is a full-fledged marketing suite.
Not only does it integrate with many of the popular social networks, but it integrates with email marketing platforms, blogs, and other marketing essentials. This puts everything you need in one place—but it comes at a price.
CoSchedule plans range from $80 to $1,400 a month. The top-tier plan includes just 10 users and 25 connected social accounts—so you’ll need to pay to add more accounts relatively quickly.
But even more disappointingly? You have to pay extra for CoSchedule Academy, the company’s training platform. Make sure to calculate these hidden costs when assessing your company’s social media needs.
Pricing: $80/mo, $400/mo, $1,400/mo
Best For: Small marketing teams and enterprises
Kontentino
Kontentino is a human-friendly social media tool made with ease of use and collaboration in mind. We make it easy to schedule posts, create and organize posts and talk to your team. Seamlessly reschedule or copy posts by using the drag and drop social calendar. Manage multiple clients, create custom reports, collaborate with translators, graphic designers and copywriting, all within one intuitive platform. Marketing teams are saving up to 41% of their time wasted on menial tasks by incorporating Kontentino into their everyday workflow.
What Makes Kontentino unique:
Kontentino is trusted by over 4,000 brands and agencies to organize their internal communication and client collaboration. Kontentino lets you tag your colleagues, assign tasks and comment on and approve posts within the visual content calendar.
Core Features
- Content Plans
- Mobile app
- Planning and collaboration
- Client approvals
- Community management
- Instagram scheduling
- Insights and reporting
TweetDeck
TweetDeck is for those who focus solely on Twitter marketing. They offer great real-time tracking and engagement features that help organize and optimize your Twitter content and outreach efforts. In addition to scheduling posts, Tweetdeck houses a dashboard where you can customize columns in a way that best fits your Tweeting needs.
What makes Tweetdeck unique:
Acquired by the social media giant Twitter in 2011, Tweetdeck is the most powerful Twitter tool for live engagement tracking and content organization.
Core Features:
- Manage Multiple Accounts
- Real-time Timeline Streaming
- Manage Multiple Timelines
- Schedule Tweets in TweetDeck
- Get Notifications and Alerts
- Mute Words or Users on Twitter
- Teams feature to Share an Account
Social Oomph
Social Oomph has a smart analytics tool that provides users with meaningful insight into strategies commonly used in their niche. The platform also comes with a content suggestion feature to help you produce high quality posts.
What makes Socialoomph unique:
Socialoomph lets you schedule self-deleting posts so your social feed doesn’t contain outdated information. Socialoomph also offers a post flood control feature that automatically limits the amount of posts you upload so your followers aren’t spammed with content.
Core Features:
- Precise scheduling
- Self-destructing posts
- Post flood control
- Post tags
- Webhooks
Sprinklr
Sprinklr is a robust tool that helps enterprises scale their CMX (customer experience management) . They provide access to 23 social channels, 11 messaging channels and universal access to all mainstream blogs and forums. Sprinklr integrates an AI engine that centralizes valuable data for extensive benchmarking, social listening and UGC curation.
What makes Sprinklr unique:
Sprinklr protects your brand’s social reputation by implementing auditable approval processes, governance structures and compliance frameworks so you can deliver a consistent customer experience at every touchpoint.
Core Functions:
- Computer Vision
- Network Growth Analysis
- Anomaly Detection
- Natural Language Generation
- Similarity Engine
- ROI tracking
- Conversational Commerce
- Community creation/management
- Chatbot setup
Conclusion
Buffer is a social media management tool designed to be the simplest way to publish content across multiple social networks. If you want to manage your social media marketing and content publishing in one place, Buffer is the best solution. Above are the alternatives to Buffer that can help you compare how they stack up with the original social media management tool.