Wondering which are the Top Social Media Management Tools? Welcome to Open Source Social Media Analytics. Open Source is the new take on social media management software platforms. It’s an alternative to pay solutions and provides a simple way to see what your audience likes and dislikes. This allows you to work out effective engagement strategies that put your brand in front of them.
Social media management tools are a top choice of small businesses across the United States. These powerful tools allow you to get professional results with social media marketing, no matter how much time or money you have to spend. This article has all the information on free open source social media analytics.
Socioboard
Socioboard is a free and open source social media management software that has powerful social media suite for all businesses. It generates reports and analyzes data to help social media managers make informed business decisions.
Features:
- Live chat, a news feed, timeline, profiles, events, notifications
- Highly customizable and scalable open-source interface.
- Scheduling & publishing is easy with Socioboard
- It generates tickets to reply to negative comments
- RSS Feed to distribute a list of headlines, notices, and content to the audience automatically
- Google Analytics integration to track website traffic.
- The innovative feature of Sentiment analysis conducts language processing, text analysis, and computational linguistics.
- Sophisticated analytics and interactive social discovery tools
- Team collaboration tools and 24/7 Technical Support
- Social CRM tools and Helpdesk integration
HOOTSUITE
Hootsuite is a free social media management software that supports social network integration for Twitter, Facebook, Instagram, LinkedIn, and YouTube. Hootsuite offers a free plan with features to manage multiple networks, scheduling content, and engaging with the audience in a single dashboard. In the free plan, one can manage up to 3 social media profiles. It requires only one password for three profiles on different social networking sites. It provides support and online help through the community forum. It also helps users to find and share important content from verified sources. It allows users to schedule posts to keep regular contact with the audience automatically.
Features:
- Two RSS (Really Simple Syndication) feed integration to easily distribute content to a large number of people.
- Users can curate their content by searching for popular hashtags or keywords.
- Its content library feature their content efficiently.
- Its hootlet extension allows to post or schedule content without even the need to login into the social accounts.
- Users can track the social post-performance in different timeframes through customizable reports with over 200 metrics.
- Allows searching and filtering social conversations in multiple languages.
- Users can see messages and comments on multiple social networks in one place.
- The metrics measure the influence of social media content across multiple channels and campaigns.
- The reports can be exported in Excel, PowerPoint, PDF, and CSV formats.
Everypost
Everypost is a free social media management software that facilitates handling customizing and scheduling posts with visual content to create a greater impact on the audience. With this tool it is very easy to inspect the latest multimedia content from different social networks.
Features:
- Every Post focuses on Visual content as a strong and effective social media strategy to gain more engagements.
- Users can create groups of social networks.
- Users can share content from other sources to increase engagement metrics.
- Everypost gives users the ability to customize your content to suit the style
- Various post customization options are available, and each Post can be customized differently.
- Collaboration and managing roles and permission levels between team members.
- It allows custom scheduling of posts, previous multimedia post-viewing, and option to delete previously scheduled posts.
Social oomph
Social oomph falls into the category of free social media management software that has features of an advanced scheduling and publishing tool. It automates social media activities across various social networks.
Features:
- Social oomph enables the users to manage their own social posts and those of their clients, in one account.
- Scheduling at the preferred time slot.
- Creating posts and uploading multiple posts is allowed.
- There is an option to separate client data from users.
- Users can make assign associates and subordinates to their account; assign special roles and authorize admin to work on selected profiles and blogs.
- Videos/images are restricted from the bulk upload.
- Allows Tagging and grouping posts to search them easily.
- Users can create social, and blog posts from RSS feed entries automatically.
- Social oomph has a feature to set a limit on the number of the posts users post in a given interval of time.
- This prevents social media managers from posting too frequently.
- Creating posts with the help of other services such as IFTTT is possible.
- It’s content planning tools helps to implement marketing campaigns easily.
SM Hack
It is a powerful free social media management software for publishing and scheduling posts for increased traction on social media platforms. Its inbuilt features support social media managers to increase their reach and engagement on various platforms.
Features:
- SM hack allows assigning user roles to team members.
- Replying, commenting, and re-tweeting option.
- Admin can allocate tasks, approve conversations, and close interactions.
- Users can compose relevant content and post them to their social profiles
- Postpone posts by auto-scheduling
- It generates a report of the user’s content and publishing strategy
- It tracks and unveils your competitor’s complete social media strategy
- It creates useful and detailed team progress charts
- It analyzes patterns in your rival’s brand followers growth rate
- Learn your competition’s fan behavior to create an engaging strategy
- It creates categories for content based on contemporary popular themes
- A high performing post can be up-cycled from one platform to other
Zoho Social
Zoho Social is a free social media management software that is used to manage multiple social media platforms, unlimited schedule posts, and track keywords from a single dashboard. Zoho Social is a social media suite that has all the features required to build a brand reputation in social media. In its free edition, it lets one user work on one brand. It also provides URL shortener & zShare Browser extension in its free version.
Features:
- Its SmartQ feature can predict the most active time of your audience.
- Posting in such unique time slots can be very beneficial for social media managers.
- Managers can create a spreadsheet to create and schedule multiple posts for days in advance.
- Create spreadsheets to track reviews, keywords, or comments.
- Facebook Lead Ads account can be integrated with Zoho Social to monitor leads in real-time.
- Monitoring ad campaigns’ performance to drive leads is easy with this feature.
- It has an inbuilt ticketing option that converts social media updates into tickets.
- Each ticket can be responded separately to deliver support to your social media followers.
- It provides the entire context of a previous conversation to respond to everyone who interacts with your brand on social media.
- Assigning roles to your team members and determining the access they will have to admin rights is possible.
- Know the demographics of the audience and the content they are interacting.
- Use analytics to customize reports for multiple social channels.
- Options to make reports visually appealing with colorful graphs and charts are available.
- Lets user schedule posts and automate reports.
- zShare browser plugin curates interesting articles that the user is viewing.
Conclusion:
Social media management tools can be really useful for your business, especially if you’re starting to grow and scale. Not only are there dedicated tools out there that can help automate and simplify many of the tasks that come with social media marketing, but also a bunch of open source options that can be a great alternative for those without much of a budget.